Ever wondered what makes some LinkedIn posts really take off and others fall flat?

It's something that all content creators consider. So we've collected 28 great examples to show what posts work and why.

Study them. Get inspired by them. Watch your engagement soar.

1. Andy Mewborn: Harsh Realities

Why it works:

• Andy uses repetition in the hook to create rhythm and motion

• Then unites the audience through the shared employment realities

• Goes on to offer support with a reminder and permission to 'look after #1'

• Ends on a more positive note and provides a helpful and relevant resource

2. Lara Acosta: The Life-Changing Read

Why it works:

• Lara immediately opens a curiosity loop in the hook

• And agitates our curiosity before announcing the reveal

• She then educates on ways to apply the theoretical principles of the topic

• Links theory to personal experience and provides further tips towards success

• Lara adds an image as a visual hook with text that matches the subject of the post

3. Devin Reed: The LinkedIn Strategy

Why it works:

• Devin quickly tempts the reader with an impressive outcome

• Backed up with credibility and the exact, repeatable strategy that was used

• Ends by briefly breaking down the desirable results before tapping into our FOMO

4. Nausheen I. Chen: It’s Never Too Late

Why it works:

• Nausheen begins with a controversial statement and personal POV

• Then unites the reader before justifying her POV and creating a mental reframe

• Further motivates the reader and signs off with an affirming, thought-provoking point

• Nausheen adds an image as a visual hook that is relatable and matches the tone of the post

5. Jake Ward: Stop Doing This

Why it works:

• Jake immediately calls out and challenges a common practice

• Before telling the reader what they should do instead and why

• Links to a valuable resource the reader can apply to practice

6. Charles Miller: Just Ask

Why it works:

• Charles catches the reader's eye with a visual hook in the form of a Tweet

• He expands on the Tweet by encouraging and then empathising with the reader

• Ends concisely by tapping into our FOMO coupled with a tried and tested solution

7. Jon Brosio: Learn By Doing

Why it works:

• Jon immediately calls out and challenges a common belief

• Before tapping into the reader's desires with a relevant solution

• Ends by identifying a common pitfall and contrarian truth for success

• Jon adds an image as a visual hook with text that matches the subject of the post

8. Amelia Sordell: The Solution-Focused Business

Why it works:

• Amelia opens with a novel solution to a common problem

• Before describing the positive impacts the solution brings

• She loops back to the sad reality before giving a takeaway

• Amelia praises (and tags) a specific company doing it right

• Before making clever use of an emotive billboard image

9. Eric Partaker: Life’s Too Short To Settle

Why it works:

• Eric grabs the reader's attention with a startling and relatable statistic

• Before asking a set of questions that get us thinking about our own situation

• Then brings us back with an impactful statement and advice that ties back to the hook

• He fosters engagement by asking people to respond to the content, then provides a CTA

• Eric includes an image as a visual hook with text that matches the core message of the post

10. Dan Dowling: Needs Must…

Why it works:

• Dan speaks to a specific audience and promptly gives an important reminder

• He goes on to challenge misconceptions and give clear consequences of inaction

• Then responds to likely protests from some readers before talking again to the majority

• Closes by empowering the reader and giving a clear call to action for further information

11. Ehlimana Kurgaš: This Man Changed My Life

Why it works:

• Ehlimana opens with the introduction of a mysterious character

• Then agitates the mystery whilst giving away more intriguing facts

• Before the big reveal is delivered in the form of their first conversation

• Ehlimana gives us an insight into the ways she has been supported to grow

• And builds toward the climax of the story and the outcome of the collaboration

12. Sadia Ali: A Taboo Subject

Why it works:

• Sadia begins by challenging common assumptions regarding a taboo subject

• She uses repetition to add rhythm to the text, move the reader on and build tension

• A good news sentence then refocuses the reader's attention and more repetition is used

• Sadia ends with a number of empowering solutions and a question to foster engagement

• She finally adds an image as a visual hook with text that reiterates the subject of the post

13. Dmytro Klimchuk: I've Got A Question…

Why it works:

• Dmytro begins by addressing a specific audience in his niche

• He goes on to engage the reader with a relevant question

• Before giving his controversial take on the topic

• Dmytro then backs this with an unusual finding

14. Lindsay Rosenthal: Breaking News!

Why it works:

• Lindsay gets the reader's attention with a 'breaking news' announcement

• And implies convenience with an 'all-you-need-to-know' statement

• She then educates through brief but concise topic explanations

• Rounding things off with a brief summary and hints at more to come

• Lindsay adds an image as a visual hook that matches the subject of the post

15. Alana Sparrow: A Controversial Opinion

Why it works:

• Alana opens with a controversial opinion that gets the reader's attention

• Before providing some eye-opening facts and statistics on the subject

• She then talks to a specific audience and clarifies their position and needs

• Giving a clear solution and CTA for those wanting to take the conversation further

• Alana uses an image as a visual hook creating a mood that matches the subject of the post

16. Brianna Doe: It Aint Over Till It’s Over

Why it works:

