160 LinkedIn Post Templates (With Real Examples)

Want to streamline your LinkedIn content creation process?

We've collected 160 of the best LinkedIn post templates (with examples and breakdowns) to help with ideation and inspiration.

Study them. Use them. Watch the results.

1. The AIDA copywriting formula

Tasleem executes the proven AIDA copywriting formula:

• He grabs Attention with a captivating hook that shatters a common belief
• He holds Interest by sharing concrete ways to pick up the pieces
• He stirs Desire by teasing with new and tangible possibilities
• He then invites us to switch our mindset and take Action

Here’s the post template:

It’s impossible to [achieve a common goal] on/in [platform/tool/group] today.

Instead, here's what's achievable today:

- You can [specific action] to [achieve specific goal].
- You can [specific action] to [achieve specific goal].
- You can [specific action] to [achieve specific goal].
- You can [specific action] to [achieve specific goal].

It’ll only take you [realistic time investment].

However, in [relatively short time frame], you’ll have:

- [Desirable outcome]
- [Desirable outcome]
- [Desirable outcome]

Don’t say:

"I want to [achieve common goal] on/in [platform/tool/group] today"

Instead, say:

"I want to [engage in specific daily action] today"

Pick [new strategy for success] over [common but less effective strategy].

P.S. [Foster follower engagement with a personal sign-off]

2. How to get eyeballs on your long-form content

David borrows credibility from his podcast guest, Morgan Housel, to grab our attention.

He then mentions an impressive achievement of Morgan’s (i.e. “sold more than 4 million copies of his book”). This helps pique curiosity and cement Morgan as a trusted authority in our minds.

Referencing credible sources, experts, and brands can increase the reader’s trust in what you say. In turn, this can boost your content’s persuasiveness and reach.

Here’s the post template:

[Person’s name] [has done a remarkable thing] with [topic/product]. Here's how they [approach specific skill]:

1. [Practical tip shared in long-form content]
2. [Practical tip shared in long-form content]
3. [Practical tip shared in long-form content]
4. [Practical tip shared in long-form content]

Here’s the full [resource]: [Link]

3. The Slippery Slide Effect

Codie uses a timeless copywriting technique.

She keeps her first few sentences ultra short. Avoids multisyllabic words. And uses incomplete sentences, which has us flying down the page.

We’re already 5 lines deep before a sentence exceeds 6 words. By which point…

We’re hooked!

This concept of “pulling the reader in” is known as The Slippery Slide Effect.

“The sole purpose of the first sentence is to get [readers] to read the second sentence and the sole purpose of the second sentence is get them to read the third and then the forth”.

— Master Copywriter, Joseph Sugarman

Here’s the post template:

[Concept 1] = [Outcome 1]. [Concept 2] = [Outcome 2].

It's not the [concept 1/desire] we want. It's the [deeper desire].

Yet...

We all know the cliche, [common saying or belief]. Despite the [deeper desire], many let [concept 1/desire] shackle them in a new way.

The new [ideal goal] is to be [desirable state]. How do you achieve this?

I got obsessed with this idea as I began [hitting my goals]. I’ve spent [considerable timeframe] getting to know [relevant individuals/topic], and studying those who [reached desirable state].

What do you think the answer is?

It’s an idea I’ve been organising my thoughts on for a while. Sometime in [timeframe], I’ll have a [content asset] out on it.

Feel free to [subscribe/follow/sign up] if that’s something you’d want to see: [Link]

4. “LinkedIn loves stories” — Justin Welsh

Your stories don’t need to be epic blockbusters. Timothy’s transformation story is only 8 short sentences long.

But what makes Timothy's story so compelling?

Well, three things:

1. It showcases a transformation as he goes from humble beginnings to achieving success in business
2. It’s relatable as he doesn’t start with a silver spoon in his mouth
3. It’s inspiring as he overcomes common obstacles

Here’s the post template:

I grew up here.

[Share 1-2 details of living circumstances and/or location]

X years ago, I decided to [pursue a goal].

I/We didn’t have [an advantage].

I/We didn’t even know what a [common means to achieve goal] was.

I/We [took specific actions] and [achieved goal].

[Short timeframe] ago, I/we [reached a significant achievement].

This post isn’t to brag.

It’s to show that regardless of where you start, you can [empowering message].

I didn’t choose to live in [humble starting point].

I didn’t choose to [put up with specific adversity].

I did choose to get out of that.

Truth is you can/have [universal truth or insight].

You may not be in control of where you start.

But you are in control of where you finish.

5. Warning: This post may get you worked up!

On reading this post, you’ll no doubt feel a sense of outrage on Mita’s behalf.

Which serves as a lesson: Every good story needs conflict. A villain.

Mita calls out her villain in sentence two (“a manager”).

Conflict not only grabs attention but also raises the stakes and gets us emotionally invested.

Here’s the post template:

Once upon a time.

