
Your LinkedIn profile picture is critical in making a good first impression online and is a key piece in establishing a trustworthy personal brand.
People will judge you (and what you sell) based on how you present yourself.
So avoid using images that are unclear, cluttered or outdated.
Or WORSE using no image at all! (Yes, sadly we see this alot)
Instead:
Bonus tip: You can use Canva's background remover tool to isolate your headshot, then add a simple background that aligns with the colour(s) you wish to associate with your brand.
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Pro tip: Use a high-resolution image (LinkedIn recommends 400 x 400 pixels).
Pro tip: Use Canva's background remover tool to isolate your headshot, then add your brand colour(s).
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Pro tip: Get someone else to take your photo or use a tripod (no selfies or holiday snaps).
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Pro tip: Blur natural backgrounds and ensure you (the subject) remain in sharp focus.

Pro tip: Crop your photo so you take up ~60% of the frame. This ensures sharpness on mobile.
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Maria is the CEO of Hubapps but that doesn't mean it's all work and no play. Especially in her field of mobile gaming.
Pro tip: A soft, single-colour background keeps you looking warm and approachable while your direct gaze still reads as credible. Friendly and authoritative are not opposites.

Pro tip: Much like a well-lit room, subtle gradients create an ambient image.
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Pro tip: Using a subject photo really helps your profile picture stand out.
Pro tip: Use an image where you appear approachable and friendly.
Pro tip: Use a contrasting colour for the photo's outline to make it pop.
Pro tip: Soft light is best. If outside, aim for the golden hours.
Pro tip: Challenge conventions with a split-coloured background.
Pro tip: Looking away from the camera can create a more relaxed vibe.
Pro tip: Remove backgrounds with Canva or remove.bg
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Pro tip: Blur natural backgrounds so you remain the focus. Backlight to evoke a specific mood.
Pro tip: Using a shadow effect behind the subject gives a 3D look to the image.
Pro tip: Opting for an illustration rather than a photo can help to stand out from the crowd.
Pro tip: For a cohesive approach, use design elements that reflect your personal or company brand.

Pro tip: Including a brand emblem logo is a smart advertising move and helps compound brand recognition.

Pro tip: Using a bright, primary colour for the background can really make your headshot pop. It also helps that Katelyn has a great smile!
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Pro tip: Blur natural backgrounds and ensure you (the subject) remain in sharp focus.

Pro tip: A signature item like a hat or a bold colour makes you instantly recognisable across the feed. One memorable visual detail does more for recall than a perfect neutral headshot.
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Pro tip: Don't be afraid to add personality with props. We love how Lisa has added a touch of personality with a cycling helmet showing it's not all work with no play.
A good photo builds trust. A bad one quietly costs you opportunities before anyone reads a word. Avoid these.
Photos matter! Make sure your photo makes people want to connect with you.
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