47 Expert LinkedIn Tips (From Top Creators)
47 Expert LinkedIn Tips (From Top Creators)
47 Expert LinkedIn Tips (From Top Creators)
There are 100s of LinkedIn tips on the internet, which means things can get pretty confusing.
We've collected 47 of the best LinkedIn tips from top creators to help you navigate the journey.
1. Sam Browne: One Offer
Promote one offer per post. It doesn’t matter whether it’s for a product, newsletter, event, or otherwise.
To ensure more people take action, make ONE ask.
2. Lara Acosta: More Engagement
Want more engagement on LinkedIn?
Try Lara’s 3-step framework:
Pull from your origin story, often
Share your personality
Polarise with your opinions
3. Jasmin Alić: Your Promise
Before you post, ask yourself: “What is the ONE thing I want my reader to learn from this post?”
Then, address that in your hook.
This is the promise you make to your reader. It helps scrollers quickly decide whether it’s for them.
4. Richard Moore: Resurrect Flops
Don’t just repurpose your winners; resurrect posts that “crashed and burned”
Take a post that flopped, but that is based on a valuable idea
Improve the hook
Consider improving the layout, wording, and/or ending
Then, post
5. Courtney Johnson: The Curse of Knowledge
What’s obvious to you is mind-blowing to someone else.
If you find it valuable, so will other people. Share what you know.
6. Tasleem Ahmad Fateh: Offer Check
Want more clients on LinkedIn?
Try Tasleem’s 3 second rule:
DM 3 people asking, “Can you tell what my offer is within 3 seconds of looking at my profile?”
3 Yeses is good
<3 Yeses means it’s unclear
7. Eddie Shleyner: Repurpose Articles
How Eddie acquired his first few thousand followers:
Stopped posting links to his articles
Rewrote said articles for LinkedIn
Stayed consistent
8. Jasmin Alić: Content Clarity
For every post you write, ask yourself:
Is this easy to understand?
What’s the goal of this post?
Can your reader apply this now?
Try to score 3/3 with every post → you'll win
9. Richard van der Blom: Relevant Reach
"In April I only have around 28% of the reach I had last October!"
(But both his engagement and inbound lead rates have increased by ~25%).
Going forward, expect less overall reach, but more 'relevant' reach.
Remember, reach is a vanity metric. Conversions are what count.
10. Austin Belcak: Audience Growth
What Austin DIDN’T do to gain his first 100K followers:
Proofread posts 6x
Post at specific times of day
Read about the LinkedIn algorithm
Spend hours perfecting each post
Instead, he kept things simple and posted 5x a week without fail.
11. Charles Miller: Profile Optimisation
Your LinkedIn profile isn’t about you. Truth is, people don’t care about you.
They care about what you can do for THEM. Start with your target audience in mind.
Speak to their problems and desires. Eg, rather than make your 'about' section a life story, share a case study.
12. Izzy Prior: Content Consumption
You've gotta curate your feed and tell the algorithm what you want. Otherwise it’ll serve you content you have no interest in.
To curate your feed:
Remove connections and unfollow people who don’t match your vibe
Only engage with content you actually enjoy
Message your favourite creators
13. Kieran Drew: Content Creation
If you're not writing about what you learn, you're missing out.
Doing so helps you:
Gain a deeper understanding
Build a likeminded audience
Generate more useful ideas
Distill and share what you learn.
14. Luke Matthews: Comment Strategy
Expand on your posts with a relevant comment. This boosts reach and connection with your audience.
Foster conversation with a question
Drive people to your other socials, lead magnet, or newsletter
Tell a short, relevant story
Share a joke or meme
15. Dakota Robertson: Writing Framework
Boost your content’s value with ‘The What, Why, How Framework.’
This simplifies your writing and makes it more engaging for the viewer.
Explain WHAT you’re talking about
State WHY people should care
Show them HOW to take action
16. Matt Gray: Audience Growth
Aim to increase your visitor-to-follower ratio (V:F).
(If 2 out of every 100 profile visitors follow you, then you have a 2% V:F)
To increase your V:F ratio:
Update your tagline, cover photo, and featured section.
Add a CTA button to your profile to promote the most important next step.
17. Dan Koe: Content Creation
Before you post, read over what you’ve written from the perspective of the reader.
Where might they object?
Misunderstand you?
Get bored?
