There are 100s of LinkedIn tips on the internet, which means things can get pretty confusing.

We've collected 42 of the best LinkedIn tips from top creators to help you navigate the journey.

1. Sam Browne: One Offer

Promote one offer per post. It doesn’t matter whether it’s for a product, newsletter, event, or otherwise.

To ensure more people take action, make ONE ask.

2. Lara Acosta: More Engagement

Want more engagement on LinkedIn?

Try Lara’s 3-step framework:

1. Pull from your origin story, often

2. Share your personality

3. Polarise with your opinions

3. Jasmin Alić: Your Promise

Before you post, ask yourself: “What is the ONE thing I want my reader to learn from this post?”

Then, address that in your hook.

This is the promise you make to your reader. It helps scrollers quickly decide whether it’s for them.

4. Richard Moore: Resurrect Flops

Don’t just repurpose your winners; resurrect posts that “crashed and burned”

1. Take a post that flopped, but that is based on a valuable idea

2. Improve the hook

3. Consider improving the layout, wording, and/or ending

4. Then, post

5. Courtney Johnson: The Curse of Knowledge

What’s obvious to you is mind-blowing to someone else.

If you find it valuable, so will other people. Share what you know.

6. Tasleem Ahmad Fateh: Offer Check

Want more clients on LinkedIn?

Try Tasleem’s 3 second rule:

DM 3 people asking, “Can you tell what my offer is within 3 seconds of looking at my profile?”

• 3 Yeses is good

• <3 Yeses means it’s unclear

7. Eddie Shleyner: Repurpose Articles

How Eddie acquired his first few thousand followers:

1. Stopped posting links to his articles

2. Rewrote said articles for LinkedIn

3. Stayed consistent

8. Jasmin Alić: Content Clarity

For every post you write, ask yourself:



1. Is this easy to understand?

2. What’s the goal of this post?

3. Can your reader apply this now?

Try to score 3/3 with every post → you'll win

9. Richard van der Blom: Relevant Reach

"In April I only have around 28% of the reach I had last October!"





(But both his engagement and inbound lead rates have increased by ~25%).





Going forward, expect less overall reach, but more 'relevant' reach.





Remember, reach is a vanity metric.



Conversions are what count.

10. Austin Belcak: Audience Growth

What Austin DIDN’T do to gain his first 100K followers:



• Proofread posts 6x

• Post at specific times of day

• Read about the LinkedIn algorithm

• Spend hours perfecting each post

Instead, he kept things simple and posted 5x a week without fail.

11. Charles Miller: Profile Optimisation

Your LinkedIn profile isn’t about you.



Truth is, people don’t care about you.

They care about what you can do for THEM.



Start with your target audience in mind.

Speak to their problems and desires. Eg, rather than make your 'about' section a life story, share a case study.

12. Izzy Prior: Content Consumption

You've gotta curate your feed and tell the algorithm what you want.

Otherwise it’ll serve you content you have no interest in.

To curate your feed:

1. Remove connections and unfollow people who don’t match your vibe

2. Only engage with content you actually enjoy

3. Message your favourite creators

13. Kieran Drew: Content Creation

If you're not writing about what you learn, you're missing out.





Doing so helps you:

• Gain a deeper understanding

• Build a likeminded audience

• Generate more useful ideas

Distill and share what you learn.

14. Luke Matthews: Comment Strategy

Expand on your posts with a relevant comment. This boosts reach and connection with your audience.

• Foster conversation with a question

• Drive people to your other socials, lead magnet, or newsletter

• Tell a short, relevant story

• Share a joke or meme

15. Dakota Robertson: Writing Framework

Boost your content’s value with ‘The What, Why, How Framework.’



This simplifies your writing and makes it more engaging for the viewer.

1. Explain WHAT you’re talking about

2. State WHY people should care

3. Show them HOW to take action

16. Matt Gray: Audience Growth

Aim to increase your visitor-to-follower ratio (V:F).

(If 2 out of every 100 profile visitors follow you, then you have a 2% V:F)

To increase your V:F ratio:

1. Update your tagline, cover photo, and featured section.

2. Add a CTA button to your profile to promote the most important next step.

17. Dan Koe: Content Creation

Before you post, read over what you’ve written from the perspective of the reader.



• Where might they object?

• Misunderstand you?

• Get bored?

Use these insights to refine your content, then post.

18. Lara Acosta: Content Consumption

Turn your doomscrolling into “Conscious Consumption.”



Analyse viral content, content you enjoy, and content with interesting comments.
Identify patterns.
Understand the hooks, formatting, topics, and templates creators use.

Apply these principles to your content.

19. Justin Welsh: Getting Started

When starting out, don’t try to juggle multiple social media channels.

Choose one channel that:



1. Plays to your personal strengths

2. Aligns with your business goals

3. Is where your target audience hangs out

It's better to excel in one place than to be mediocre everywhere.

20. Katelyn Bourgoin: Target Audience

Don’t know who your audience is?



You don’t need to figure it all out before you start posting.



• Start with a hypothesis

• Start creating content

• Get feedback and adjust as you go

I NEVER would have gotten to where I am now if I hadn’t just started posting.

21. Dickie Bush: Content Clarity

Never write something for everyone.

