126 LinkedIn Hook Templates (With Real Examples)
126 LinkedIn Hook Templates (With Real Examples)
126 LinkedIn Hook Templates (With Real Examples)
The "hook" can make or break your LinkedIn post's success.
We've collected 126 of the best LinkedIn hook templates:
Study them. Use them. Watch the results.
All hooks shared in this blog were discovered and collected using Kleo, the free Chrome extension.
14 LinkedIn carousel hook templates
1. Lara Acosta: A Unique Process
“How I” implies a unique process that stirs intrigue
Reframes how to think about a Linkedin profile
Impressive results lend credibility
Here's the hook template:
How I turned my [owned asset] into a [valuable asset]
[impressive results]
2. John Harrison: Challenging Assumptions
Appeals to the reader's ambition for domain greatness
Contrarian statements challenge common beliefs and evoke curiosity
Here's the hook template:
Why great [professionals] must be [counterintuitive quality]
3. Sara Stella Lattanzio: Unconventional Strategy
Captures attention with unexpected contrast
Pulls the reader in with a strong promise (this will “change the way you think about...”)
Here's the hook template:
How to use [unconventional tool/strategy] in your [professional context]
(X examples that will change the way you think about [tool/strategy])
4. Jasmin Alić: Educational Asset
Promises educational value in an appealing timeframe
Clearly and concisely tells the reader what they can expect
Here's the hook template:
[Short timeframe] [Skill] Course
5. Colby Kultgen: One Thing’s For Sure…
Uses profanity as a pattern interrupt: a departure from the mainly polite LinkedIn feed
Taps into the reader's innate desire for future certainty
Here's the hook template:
X [things] you won’t [emotion/action] about in [time frame]
6. Matt Barker: Inside Information
Controversy (e.g. “stealing”) gets attention
“8 simple steps” suggest a clear, achievable roadmap to success
'Secrets' hold the promise of insider knowledge
Here's the hook template:
How to [achieve desirable outcome] in X simple steps
(this is a secret)
7. Chris Do: Do X to Achieve Y
Hook implies empowerment and permission for the reader
Taps into a specific issue that has broad appeal
Here's the hook template:
X ways to [action][situation/challenge]
8. Sahil Bloom: Uncommon Experience
Borrows credibility from successful individuals
Uncommon experience implies insider insights
“Everyone needs to hear” suggests broad appeal
Here's the hook template:
I spent [time period] with [group of notable individuals] in [interesting location]
X [content types] (that every [target audience] needs to hear):
9. Tim Hanson: Intriguing Principle
Short, intriguing principle piques curiosity
Credibility booster enhances perceived value
Here's the hook template:
[Intriguing statement or principle]
How to [achieve desirable outcome]
([credibility booster])
10. Chase Dimond: An Unconventional Lesson
Specific numbers provide clarity and set clear expectations
Challenges conventional learning methods, which piques curiosity
Here's the hook template:
X [curiosity-inducing word][desirable outcome or skill] [content type]
That’ll [help you achieve superior result to conventional alternative]
11. Alex Cattoni: You Need To Know This
“You need to know” implies a sense of urgency and importance
Mentions 2 specific target audiences
Here's the hook template:
X types of [business assets] you need to know how to [action]
As a [Target Audience]
12. Luke Matthews: How To Do X and Achieve Y
“Active users” increases perceived value of promise
Low time commitment makes outcome seem more achievable
Here's the hook template:
How to [achieve specific goal]
in [low time frame] per [day/week/month]
13. Filipa Canelas: New vs Old
Leverages the contrast principle: highlighting differences and comparisons draws attention
“Old LinkedIn” evokes a sense of nostalgia for long-time users
Here's the hook template:
New [platform/tool/version] vs. Old [platform/tool/version]
(+ [Content type/functionality])
14. Josue Valles: Studying The Classics
“Classic” suggests ads contain timeless lessons and insights
Image of iconic figure evokes a sense of brand recognition and trust
Here's the hook template:
X classic [Brand][assets/achievements/products]
Every [Target Audience] should study
14 LinkedIn story hook templates
1. Justin Welsh: The Escape
Here's the hook template:
I left [common challenging situation] [time period] ago.