Use these insights to refine your content, then post.
18. Lara Acosta: Content Consumption
Turn your doomscrolling into “Conscious Consumption.”
Analyse viral content, content you enjoy, and content with interesting comments.
Identify patterns.
Understand the hooks, formatting, topics, and templates creators use.
Apply these principles to your content.
19. Justin Welsh: Getting Started
When starting out, don’t try to juggle multiple social media channels.
Choose one channel that:
Plays to your personal strengths
Aligns with your business goals
Is where your target audience hangs out
It's better to excel in one place than to be mediocre everywhere.
20. Katelyn Bourgoin: Target Audience
Don’t know who your audience is? You don’t need to figure it all out before you start posting.
Start with a hypothesis
Start creating content
Get feedback and adjust as you go
I NEVER would have gotten to where I am now if I hadn’t just started posting.
21. Dickie Bush: Content Clarity
Never write something for everyone.
Be specific with:
The examples you give
The problems you solve
The benefits you unlock
The emotions you drive
The actions you inspire
Pinpoint your one ideal reader.
22. Nick Broekema: The Target Market
Don’t be original. Be repetitive.
< 10% of your network sees your posts.
< 3% are ready to buy.
Think of your content like a TV ad campaign. To stay top-of-mind.
Repeat until you feel numb.
23. Jeff Su: Profile Optimisation
Capture free traffic with a website link at the top of your profile.
Link to your:
YouTube channel
Linktree page
Product page
Newsletter
Calendly
Portfolio
24. Matt Gray: Content Tactics
3 universal principles to great content:
Scroll-stopping hooks
Value-packed posts
Engagement from other creators”
25. Jessie van Breugel: Content Ideation
5 proven ways “to never run out of content ideas (and get more leads)”:
Collect questions, stories, and insights from clients
Mine your photo album for story-starters
Save great content from others for inspiration
Expand on challenges, experiences, and roles from your CV
Refresh and repost old content
26. Jasmin Alić: Enhancing Engagement
3 data-backed ways to boost post engagement:
Asking a question in the P.S. (led to a 25% more comments)
Reminding people to “repost” (led to 220% more reposts)
Sharing a personal opinion (led to a 44% lift in overall engagements)
27. Tim Denning: Tone of Voice
Align your content to “the LinkedIn voice.” Unlike other platforms, people on LinkedIn are in work mode.
So, relate what you’re writing about to the context of business and/or the workplace.
Include business-related terms in your content – eg. “work”, “business”, “startup”, “employees”, “clients”, etc.
28. Lara Acosta: Content Creation
How I learned to write engaging LinkedIn posts:
Collect proven posts from others
Rewrite these posts, plugging in your own unique insights
Emulate effective hooks, sentence/post lengths, formatting, and CTAs
29. Sarah Hart: Engagement
Tall images get 15% higher clickthroughs than square ones.
30. Jay Clouse: Audience Growth
It’s never been easier to have a huge following... and for that to mean absolutely nothing.
A small, engaged following beats a large, unengaged following.
Focus on building relationships and trust (rather than attention).
31. Katelyn Bourgoin: Post Structure
I think of a great social post like a chocolate-covered almond.
The body of your post is the nutritious part, the almond. The hook and pay-off are where the chocolate is.
This is what tempts people to read and leaves them feeling satisfied at the end.
32. Chris Do: Content Angles
Anyone can tell you ‘how to.’ It’s much harder to say ‘how I’ ← that requires actual experience doing it.
“How to” content TELLS people what to do. Problem is...
Unless you’re a renowned expert, why should they listen?
“How I” content SHOWS people how you do it, which helps boost your authority at the same time.
33. Justin Welsh: Relationships
How to build 'value-drive' relationships (via the DMs):
Tell the person how a specific piece of their content impacted you, and why you enjoyed it.
Give them a ‘soft out,’ i.e. "No need to reply, just wanted to share how it impacted me.”
34. Tara Hewson: Personal Branding
Write a list of words and phrases you say often, and then start weaving them into your content.
There’s a sea of generic content.
To stand out, turn up the volume on your unique voice.
35. Dickie Bush: Writing
Unsure what to write about?
Write about these 2 things:
Things you know now that you wished you’d known 2 years ago.
Things you’re exploring that you want to better understand.
36. Nick Broekema: Content Analysis
“If your older posts make you cringe, you’re doing great.”
