People often fail to make the most of their LinkedIn experience section.

However, LinkedIn studies show that profile visitors tend to skip to this section after scanning the visual profile elements.

Here are 7 tips for creating a “stand out” experience section:

1. Make it clear who you help and how you help them.

2. You have 2,000 characters in total, so keep your sentences short and punchy.

3. Include a clear call to action at the end.

4. If you feature your company, set up a Company Page with a logo. No logo means no credibility.

5. Add media (i.e. external links to web pages, slideshare presentations, articles, videos, photos, etc.)

6. Showcase skills - this helps people find your profile more easily and understand your expertise at a glance.

7. Focus on your most recent experiences. Just because you have 15+ prior experiences doesn’t mean they’re all relevant to what you do now.

For more ideas, check out these 12 examples of experience sections done well:

1. Austin Belcak

Why it works:

• Austin succinctly describes WHO he helps and HOW

• Provides access to free resources and impressive social proof

• Includes clear calls to action/next steps the reader should take

2. Jasmin Alic

Why it works:

• Jasmin opens with a uniting problem that people commonly face

• Provides supportive advice, results achieved and client feedback

• Includes clear calls to action/next steps the reader should take

3. Jodie Cook

Why it works:

• Jodie succinctly describes WHO her product helps and HOW

• Includes a rundown of the product's value, features and benefits

• Includes social proof and additional relevant resource

4. Richard Moore

Why it works:

• Richard succinctly describes WHO he helps and HOW

• Outlines the program content and promptly handles common objections

• Includes impressive social proof and the next step readers should take

5. Krista Mollion

Why it works:

• Krista introduces her podcast and describes it's unique qualities

• Giving compelling reasons for the reader to sign up and listen

• Includes clear next steps and relatable sign-off

6. Justin Welsh

Why it works:

• Justin succinctly demonstrates WHO he helps and HOW

• Lays out the benefits of his offer and includes impressive social proof

• Provides a clear call to action via a clickable media link

7. Sam Browne

Why it works:

• Sam shows WHO he helps and WHAT they can achieve

• Provides client testimonials for impressive social proof

• Gives a clear call to action via a clickable media link

8. Nick Broekema

Why it works:

• Nick outlines his prior venture and the approach taken

• Honestly describes the venture's ups and downs and new approach

• Runs through current offer and call to action then highlights niche authority

9. William (Jay) Choi

Why it works:

• William describes the key features and benefits of his product

• Before running through company achievements and client results

• Personalised sign-off then provides a clear call to action with an added offer

10. Jay Clouse

Why it works:

• Jay first presents a fresh perspective on top creators

• Introduces the keys to success and the solution

• Show WHAT the brand does and the clear offer

• Adds social proof, a CTA and a media link for sign-up

11. Audrey Chia

Why it works:

• Audrey introduces her main value proposition

• Before showing exact service offers with benefits

• Goes on to summarise offers and add a clear CTA

• Ends by providing a media link to the company website

12. Richard van der Blom

Why it works:

• Richard includes company tagline, problem statement and value proposition

• Runs through detailed service delivery methods and unique selling points

• Provides a clear CTA with future pacing and current service offers

• Ends by providing media links for the 3 services available