I [experienced a challenging and slightly unusual situation]:

- [Issue/behaviour and its impact]
- [Issue/behaviour and its impact]
- [Issue/behaviour and its impact]

Sure, [type of situation] happens in [given context].

Sometimes we have to [reasonable response].

But here’s what I could never understand:

Why does [specific issue] become [consequence of the issue]?

6. The PAS copywriting formula

Dakota uses the PAS (Problem - Agitate - Solve) copywriting formula:

1. He lays out the problem → overthinking
2. He makes it hurt → unresolved open loops are a pain
3. He gives a solution → writing (and here’s how you can apply it…)

He uses PAS to empathise with readers, intensify their desire for a solution, then relieve the tension he’s built with a soothing remedy.

Here’s the post template:

[Give an impressive, relatable fact].

[Give another fact that builds on the first].

This explains why [you/we] can [perform specific action OR reach specific goal].

But because of [these facts], [a negative consequence can occur].

[Name a negative consequence].

[Briefly explain the relevance of the consequence].

So, how do [you/we] [resolve this issue]?

[Name a solution].

[Briefly explain the relevance of the solution].

Here are [X actionable tips/questions/steps] to help get you started:

- [Tip/Question/Step 1]
- [Tip/Question/Step 2]
- [Tip/Question/Step 3]
- [Tip/Question/Step 4]

Take [timeframe] to [follow this advice] and you'll [unlock key benefit].

[Relatable text image to act as a ‘billboard’ for your post]

7. Don’t do this… Instead, do this…

A key reason for low engagement is a lack of credibility. Unfamiliar readers will wonder why they should listen to you.

“What qualifies you to speak about [Topic]?”

Dina tackles this objection straight away in her hook. 118 connection requests in a couple of hours is extraordinary by anyone’s standards.

This admission helps position her as sought-after, lending credibility to her advice and opinions that follow.

Here’s the post template:

This week, I [experienced a remarkable/unusual event].

Here are [X] ways I wouldn't recommend to [related activity]:

1. [Common ineffective approach 1]

[Explain why it's ineffective]

2. [Common ineffective approach 2]

[Explain why it's ineffective]

3. [Common ineffective approach 3]

[Explain why it's ineffective]

This is how I'd do it instead:

1. [Effective strategy 1]. [Brief explanation].

2. [Effective strategy 2]. [Brief explanation].

3. [Effective strategy 3]. [Brief explanation].

Remember:

[Takeaway that summarises why this advice is important]

8. How to build anticipation for a new product

Ryan uses a simple “failure-success” story to stir up interest for his new product.

We humans are innately curious about where people, things, and ideas come from. Ryan leans into this fact by explaining how this new product came to be. By sharing his initial struggles, he shows his audience that he wasn’t willing to settle.

This implies he has standards and has gone to great lengths to ensure this product is top-notch. In turn, this helps foster trust and anticipation amongst his readers.

Here’s the post template:

I’m [feeling/emotion]. It’s a big [day/week/month].

On [day/date], I’m launching [product/service].

Initially, things didn’t go as planned:

- [Challenge 1]
- [Challenge 2]
- [Challenge 3]

[Anecdote or fact about past struggles].

I didn't think it would happen.

But now, it’s ready.

It’s designed to be your [desirable solution].

This is what I use to [achieve shared goal].
It’s what I needed when I was struggling.
It’s what I needed when I first started.

It helps you [unlock benefit 1], [benefit 2], and [benefit 3].

Join me on [day/date] for [promotional event].

It’s at [time] am/pm [time zone].

Plus if you attend, you’ll be in with a chance of [giveaway/incentive].

Click here to sign up for the event: [Link]

[Personal image that matches the post]

9. How to lead with vulnerability and inspire others

Katelyn tells a very honest “struggle-recovery” story. Not only does she share her struggles, but she does so in a visual, emotive way.

Here are some examples:

- “I needed to stretch every penny…”
- “I was forced to file for bankruptcy”
- “The stench of bankruptcy was finally washed away”

Katelyn doesn’t have to word her sentences like this. In fact, it’s more concise to say:

- “I needed every penny…”
- “I was bankrupt”
- “I was no longer bankrupt”

But it’s not nearly as compelling. She dramatises her writing with vivid words that play on the senses.

Here’s the post template:

[X years] ago, my [type of venture] failed.

Despite not having [type of support], I was determined to succeed.

I [methods of funding and effort] for the first [X month/years].

Eventually I tried [alternative method of funding and effort], but I knew [related risks/challenges] so I had to [make specific sacrifice].

I [related struggle]. [Negative consequence].

That [venture] failed, and I faced [severe consequences].

For [X month/years], I dealt with [specific repercussions].

I worried about whether I could even [carry out a relatively normal task].

However, [X weeks/months] ago…

[Positive turn or resolution].

Why am I telling you this?

Because what you see online isn’t the whole story.

People only show you what they want you to see.

So if you're experiencing [specific type of hardship] right now, I assure you it won't last forever.

[Wise parting advice/quote]

[Personal image that matches the post]