It’s a sign you’re improving.
Revisit your old content to:
Keep your messaging consistent
Assess what did and didn’t work
Uncover elements to repurpose
37. Olema Bomko: Profile Hygiene
Do these 4 things every month to keep your profile hygiene on point:
Delete connection requests
Unfollow people
Check your analytics
Request & leave recommendations
38. Sam Browne: Content Ideation
“A good post is one idea.”
e.g. This carousel is a list of tips.
It’s not a list of tips AND a breakdown of common mistakes.
Nor is it a list of tips AND recent algorithm updates.
That would be confusing.
One post = One idea.
39. Taylin John Simmonds: Building Authority
Taylin’s Authority Content Framework:
“I [achieved desired outcome] in [time frame].
Steal my [system, blueprint, guide, etc...] to do the same:”
40. Dina Town: Content Strategy
In 2024, Dina grew her following by 12%, and 3X’ed her income.
Here are 5 things she started doing with her content:
Building in public
Sharing the roadblocks she faced
Focusing on a single client problem
Breaking down client results
Selling in 30% of posts
41. Jay Clouse: Relationship Building
“The difference between big outcomes and small outcomes usually comes down to relationships.”
So engage in the comments. Send more DMs.
And figure out how you can be useful to others without expecting anything in return.
42. Justin Welsh: Growth Tactic
How to be a “Trend Translator:”
(A neglected LinkedIn growth tactic)
Set up Google Alerts for key topics in your industry
Distill key events and what they mean for your audience
"Breaking News + So What? + Now What?"
43. Katelyn Bourgoin: Faces
Ads and content that feature faces are 11X more likely to get noticed.
“Humans are wired to pay attention to faces because we’re a herding species that constantly scans our environment.”
A subject’s gaze can guide attention to a specific focal point (eg. a headline or product).
Use the same headshot across socials so you’re immediately recognisable.
44. Ad (George Mack) Professor: Desirable Outcomes
Sell the outcome.
“You're not selling a flight. You're selling visiting a loved one.”
What key desirable outcome does your audience want? Lead with that.
45. Neal O’Grady: Familiar Interfaces
Great ads hold many scroll-stopping tactics that creators can use.
Check these out:
The tactic? A familiar interface.
Featuring common interfaces in unexpected ways grabs attention because it’s peculiar, familiar, and funny.
46. Phill Agnew: Social Proof
“People follow the crowd...
When choosing a movie to watch, we tend to pick the box office hit.
It’s a well-known psychological bias called 'social proof.
Social proof helps us quickly decide whether something is worth our time, attention, or money.
Share positive customer reviews, case studies, and results in hooks and images.
Post about your business (or creator) milestones.
47. Jasmin Alic: Quotes
"Don't state. Quote. Instead of ‘saying’ something, ‘quote’ it.”
“Quotes make statements ‘relatable.’
It’s as if someone already said it. They make the reader trust the words they ‘hear.’”
Turn common audience pain points, questions, or false beliefs into quotes.
Then use them as hooks.
There are 100s of LinkedIn tips on the internet, which means things can get pretty confusing.
We've collected 47 of the best LinkedIn tips from top creators to help you navigate the journey.
1. Sam Browne: One Offer
Promote one offer per post. It doesn’t matter whether it’s for a product, newsletter, event, or otherwise.
To ensure more people take action, make ONE ask.
2. Lara Acosta: More Engagement
Want more engagement on LinkedIn?
Try Lara’s 3-step framework:
Pull from your origin story, often
Share your personality
Polarise with your opinions
3. Jasmin Alić: Your Promise
Before you post, ask yourself: “What is the ONE thing I want my reader to learn from this post?”
Then, address that in your hook.
This is the promise you make to your reader. It helps scrollers quickly decide whether it’s for them.
4. Richard Moore: Resurrect Flops
Don’t just repurpose your winners; resurrect posts that “crashed and burned”
Take a post that flopped, but that is based on a valuable idea
Improve the hook
Consider improving the layout, wording, and/or ending
Then, post
5. Courtney Johnson: The Curse of Knowledge
What’s obvious to you is mind-blowing to someone else.
If you find it valuable, so will other people. Share what you know.
6. Tasleem Ahmad Fateh: Offer Check
Want more clients on LinkedIn?
