8 Proven LinkedIn About Section Examples
8 Proven LinkedIn About Section Examples
8 Proven LinkedIn About Section Examples
Your LinkedIn about section isn’t about you. It’s about your prospect.
The problems they face
The desires they have
The solution(s) they need
The benefits they stand to gain
The next step(s) they must take
Make it clear WHO you help, HOW you help them, and WHY they should trust you to deliver the solution.
To build trust with prospects, show them you truly understand what they’re going through and showcase any relevant social proof.
Pro tip: Much like a great LinkedIn post, your first line must hook your prospects into clicking “see more.” Otherwise your about section will go unread.
Here are 8 examples of LinkedIn about sections done well:
1. Justin Welsh
Why it works:
Justin describes WHO he's helped over a time period and HOW
Walks the reader through his personal struggles and achievements
Includes clear mission statement and social proof via impressive metrics
Provides calls to action/next steps through media links and dedicated email
2. Ryan Musselman
Why it works:
Ryan hooks the reader with a specific problem prospects face
Agitates the problem while highlighting potential negative outcomes
Offers a unique solution via a proven blueprint (with resulting benefits)
Provides call to action/direct contact method using a relevant keyword
3. Lara Acosta
Why it works:
Lara opens the description with a conversational backstory
Quickly highlights own accomplishments and impressive social proof
Includes clear calls to action through available options and personal sign-off
4. Richard Moore
Why it works:
Richard hooks the reader with a relatable pain point (agitated by FOMO)
Offers the value proposition as a unique process backed by social proof
Includes a clear understanding of prospects' desires and ways to fulfil them
Provides calls to action in the form of direct details and additional social proof
5. John Harrison
Why it works:
John hooks the reader with a set of engaging questions and pain points
Then empathises with the prospect and unites through a common enemy
Agitates pain points and highlights negative outcomes and costs of inaction
Introduces solution backed by social proof and ends with a clear call to action
6. Sam Browne
Why it works:
Sam sets a respectful tone and showcases his success and social proof
Makes it clear WHO he helps and outlines the specific goals that are reached
Reiterates his offer's value by outlining the key benefits and desirable outcomes
Provides non-pressured call to action via direct contact using a relevant keyword
7. Justin Oberman
Why it works:
Justin quickly builds authority before admitting to a personal roadblock
Explains realisations and introduces brand new venture (with early results)
Makes it clear WHO he helps and HOW backed up by results and social proof
Provides a range of calls to action with relevant links plus email/X content details
8. Jasmin Alic
Why it works:
Jasmin first unites with a common struggle before aligning with a solution
Describes WHO he is and WHAT he helps along with impressive social proof
Outlines offer/unique approach evidenced by dedication and own achievements
Provides a range of calls to action with content methods and personalised sign-off
Your LinkedIn about section isn’t about you. It’s about your prospect.
The problems they face
The desires they have
The solution(s) they need
The benefits they stand to gain
The next step(s) they must take
Make it clear WHO you help, HOW you help them, and WHY they should trust you to deliver the solution.
To build trust with prospects, show them you truly understand what they’re going through and showcase any relevant social proof.
Pro tip: Much like a great LinkedIn post, your first line must hook your prospects into clicking “see more.” Otherwise your about section will go unread.
