This woman has 1.2M+ followers online.

And spends just one day a week creating content.

Meet Leila Hormozi.

Leila’s story starts out on shaky ground.

By 18, Leila had been arrested 6x in the space of 18 months for underage drinking.

At the time, she didn’t think it was a big deal.

But her father noticed the wheels coming off. 

He didn’t want her to meet an early grave.

So Leila gave up partying, lost 85lbs, and binged Tony Robbins on YouTube.

She knew what she consumed could shape her reality.

After college, Leila interned at a top US wellness retreat.

The 5am starts, back-to-back fitness classes, and PT sessions showed her what real life (outside of college) was like. 

She discovered a higher gear she didn’t know she had.

After her internship, she moved to LA to find work. 

But she noticed many people ahead of her were stuck.

Sure, they were on good money. 
But they weren’t learning or progressing. 
They were (too) comfortable.

Leila prioritised learning skills over cash and comfort.

She worked at a number of gyms.

Initially, she hated the idea of “selling.”
She thought it was manipulative.
But then realised all businesses sell. 

By prioritising helping people over making money, she quickly became a top salesperson. 

But being all-in came at a price.

She had no private life. 

Her boss encouraged her to get out there and date, telling her it would improve her sales skills.

Reluctantly, Leila took his advice.

She went on one date a week, but felt like it was a waste of time…

Until she met Alex. 

She thought he was weird and intense… but cute.

The pair immediately hit it off. 

Within 2 weeks, Alex invited Leila to come work for him.

At the time, Alex had started 6 gyms and wanted to start a company. 

With Leila’s help, they started Gym Launch – a business that helps gym owners attract new customers.

Very quickly, she was making 6-figures. Things were going great.

Until one night, when the refunds came flooding in.

Yes, they were filling gyms with new customers.

And yes, the new customers and Gym Launch were getting a great deal.

But the gym owners weren’t. The incentives weren’t aligned.

With no formal agreements, Gym Launch quickly went from green to -$250K.

They wanted to pull the plug before things got worse, but had a waiting list a mile long.

Rather than abandon these gym owners who needed help, Leila and Alex sold them their secrets for a one-off payment.

They made $42K in one day. All without having to fly out and help in person.

They decided to sell their secrets and leave the industry.

But what happened next came as a surprise.

Word got out. Demand exploded.

They had cracked the business model. With the right experience, product, and timing – the planets had aligned.

They invited their top 10 customers (with the best results) for questions. Then used this feedback to further improve their product.

This approach helped them stay ahead of the competition.

In year 2, Gym Launch did $27M in revenue (and $17M in profit).

The business grew like crazy. 

But the next 4 years weren’t fun.

Everything seemed urgent.

Leila was feeling the pressure. 

The pair went on to launch 3 more businesses:

• Prestige supplements

• Alan (a software company)

• And Acquisition.com (which helps scale businesses)

These experiences taught Leila one key lesson:

Take your time building the foundations of a business.

Build it right first time and save yourself a lot of pain in future.

The pair decided to leave the fitness industry. There were bigger, better opportunities elsewhere.

They sold Gym Launch for $45M to focus on Acquisition.com.

By 28, Leila crossed $100M in net worth.

In 2021, she began posting content.

And today, Leila has 1.2M+ online followers (incl. 178K+ on LinkedIn), she manages a $100M+ portfolio, and educates underprivileged communities in entrepreneurship.

She attributes her success to a combination of:

• Luck

• A natural inclination to care and mentor others

• And an ability to keep going despite many failures

In the future, she has plans to take Acquisition.com to $1B and beyond.