Try Tasleem’s 3 second rule:
DM 3 people asking, “Can you tell what my offer is within 3 seconds of looking at my profile?”
3 Yeses is good
<3 Yeses means it’s unclear
7. Eddie Shleyner: Repurpose Articles
How Eddie acquired his first few thousand followers:
Stopped posting links to his articles
Rewrote said articles for LinkedIn
Stayed consistent
8. Jasmin Alić: Content Clarity
For every post you write, ask yourself:
Is this easy to understand?
What’s the goal of this post?
Can your reader apply this now?
Try to score 3/3 with every post → you'll win
9. Richard van der Blom: Relevant Reach
"In April I only have around 28% of the reach I had last October!"
(But both his engagement and inbound lead rates have increased by ~25%).
Going forward, expect less overall reach, but more 'relevant' reach.
Remember, reach is a vanity metric. Conversions are what count.
10. Austin Belcak: Audience Growth
What Austin DIDN’T do to gain his first 100K followers:
Proofread posts 6x
Post at specific times of day
Read about the LinkedIn algorithm
Spend hours perfecting each post
Instead, he kept things simple and posted 5x a week without fail.
11. Charles Miller: Profile Optimisation
Your LinkedIn profile isn’t about you. Truth is, people don’t care about you.
They care about what you can do for THEM. Start with your target audience in mind.
Speak to their problems and desires. Eg, rather than make your 'about' section a life story, share a case study.
12. Izzy Prior: Content Consumption
You've gotta curate your feed and tell the algorithm what you want. Otherwise it’ll serve you content you have no interest in.
To curate your feed:
Remove connections and unfollow people who don’t match your vibe
Only engage with content you actually enjoy
Message your favourite creators
13. Kieran Drew: Content Creation
If you're not writing about what you learn, you're missing out.
Doing so helps you:
Gain a deeper understanding
Build a likeminded audience
Generate more useful ideas
Distill and share what you learn.
14. Luke Matthews: Comment Strategy
Expand on your posts with a relevant comment. This boosts reach and connection with your audience.
Foster conversation with a question
Drive people to your other socials, lead magnet, or newsletter
Tell a short, relevant story
Share a joke or meme
15. Dakota Robertson: Writing Framework
Boost your content’s value with ‘The What, Why, How Framework.’
This simplifies your writing and makes it more engaging for the viewer.
Explain WHAT you’re talking about
State WHY people should care
Show them HOW to take action
16. Matt Gray: Audience Growth
Aim to increase your visitor-to-follower ratio (V:F).
(If 2 out of every 100 profile visitors follow you, then you have a 2% V:F)
To increase your V:F ratio:
Update your tagline, cover photo, and featured section.
Add a CTA button to your profile to promote the most important next step.
17. Dan Koe: Content Creation
Before you post, read over what you’ve written from the perspective of the reader.
Where might they object?
Misunderstand you?
Get bored?
Use these insights to refine your content, then post.
18. Lara Acosta: Content Consumption
Turn your doomscrolling into “Conscious Consumption.”
Analyse viral content, content you enjoy, and content with interesting comments.
Identify patterns.
Understand the hooks, formatting, topics, and templates creators use.
Apply these principles to your content.
19. Justin Welsh: Getting Started
When starting out, don’t try to juggle multiple social media channels.
Choose one channel that:
Plays to your personal strengths
Aligns with your business goals
Is where your target audience hangs out
It's better to excel in one place than to be mediocre everywhere.
20. Katelyn Bourgoin: Target Audience
Don’t know who your audience is? You don’t need to figure it all out before you start posting.
Start with a hypothesis
Start creating content
Get feedback and adjust as you go
I NEVER would have gotten to where I am now if I hadn’t just started posting.
21. Dickie Bush: Content Clarity
Never write something for everyone.
Be specific with:
The examples you give
The problems you solve
The benefits you unlock
The emotions you drive
The actions you inspire
Pinpoint your one ideal reader.
22. Nick Broekema: The Target Market
Don’t be original. Be repetitive.
< 10% of your network sees your posts.
< 3% are ready to buy.
Think of your content like a TV ad campaign. To stay top-of-mind.
Repeat until you feel numb.
23. Jeff Su: Profile Optimisation
Capture free traffic with a website link at the top of your profile.
Link to your:
YouTube channel
Linktree page
Product page
Newsletter
Calendly
Portfolio
24. Matt Gray: Content Tactics
3 universal principles to great content:
Scroll-stopping hooks
Value-packed posts
Engagement from other creators”
25. Jessie van Breugel: Content Ideation
5 proven ways “to never run out of content ideas (and get more leads)”:
Collect questions, stories, and insights from clients
Mine your photo album for story-starters
Save great content from others for inspiration
Expand on challenges, experiences, and roles from your CV
Refresh and repost old content
26. Jasmin Alić: Enhancing Engagement
3 data-backed ways to boost post engagement:
Asking a question in the P.S. (led to a 25% more comments)
Reminding people to “repost” (led to 220% more reposts)
Sharing a personal opinion (led to a 44% lift in overall engagements)
27. Tim Denning: Tone of Voice
Align your content to “the LinkedIn voice.” Unlike other platforms, people on LinkedIn are in work mode.
So, relate what you’re writing about to the context of business and/or the workplace.
Include business-related terms in your content – eg. “work”, “business”, “startup”, “employees”, “clients”, etc.
28. Lara Acosta: Content Creation
How I learned to write engaging LinkedIn posts:
Collect proven posts from others
Rewrite these posts, plugging in your own unique insights
Emulate effective hooks, sentence/post lengths, formatting, and CTAs
29. Sarah Hart: Engagement
Tall images get 15% higher clickthroughs than square ones.
30. Jay Clouse: Audience Growth
It’s never been easier to have a huge following... and for that to mean absolutely nothing.
A small, engaged following beats a large, unengaged following.
Focus on building relationships and trust (rather than attention).
31. Katelyn Bourgoin: Post Structure
I think of a great social post like a chocolate-covered almond.
The body of your post is the nutritious part, the almond. The hook and pay-off are where the chocolate is.
This is what tempts people to read and leaves them feeling satisfied at the end.
32. Chris Do: Content Angles
Anyone can tell you ‘how to.’ It’s much harder to say ‘how I’ ← that requires actual experience doing it.
“How to” content TELLS people what to do. Problem is...
Unless you’re a renowned expert, why should they listen?
“How I” content SHOWS people how you do it, which helps boost your authority at the same time.
33. Justin Welsh: Relationships
How to build 'value-drive' relationships (via the DMs):
Tell the person how a specific piece of their content impacted you, and why you enjoyed it.
Give them a ‘soft out,’ i.e. "No need to reply, just wanted to share how it impacted me.”
34. Tara Hewson: Personal Branding
Write a list of words and phrases you say often, and then start weaving them into your content.
There’s a sea of generic content.
To stand out, turn up the volume on your unique voice.
35. Dickie Bush: Writing
Unsure what to write about?
Write about these 2 things:
Things you know now that you wished you’d known 2 years ago.
Things you’re exploring that you want to better understand.
36. Nick Broekema: Content Analysis
“If your older posts make you cringe, you’re doing great.”
It’s a sign you’re improving.
Revisit your old content to:
Keep your messaging consistent
Assess what did and didn’t work
Uncover elements to repurpose
37. Olema Bomko: Profile Hygiene
Do these 4 things every month to keep your profile hygiene on point:
Delete connection requests
Unfollow people
Check your analytics
Request & leave recommendations
38. Sam Browne: Content Ideation
“A good post is one idea.”
e.g. This carousel is a list of tips.
It’s not a list of tips AND a breakdown of common mistakes.
Nor is it a list of tips AND recent algorithm updates.
That would be confusing.
One post = One idea.
39. Taylin John Simmonds: Building Authority
Taylin’s Authority Content Framework:
“I [achieved desired outcome] in [time frame].
Steal my [system, blueprint, guide, etc...] to do the same:”
40. Dina Town: Content Strategy
In 2024, Dina grew her following by 12%, and 3X’ed her income.
Here are 5 things she started doing with her content:
Building in public
Sharing the roadblocks she faced
Focusing on a single client problem
Breaking down client results
Selling in 30% of posts
41. Jay Clouse: Relationship Building
“The difference between big outcomes and small outcomes usually comes down to relationships.”
So engage in the comments. Send more DMs.
And figure out how you can be useful to others without expecting anything in return.
42. Justin Welsh: Growth Tactic
How to be a “Trend Translator:”
(A neglected LinkedIn growth tactic)
Set up Google Alerts for key topics in your industry
Distill key events and what they mean for your audience
"Breaking News + So What? + Now What?"
