Turn LinkedIn into your inbound engine
Join the first 6-week cohort and build a system that actually converts. Starts on Wednesday, 22nd April and enrollment closes in:
TOOL ONLY
$99/mo
TOOl + COHORT
$999
Meet your growth team
"Kleo started as a small Chrome extension I built to solve my own content struggles. I just wanted a better way to collect ideas and write consistently. It organically grew to over 70,000 users and helped me hit 100,000 followers in less than 10 months.
This new version is that original idea finally realized. Not just writing help, but a complete system to think clearer, write in your own voice, and publish without friction. It’s the tool I wish I had when I started.”
- Jake Ward
“Honestly, I wouldn’t be a serial entrepreneur or “big” creator without Kleo (or Jake). I went from consistently having to look for ideas to writing viral content weekly using it as a partner to my writing process.
This new version is exactly what I wish I had when I started and so much more. An end to end process for any entrepreneur and creator who is tired of spending hours trying to write and never pressing post.”
- Lara Acosta
"Jake and I have built and scaled 3 businesses almost entirely through LinkedIn content. Our agency crossed $300K per month in revenue using repeatable content systems.
Kleo is the productized version of those systems. It turns content from a guessing game into a repeatable, predictable process. Everyone has a story and expertise to share. Kleo just lets you share it with the world in a way that attracts the right type of attention.”
- Rob Hoffman
“Jake and I grew up in the same hometown. One day he called me while I was traveling and said, ‘I think we can build something special.’
I cancelled flights, lost about $5,000 in bookings, and committed fully. No grand plan. Just belief in the idea and the team. Kleo is the result of that bet. Built with care, from scratch.”
- Cam Trew
Your 6-week program
Everything you need to know
Most people blend in on LinkedIn. This first week fixes that. You’ll define your value, audience, and perspective so the right people instantly understand what you do, who you help, and why it matters.
What you’ll learn:
• How to choose a niche based on who actually pays you
• How to go from problem to POV to clear positioning
• The shift from social graph to interest graph and what it means for you
• How to structure your profile to convert attention into followers
What you’ll build:
• A clear positioning statement
• An optimized LinkedIn profile
• 3–5 content pillars to guide everything you post
Consistency doesn’t come from motivation. It comes from systems. This week, you’ll learn how to create content that’s easy to produce, aligned with your positioning, and built to capture attention.
What you’ll learn:
• Hook frameworks that stop people mid-scroll
• Post structures that keep people reading
• What formats are working right now and why
• How to write for saves, shares, and comments, not just likes
What you’ll build:
• 10–15 high-performing hooks
• 3 repeatable post formats
• Your first 3–5 posts published
Posting is only half the game. Distribution is what drives results. This week is about getting your content seen by the right people and building real authority.
What you’ll learn:
• How to position yourself as an authority through content
• A comment strategy that drives reach and visibility
• Simple distribution loops to amplify every post
• How LinkedIn decides what gets seen in 2026
What you’ll build:
• A daily engagement routine
• A reusable comment bank
• A distribution checklist for every post
This is where things start to compound. You’ll learn how to turn individual posts into a system that drives consistent audience growth.
What you’ll learn:
• How the interest graph actually drives reach
• How to trigger second-order distribution
• How to turn content into growth loops
• What actually drives followers vs vanity metrics
What you’ll build:
• A weekly content cadence
• A repeatable growth system
• A pipeline of 10+ posts ready to go
Attention is only valuable if it converts. This week, you’ll bridge the gap between content and revenue.
What you’ll learn:
• How to position your offer clearly
• How to write posts that generate inbound demand
• When to use soft vs direct calls to action
• How to turn attention into real conversations
What you’ll build:
• A clear core offer
• 2–3 lead generation post templates
• A simple inbound funnel from content to calls
The goal isn’t short-term growth. It’s sustainability. This week is about turning everything into a system you can maintain long-term.
What you’ll learn:
• How to batch content efficiently
• How to repurpose content across formats
• How to build a content system that compounds
• How to stay consistent without burning out
What you’ll build:
• A 30-day content plan
• A structured content system inside Kleo
• Your personal “LinkedIn operating system”
Yes. The goal of this cohort isn’t just to help you post more. It’s to help you turn LinkedIn into a consistent source of inbound.
You’ll build a system for:
• Creating content that attracts the right audience
• Positioning yourself as the obvious choice
• Converting that attention into real opportunities
We focus on outcomes, not just posting.
Kleo gives you the tools to create content faster.
The cohort gives you:
• The strategy behind what to post
• The system to turn content into inbound
• Live guidance so you actually execute
Think of Kleo as the engine and the cohort shows you how to drive it to get results.
You don’t just finish and get left on your own, you’ll leave with:
• A system you can continue using long-term
• Lifetime access to all recordings and playbooks
• Ongoing monthly strategy calls so you keep growing
• 12 months of Kleo included so you can keep executing after the cohort
The goal is to make sure you don’t fall off once the program ends.
If all this did was help you land one client, it would likely pay for itself immediately. But the real value is in building a system that keeps generating opportunities over time.
You’re not just getting a 6-week cohort, you’re getting:
• A proven system to turn content into inbound
• Live guidance and accountability
• 12 months of Kleo to keep executing and scaling what you build
You’re not just "buying 6 weeks", you’re building an inbound channel.