
Your LinkedIn featured section enables you to showcase: posts, products, services, lead magnets, newsletters, work samples, articles, images, documents, and more.
So ask yourself:
What action(s) do I want my profile visitors to take?
Then, choose what to feature accordingly.
4 quick tips to help you optimise your featured section:
Bonus tip: Include a free/low-cost offer as a means to build your email list.
Here are 9 examples of featured sections done well: