Your LinkedIn banner image is the first thing people see when they visit your profile. Much like a shop window, it should be compelling, clear, and visual.

Here are 3 key banner elements to consider:

• Value proposition – i.e. what you offer, who it’s for, the key benefit, and how it’s different

• Social proof – e.g. eminent clients, media features, subscriber counts, business results

• Call to action – i.e. the next logical step you want profile visitors to take

You can also use your banner to draw attention to:

• A content resource (e.g. a lead magnet for email capture)

• An upcoming event or product

• An email newsletter, or

• A limited time offer

Here are 14 examples of banner images done well:

1. Chase Dimond: Service Offering

2. Chris Donnelly: Newsletter

3. Eddie Shleyner: Upcoming Product

4. Lara Acosta: YouTube Channel

5. Tim Hanson: Thought Provoking

6. Nausheen I Chen: Upcoming Event

7. Chris Do: Value Proposition

8. Josue Valles: Desirable Outcome

9. Eric Partaker: Newsletter

10. Katelyn Bourgoin: Sneak Peek

11. Dakota Robertson: Lead Magnet

12. Riya Tiwari: Service Offering

13. Matt Barker: Digital Product

14. Shoaib Ahmed: Coaching