Be specific with:

1. The examples you give

2. The problems you solve

3. The benefits you unlock

4. The emotions you drive

5. The actions you inspire

Pinpoint your one ideal reader.

22. Nick Broekema: The Target Market

Don’t be original. Be repetitive.

< 10% of your network sees your posts.
< 3% are ready to buy.

Think of your content like a TV ad campaign. To stay top-of-mind.

Repeat until you feel numb.

23. Jeff Su: Profile Optimisation

Capture free traffic with a website link at the top of your profile.

Link to your:

• YouTube channel

• Linktree page

• Product page

• Newsletter

• Calendly

• Portfolio

24. Matt Gray: Content Tactics

3 universal principles to great content:

1. Scroll-stopping hooks

2. Value-packed posts

3. Engagement from other creators”

25. Jessie van Breugel: Content Ideation

5 proven ways “to never run out of content ideas (and get more leads)”:

1. Collect questions, stories, and insights from clients

2. Mine your photo album for story-starters

3. Save great content from others for inspiration

4. Expand on challenges, experiences, and roles from your CV

5. Refresh and repost old content

26. Jasmin Alić: Enhancing Engagement

3 data-backed ways to boost post engagement:

1. Asking a question in the P.S. (led to a 25% more comments)

2. Reminding people to “repost” (led to 220% more reposts)

3. Sharing a personal opinion (led to a 44% lift in overall engagements)

27. Tim Denning: Tone of Voice

Align your content to “the LinkedIn voice.”



Unlike other platforms, people on LinkedIn are in work mode.

So, relate what you’re writing about to the context of business and/or the workplace.





Include business-related terms in your content – eg. “work”, “business”, “startup”, “employees”, “clients”, etc.

28. Lara Acosta: Content Creation

How I learned to write engaging LinkedIn posts:

• Collect proven posts from others

• Rewrite these posts, plugging in your own unique insights

• Emulate effective hooks, sentence/post lengths, formatting, and CTAs

29. Sarah Hart: Engagement

Tall images get 15% higher clickthroughs than square ones.

30. Jay Clouse: Audience Growth

It’s never been easier to have a huge following...



and for that to mean absolutely nothing.

A small, engaged following beats a large, unengaged following.

Focus on building relationships and trust (rather than attention).

31. Katelyn Bourgoin: Post Structure

I think of a great social post like a chocolate-covered almond.

The body of your post is the nutritious part, the almond. The hook and pay-off are where the chocolate is.

This is what tempts people to read and leaves them feeling satisfied at the end.

32. Chris Do: Content Angles

Anyone can tell you ‘how to.’ It’s much harder to say ‘how I’ ← that requires actual experience doing it.

“How to” content TELLS people what to do. Problem is...

Unless you’re a renowned expert, why should they listen?

“How I” content SHOWS people how you do it, which helps boost your authority at the same time.

33. Justin Welsh: Relationships

How to build 'value-drive' relationships (via the DMs):

1. Tell the person how a specific piece of their content impacted you, and why you enjoyed it.

2. Give them a ‘soft out,’ i.e. "No need to reply, just wanted to share how it impacted me.”

34. Tara Hewson: Personal Branding

Write a list of words and phrases you say often, and then start weaving them into your content.

There’s a sea of generic content.

To stand out, turn up the volume on your unique voice.

35. Dickie Bush: Writing

Unsure what to write about?





Write about these 2 things:



1. Things you know now that you wished you’d known 2 years ago.

2. Things you’re exploring that you want to better understand.

36. Nick Broekema: Content Analysis

“If your older posts make you cringe, you’re doing great.”

It’s a sign you’re improving.

Revisit your old content to:

• Keep your messaging consistent

• Assess what did and didn’t work

• Uncover elements to repurpose

37. Olema Bomko: Profile Hygiene

Do these 4 things every month to keep your profile hygiene on point:

1. Delete connection requests

2. Unfollow people

3. Check your analytics

4. Request & leave recommendations

38. Sam Browne: Content Ideation

“A good post is one idea.”

e.g. This carousel is a list of tips.

It’s not a list of tips AND a breakdown of common mistakes.

Nor is it a list of tips AND recent algorithm updates.

That would be confusing.



One post = One idea.

39. Taylin John Simmonds: Building Authority

Taylin’s Authority Content Framework:

“I [achieved desired outcome] in [time frame].

Steal my [system, blueprint, guide, etc...] to do the same:”

40. Dina Town: Content Strategy

In 2024, Dina grew her following by 12%, and 3X’ed her income.





Here are 5 things she started doing with her content:

1. Building in public

2. Sharing the roadblocks she faced

3. Focusing on a single client problem

4. Breaking down client results

5. Selling in 30% of posts

41. Jay Clouse: Relationship Building

“The difference between big outcomes and small outcomes usually comes down to relationships.”

So engage in the comments.



Send more DMs.

And figure out how you can be useful to others without expecting anything in return.

42. Justin Welsh: Growth Tactic

How to be a “Trend Translator:”

(A neglected LinkedIn growth tactic)

1. Set up Google Alerts for key topics in your industry

2. Distill key events and what they mean for your audience

"Breaking News + So What? + Now What?"