43. Katelyn Bourgoin: Faces
Ads and content that feature faces are 11X more likely to get noticed.
“Humans are wired to pay attention to faces because we’re a herding species that constantly scans our environment.”
A subject’s gaze can guide attention to a specific focal point (eg. a headline or product).
Use the same headshot across socials so you’re immediately recognisable.
44. Ad (George Mack) Professor: Desirable Outcomes
Sell the outcome.
“You're not selling a flight. You're selling visiting a loved one.”
What key desirable outcome does your audience want? Lead with that.
45. Neal O’Grady: Familiar Interfaces
Great ads hold many scroll-stopping tactics that creators can use.
Check these out:
The tactic? A familiar interface.
Featuring common interfaces in unexpected ways grabs attention because it’s peculiar, familiar, and funny.
46. Phill Agnew: Social Proof
“People follow the crowd...
When choosing a movie to watch, we tend to pick the box office hit.
It’s a well-known psychological bias called 'social proof.
Social proof helps us quickly decide whether something is worth our time, attention, or money.
Share positive customer reviews, case studies, and results in hooks and images.
Post about your business (or creator) milestones.
47. Jasmin Alic: Quotes
"Don't state. Quote. Instead of ‘saying’ something, ‘quote’ it.”
“Quotes make statements ‘relatable.’
It’s as if someone already said it. They make the reader trust the words they ‘hear.’”
Turn common audience pain points, questions, or false beliefs into quotes.
Then use them as hooks.
There are 100s of LinkedIn tips on the internet, which means things can get pretty confusing.
We've collected 47 of the best LinkedIn tips from top creators to help you navigate the journey.
1. Sam Browne: One Offer
Promote one offer per post. It doesn’t matter whether it’s for a product, newsletter, event, or otherwise.
To ensure more people take action, make ONE ask.
2. Lara Acosta: More Engagement
Want more engagement on LinkedIn?
Try Lara’s 3-step framework:
Pull from your origin story, often
Share your personality
Polarise with your opinions
3. Jasmin Alić: Your Promise
Before you post, ask yourself: “What is the ONE thing I want my reader to learn from this post?”
Then, address that in your hook.
This is the promise you make to your reader. It helps scrollers quickly decide whether it’s for them.
4. Richard Moore: Resurrect Flops
Don’t just repurpose your winners; resurrect posts that “crashed and burned”
Take a post that flopped, but that is based on a valuable idea
Improve the hook
Consider improving the layout, wording, and/or ending
Then, post
5. Courtney Johnson: The Curse of Knowledge
What’s obvious to you is mind-blowing to someone else.
If you find it valuable, so will other people. Share what you know.
6. Tasleem Ahmad Fateh: Offer Check
Want more clients on LinkedIn?
Try Tasleem’s 3 second rule:
DM 3 people asking, “Can you tell what my offer is within 3 seconds of looking at my profile?”
3 Yeses is good
<3 Yeses means it’s unclear
7. Eddie Shleyner: Repurpose Articles
How Eddie acquired his first few thousand followers:
Stopped posting links to his articles
Rewrote said articles for LinkedIn
Stayed consistent
8. Jasmin Alić: Content Clarity
For every post you write, ask yourself:
Is this easy to understand?
What’s the goal of this post?
Can your reader apply this now?
Try to score 3/3 with every post → you'll win
9. Richard van der Blom: Relevant Reach
"In April I only have around 28% of the reach I had last October!"
(But both his engagement and inbound lead rates have increased by ~25%).
Going forward, expect less overall reach, but more 'relevant' reach.
Remember, reach is a vanity metric. Conversions are what count.
10. Austin Belcak: Audience Growth
What Austin DIDN’T do to gain his first 100K followers:
Proofread posts 6x
Post at specific times of day
Read about the LinkedIn algorithm
Spend hours perfecting each post
Instead, he kept things simple and posted 5x a week without fail.
11. Charles Miller: Profile Optimisation
Your LinkedIn profile isn’t about you. Truth is, people don’t care about you.
They care about what you can do for THEM. Start with your target audience in mind.
Speak to their problems and desires. Eg, rather than make your 'about' section a life story, share a case study.
12. Izzy Prior: Content Consumption
You've gotta curate your feed and tell the algorithm what you want. Otherwise it’ll serve you content you have no interest in.
