
Your LinkedIn profile picture is critical in making a good first impression online and is a key piece in establishing a trustworthy personal brand. People will judge you (and what you sell) based on how you present yourself.
So avoid using images that are unclear, cluttered or outdated.
Instead:
Bonus tip: Use Canva’s background remover tool to isolate your headshot, then add a simple background that aligns with the colour(s) you wish to associate with your brand.
Here are 21 examples of profile pictures done well:
Pro tip: Use a high-resolution image (LinkedIn recommends 400 x 400 pixels).
Pro tip: Use Canva’s background remover tool to isolate your headshot, then add your brand colour(s).
Pro tip: Get someone else to take your photo or use a tripod (no selfies or holiday snaps).
Pro tip: Blur natural backgrounds and ensure you (the subject) remain in sharp focus.
Pro tip: Crop your photo so you take up ~60% of the frame. This ensures sharpness on mobile.
Pro tip: Leave some space around your head to avoid the picture looking cramped.
Pro tip: Much like a well-lit room, subtle gradients create an ambient image.
Pro tip: Using a subject outline really helps your profile picture stand out.
Pro tip: Use an image where you appear approachable and friendly.
Pro tip: Use a contrasting colour for the photo's outline to make it pop.
Pro tip: Soft light is best. If outside, aim for the golden hours.
Pro tip: Challenge conventions with a split-coloured background.
Pro tip: Looking away from the camera can create a more relaxed vibe.
Pro tip: Remove backgrounds with Canva or remove.bg
Pro tip: Blur natural backgrounds so you remain the focus. Backlight to evoke a specific mood.
Pro tip: Using a shadow effect behind the subject gives a 3D look to the image.
Pro tip: Opting for an illustration rather than a photo can help to stand out from the crowd.
Pro tip: For a cohesive approach, use design elements that reflect your personal or company brand.
Pro tip: Including a brand emblem logo is a smart advertising move and helps compound brand recognition.
Pro tip: Using a bright, primary colour for the background can really make your headshot pop.
Pro tip: Blur natural backgrounds and ensure you (the subject) remain in sharp focus.