Here are 8 examples of LinkedIn about sections done well:
1. Justin Welsh
Why it works:
Justin describes WHO he's helped over a time period and HOW
Walks the reader through his personal struggles and achievements
Includes clear mission statement and social proof via impressive metrics
Provides calls to action/next steps through media links and dedicated email
2. Ryan Musselman
Why it works:
Ryan hooks the reader with a specific problem prospects face
Agitates the problem while highlighting potential negative outcomes
Offers a unique solution via a proven blueprint (with resulting benefits)
Provides call to action/direct contact method using a relevant keyword
3. Lara Acosta
Why it works:
Lara opens the description with a conversational backstory
Quickly highlights own accomplishments and impressive social proof
Includes clear calls to action through available options and personal sign-off
4. Richard Moore
Why it works:
Richard hooks the reader with a relatable pain point (agitated by FOMO)
Offers the value proposition as a unique process backed by social proof
Includes a clear understanding of prospects' desires and ways to fulfil them
Provides calls to action in the form of direct details and additional social proof
5. John Harrison
Why it works:
John hooks the reader with a set of engaging questions and pain points
Then empathises with the prospect and unites through a common enemy
Agitates pain points and highlights negative outcomes and costs of inaction
Introduces solution backed by social proof and ends with a clear call to action
6. Sam Browne
Why it works:
Sam sets a respectful tone and showcases his success and social proof
Makes it clear WHO he helps and outlines the specific goals that are reached
Reiterates his offer's value by outlining the key benefits and desirable outcomes
Provides non-pressured call to action via direct contact using a relevant keyword
7. Justin Oberman
Why it works:
Justin quickly builds authority before admitting to a personal roadblock
Explains realisations and introduces brand new venture (with early results)
Makes it clear WHO he helps and HOW backed up by results and social proof
Provides a range of calls to action with relevant links plus email/X content details
8. Jasmin Alic
Why it works:
Jasmin first unites with a common struggle before aligning with a solution
Describes WHO he is and WHAT he helps along with impressive social proof
Outlines offer/unique approach evidenced by dedication and own achievements
Provides a range of calls to action with content methods and personalised sign-off
Your LinkedIn about section isn’t about you. It’s about your prospect.
The problems they face
The desires they have
The solution(s) they need
The benefits they stand to gain
The next step(s) they must take
Make it clear WHO you help, HOW you help them, and WHY they should trust you to deliver the solution.
To build trust with prospects, show them you truly understand what they’re going through and showcase any relevant social proof.
Pro tip: Much like a great LinkedIn post, your first line must hook your prospects into clicking “see more.” Otherwise your about section will go unread.
Here are 8 examples of LinkedIn about sections done well:
1. Justin Welsh
Why it works:
Justin describes WHO he's helped over a time period and HOW
Walks the reader through his personal struggles and achievements
Includes clear mission statement and social proof via impressive metrics
Provides calls to action/next steps through media links and dedicated email
2. Ryan Musselman
Why it works:
Ryan hooks the reader with a specific problem prospects face
Agitates the problem while highlighting potential negative outcomes
Offers a unique solution via a proven blueprint (with resulting benefits)
Provides call to action/direct contact method using a relevant keyword
3. Lara Acosta
Why it works:
Lara opens the description with a conversational backstory
Quickly highlights own accomplishments and impressive social proof
Includes clear calls to action through available options and personal sign-off
4. Richard Moore
Why it works:
Richard hooks the reader with a relatable pain point (agitated by FOMO)
Offers the value proposition as a unique process backed by social proof
Includes a clear understanding of prospects' desires and ways to fulfil them
Provides calls to action in the form of direct details and additional social proof
5. John Harrison
Why it works:
John hooks the reader with a set of engaging questions and pain points
Then empathises with the prospect and unites through a common enemy
Agitates pain points and highlights negative outcomes and costs of inaction
Introduces solution backed by social proof and ends with a clear call to action
6. Sam Browne
Why it works:
Sam sets a respectful tone and showcases his success and social proof
Makes it clear WHO he helps and outlines the specific goals that are reached
Reiterates his offer's value by outlining the key benefits and desirable outcomes
Provides non-pressured call to action via direct contact using a relevant keyword
7. Justin Oberman
Why it works:
Justin quickly builds authority before admitting to a personal roadblock
Explains realisations and introduces brand new venture (with early results)
Makes it clear WHO he helps and HOW backed up by results and social proof
Provides a range of calls to action with relevant links plus email/X content details
8. Jasmin Alic
Why it works:
Jasmin first unites with a common struggle before aligning with a solution
Describes WHO he is and WHAT he helps along with impressive social proof
Outlines offer/unique approach evidenced by dedication and own achievements
Provides a range of calls to action with content methods and personalised sign-off