To curate your feed:
Remove connections and unfollow people who don’t match your vibe
Only engage with content you actually enjoy
Message your favourite creators
13. Kieran Drew: Content Creation
If you're not writing about what you learn, you're missing out.
Doing so helps you:
Gain a deeper understanding
Build a likeminded audience
Generate more useful ideas
Distill and share what you learn.
14. Luke Matthews: Comment Strategy
Expand on your posts with a relevant comment. This boosts reach and connection with your audience.
Foster conversation with a question
Drive people to your other socials, lead magnet, or newsletter
Tell a short, relevant story
Share a joke or meme
15. Dakota Robertson: Writing Framework
Boost your content’s value with ‘The What, Why, How Framework.’
This simplifies your writing and makes it more engaging for the viewer.
Explain WHAT you’re talking about
State WHY people should care
Show them HOW to take action
16. Matt Gray: Audience Growth
Aim to increase your visitor-to-follower ratio (V:F).
(If 2 out of every 100 profile visitors follow you, then you have a 2% V:F)
To increase your V:F ratio:
Update your tagline, cover photo, and featured section.
Add a CTA button to your profile to promote the most important next step.
17. Dan Koe: Content Creation
Before you post, read over what you’ve written from the perspective of the reader.
Where might they object?
Misunderstand you?
Get bored?
Use these insights to refine your content, then post.
18. Lara Acosta: Content Consumption
Turn your doomscrolling into “Conscious Consumption.”
Analyse viral content, content you enjoy, and content with interesting comments.
Identify patterns.
Understand the hooks, formatting, topics, and templates creators use.
Apply these principles to your content.
19. Justin Welsh: Getting Started
When starting out, don’t try to juggle multiple social media channels.
Choose one channel that:
Plays to your personal strengths
Aligns with your business goals
Is where your target audience hangs out
It's better to excel in one place than to be mediocre everywhere.
20. Katelyn Bourgoin: Target Audience
Don’t know who your audience is? You don’t need to figure it all out before you start posting.
Start with a hypothesis
Start creating content
Get feedback and adjust as you go
I NEVER would have gotten to where I am now if I hadn’t just started posting.
21. Dickie Bush: Content Clarity
Never write something for everyone.
Be specific with:
The examples you give
The problems you solve
The benefits you unlock
The emotions you drive
The actions you inspire
Pinpoint your one ideal reader.
22. Nick Broekema: The Target Market
Don’t be original. Be repetitive.
< 10% of your network sees your posts.
< 3% are ready to buy.
Think of your content like a TV ad campaign. To stay top-of-mind.
Repeat until you feel numb.
23. Jeff Su: Profile Optimisation
Capture free traffic with a website link at the top of your profile.
Link to your:
YouTube channel
Linktree page
Product page
Newsletter
Calendly
Portfolio
24. Matt Gray: Content Tactics
3 universal principles to great content:
Scroll-stopping hooks
Value-packed posts
Engagement from other creators”
25. Jessie van Breugel: Content Ideation
5 proven ways “to never run out of content ideas (and get more leads)”:
Collect questions, stories, and insights from clients
Mine your photo album for story-starters
Save great content from others for inspiration
Expand on challenges, experiences, and roles from your CV
Refresh and repost old content
26. Jasmin Alić: Enhancing Engagement
3 data-backed ways to boost post engagement:
Asking a question in the P.S. (led to a 25% more comments)
Reminding people to “repost” (led to 220% more reposts)
Sharing a personal opinion (led to a 44% lift in overall engagements)
27. Tim Denning: Tone of Voice
Align your content to “the LinkedIn voice.” Unlike other platforms, people on LinkedIn are in work mode.
So, relate what you’re writing about to the context of business and/or the workplace.
Include business-related terms in your content – eg. “work”, “business”, “startup”, “employees”, “clients”, etc.
28. Lara Acosta: Content Creation
How I learned to write engaging LinkedIn posts:
Collect proven posts from others
Rewrite these posts, plugging in your own unique insights
Emulate effective hooks, sentence/post lengths, formatting, and CTAs
29. Sarah Hart: Engagement
Tall images get 15% higher clickthroughs than square ones.
30. Jay Clouse: Audience Growth
It’s never been easier to have a huge following... and for that to mean absolutely nothing.
A small, engaged following beats a large, unengaged following.
