Your LinkedIn featured section enables you to showcase: posts, products, services, lead magnets, newsletters, work samples, articles, images, documents, and more.

So ask yourself:

What action(s) do I want my profile visitors to take?

Then, choose what to feature accordingly.

4 quick tips to help you optimise your featured section:

• Reserve the most important links for the left-hand side

• Use a 16:9 aspect ratio for your thumbnails 

• Keep your titles to 50 characters max.

• Keep your descriptions to 180 characters max.

Bonus tip: Include a free/low-cost offer as a means to build your email list.

Here are 9 examples of featured sections done well:

1. Jasmin Alic

2. Lea Turner

3. Colby Kultgen

4. Lara Acosta

5. Dave Harland

6. Shoaib Ahmed

7. Matt Barker

8. Kate Sotsenko

9. Eric Partaker