• Brianna opens and unites with a relatable setback

• She describes a situation where a promise was broken

• And the resulting emotional experience and action taken

• Then comes an unexpected twist to the story and a key takeaway

17. Devin Reed: A Rare Event

Why it works:

• Devin begins by teasing with a remarkable event

• Then summarises the event's timeline and outcome

• He raises the stakes next with the obstacles and responses

• That led to a successful outcome (with his thoughts as to why)

• Devin ends on a supportive note with key insights and takeaways

18. Matt Barker: Bet on Yourself to Win

Why it works:

• Matt sets the scene by sharing a risky decision he took and why

• Before describing how things played out, the challenges and steps taken

• Next comes the story's turning point in the form of a welcomed opportunity

• That led to an epiphany and clarity concerning the resulting action required

• And associated realisation as to what this move entailed and the way forward

• Matt shows the successful outcome and provides inspirational advice for the reader

• He uses an image as a visual hook creating a mood that matches the subject of the post

19. Tim Denning: Hold Firm Don’t Settle

Why it works:

• Tim opens with a relatable problem

• Before revealing the depth of the issue

• He shows the attempted solution and final decision

• And final outcome that created a number of repercussions

• Tim concludes with some key subject-related realities to takeaway

20. Codie Sanchez: Wisdom From Experience

Why it works:

• Codie first teases with a lesson for a specific audience

• She describes a relatable challenge this audience may face

• And raises the stakes with the emotional effects this can have

• Before outlining the decisive action taken to resolve the difficulty

• Then shows a contrasting approach to highlight admirable character traits

• Ending with a key takeaway and helpful resource to avoid such a challenge

• She adds an image as a visual hook with text that reiterates the subject of the post

21. Shoaib Ahmed: The Long Game

Why it works:

• Shoaib creates intrigue with some impressive client results from a tiny investment

• Then goes on to break the figures down to show the actual service value

• Before identifying the client's starting point and subsequent results

• Shoaib then further engages the reader with a rhetorical question

• That he himself answers backed up with relevant justifications

• He signs off with the positive outcomes and key takeaways

• And uses an image as a visual hook creating a mood that matches the subject of the post

22. Sophie Miller: What Success Looks Like

Why it works:

• Sophie first talks about a recent event that caused a vulnerable reaction

• And brought about a key (and unexpected) realisation

• She dives into the background of the story and shares some relatable initial struggles

• And then her current struggles before looping back to her earlier realisation

• Sophie ends by sharing her POV and a key relatable and supportive takeaway

• She uses an image as a visual hook creating a mood that matches the subject of the post

23. Ethan Golding: Getting Some Perspective

Why it works:

• Ethan creates intrigue regarding a relevant, significant development

• Then goes on to provide further context with impressive data points

• Before identifying a relevant concern, own POV and different approaches

• Ends with powerful takeaways that reassure and put things into perspective

24. Aisha Ahmed Al Balushi: No One-Size-Fits-All

Why it works:

• Aisha opens by showcasing some impressive results and value-generated

• Describing how this was done and the common practices that were avoided

• She then shares her data-driven observations that led to said achievements

• Before providing actionable tips for readers who want to see similar success

• Aisha closes with a key takeaway, a question to foster engagement and a CTA

• She uses an image that matches the post with visual data to showcase her results

25. Semir Sakanovic: Strategy Not Shortcuts

Why it works:

• Semir shares a common misconception and practice that should be avoided

• Then goes on to describe what the reader should do instead

• He makes sure to manage expectations which adds a realistic quality

• Before urging against taking a specific action backed by personal experience

• Pulls things together with a lesson and uses a question to foster engagement

• Uses an image to grab attention and emphasise a takeaway that matches the post

26. Lulu Godfrey: Remember Your Why

Why it works:

• Lulu gets our attention by sharing an impressive achievement she is celebrating

• And grateful for, before hinting at the secret to this success she's about to share

• Lulu then shares the key to her success but also the shared struggles people face

• And how an effective strategy has led to positive results (with key observations)

• leading to a clear CTA delivered with some urgency before tying back to the hook

• Signs off with a brief introduction and two additional CTA to motivate the reader

• Lulu includes a personable and relatable image that matches the tone of the post

27. Vin Mantano: A Journey Shared

Why it works:

• Vin opens by sharing a relatable obstacle he overcame and how

• He then refers to the specific moment it happened (with visual)

• Vin pauses momentarily before sharing a personal reflection

• And points the reader to where they can learn more using a link

• He builds trust with humility which helps the reader drop their guard

• He signs off with a relevant question to foster engagement

• His image is a visual hook and representation of the moment shared

28. Tas Bober: Long Term Plays

Why it works:

• Tas gets our attention by challenging a misconception backed up statistically

• She shares further insights and ties things together with a well-known proverb

• Tas then poses a relevant question and neatly answers it with an expert quote

• She unites her audience by acknowledging their awareness and shared pitfalls

• The message is simplified and reiterated with a relatable and humorous image