Focus on building relationships and trust (rather than attention).
31. Katelyn Bourgoin: Post Structure
I think of a great social post like a chocolate-covered almond.
The body of your post is the nutritious part, the almond. The hook and pay-off are where the chocolate is.
This is what tempts people to read and leaves them feeling satisfied at the end.
32. Chris Do: Content Angles
Anyone can tell you ‘how to.’ It’s much harder to say ‘how I’ ← that requires actual experience doing it.
“How to” content TELLS people what to do. Problem is...
Unless you’re a renowned expert, why should they listen?
“How I” content SHOWS people how you do it, which helps boost your authority at the same time.
33. Justin Welsh: Relationships
How to build 'value-drive' relationships (via the DMs):
Tell the person how a specific piece of their content impacted you, and why you enjoyed it.
Give them a ‘soft out,’ i.e. "No need to reply, just wanted to share how it impacted me.”
34. Tara Hewson: Personal Branding
Write a list of words and phrases you say often, and then start weaving them into your content.
There’s a sea of generic content.
To stand out, turn up the volume on your unique voice.
35. Dickie Bush: Writing
Unsure what to write about?
Write about these 2 things:
Things you know now that you wished you’d known 2 years ago.
Things you’re exploring that you want to better understand.
36. Nick Broekema: Content Analysis
“If your older posts make you cringe, you’re doing great.”
It’s a sign you’re improving.
Revisit your old content to:
Keep your messaging consistent
Assess what did and didn’t work
Uncover elements to repurpose
37. Olema Bomko: Profile Hygiene
Do these 4 things every month to keep your profile hygiene on point:
Delete connection requests
Unfollow people
Check your analytics
Request & leave recommendations
38. Sam Browne: Content Ideation
“A good post is one idea.”
e.g. This carousel is a list of tips.
It’s not a list of tips AND a breakdown of common mistakes.
Nor is it a list of tips AND recent algorithm updates.
That would be confusing.
One post = One idea.
39. Taylin John Simmonds: Building Authority
Taylin’s Authority Content Framework:
“I [achieved desired outcome] in [time frame].
Steal my [system, blueprint, guide, etc...] to do the same:”
40. Dina Town: Content Strategy
In 2024, Dina grew her following by 12%, and 3X’ed her income.
Here are 5 things she started doing with her content:
Building in public
Sharing the roadblocks she faced
Focusing on a single client problem
Breaking down client results
Selling in 30% of posts
41. Jay Clouse: Relationship Building
“The difference between big outcomes and small outcomes usually comes down to relationships.”
So engage in the comments. Send more DMs.
And figure out how you can be useful to others without expecting anything in return.
42. Justin Welsh: Growth Tactic
How to be a “Trend Translator:”
(A neglected LinkedIn growth tactic)
Set up Google Alerts for key topics in your industry
Distill key events and what they mean for your audience
"Breaking News + So What? + Now What?"
43. Katelyn Bourgoin: Faces
Ads and content that feature faces are 11X more likely to get noticed.
“Humans are wired to pay attention to faces because we’re a herding species that constantly scans our environment.”
A subject’s gaze can guide attention to a specific focal point (eg. a headline or product).
Use the same headshot across socials so you’re immediately recognisable.
44. Ad (George Mack) Professor: Desirable Outcomes
Sell the outcome.
“You're not selling a flight. You're selling visiting a loved one.”
What key desirable outcome does your audience want? Lead with that.
45. Neal O’Grady: Familiar Interfaces
Great ads hold many scroll-stopping tactics that creators can use.
Check these out:
The tactic? A familiar interface.
Featuring common interfaces in unexpected ways grabs attention because it’s peculiar, familiar, and funny.
46. Phill Agnew: Social Proof
“People follow the crowd...
When choosing a movie to watch, we tend to pick the box office hit.
It’s a well-known psychological bias called 'social proof.
Social proof helps us quickly decide whether something is worth our time, attention, or money.
Share positive customer reviews, case studies, and results in hooks and images.
Post about your business (or creator) milestones.
47. Jasmin Alic: Quotes
"Don't state. Quote. Instead of ‘saying’ something, ‘quote’ it.”
“Quotes make statements ‘relatable.’
It’s as if someone already said it. They make the reader trust the words they ‘hear.’”
Turn common audience pain points, questions, or false beliefs into quotes.
Then use them as hooks.