My winning strategy is [counterintuitive approach].
2. Nicolas Cole: 7 Lessons To Success
Here's the hook template:
When I finished [previous position], I [found myself in an uncomfortable situation].
X years/months later, I [find myself in a better situation].
Here are X key [content type] I've learned along the way to [achieving desirable outcome]: …
3. Brianna Doe: The (Nearly) Dream Job
Here's the hook template:
I thought I'd found the perfect [position/project]. But then I [reached specific turning point].
In just [short time frame], I faced [list of negative experiences or challenges].
Shortly after, …
4. Lara Acosta: The Unconventional Hire
Here's the hook template:
[Time period] ago, I [took an unconventional action].
I didn't [conduct expected action 1] nor did I [conduct expected action 2].
Now, [person or scenario has reached desirable outcome].
5. Pierre Herubel: From Struggle To Success
Here's the hook template:
Today, [Company/Product] is valued at [impressive figure] and [impressive metric].
But it was tough for [Founder's Name] when they started in [Year]: …
6. Nick Broekema: Something Was Off
Here's the hook template:
I never [had conventional experience]. But it seemed like I did.
I began [venture or project] at [age]. [Give content on situation]. I didn't know where I was going. But somehow I [achieved outcome].
7. Sahil Bloom: The Life-Changing Lesson
Here's the hook template:
[Time period] ago, I had a chat with [Known Figure].
One mind-blowing thing I took away:
[Their name] has [achieved specific desirable outcome]. We spoke about what it takes to [achieve said outcome while minimising associated downside]:
[Their name]'s reply: …
8. Eddie Shleyner: Best Laid Plans
Here's the hook template:
The time I [experienced a notable event or situation]:
“[Your name],” said [person]. “[Question inquiring about event/situation]?”
“[Vulnerable/surprising response],” I said.
9. Ryan Holiday: Job (Not) Done
Here's the hook template:
Last week I [engaged in a specific activity or situation].
But [unexpected outcome or obstacle].
10. Grace Beverley: Tumultuous Tale
Here's the hook template:
[Individual/Company] was [give brief context] with [describe idea or endeavour].
X years later, they’ve [achieved big goal or milestone].
But their journey was anything but straightforward.
11. Tim Ferriss: Anything But Straightforward
Here's the hook template:
[Product/service/endeavour] was [initially faced specific obstacle].
[Share anecdote/more context that intensifies the challenge faced].
12. Beatrice Vladut: More in Store
Here's the hook template:
In [year], I [achieved goal or encountered significant life event].
([Statement that teases a realisation or perception change])
13. Richard Moore: Contrarian Approach
Here's the hook template:
[Provocative/contrarian approach or concept]:
[Surprising example that illustrates point].
14. Jennifer Welsh: Transformative Insight
Here's the hook template:
It took me [long time period] to realise [share realisation/concept].
[Transformative insight].
14 LinkedIn viral hook templates
1. Dickie Bush: The Addiction
Here's the hook template:
I used to have an unhealthy obsession with:
[Simple, relatable habit].
It would [negatively impact][aspect of life/work], until I discovered: …
2. Lara Acosta: Hack to the Top
Here's the hook template:
How I [took an unconventional path to achieve desirable outcome]:
(This [actionable insight/tip] [unlocked result/transformation]).
3. Tasleem Ahmad Fateh: Never Again
Here's the hook template:
I'm done with [traditional or commonly accepted practice].
Every time I [engage in this practice], [describe the negative outcome or
reaction].
4. Charles Miller: It’s Not About X, It’s About Y
Here's the hook template:
[Common belief or practice] isn't about [traditional focus/parameters].
It's about [deeper purpose or impact].
5. Leila Hormozi: I Just Knew
Here's the hook template:
I knew [dramatic negative outcome would occur]
the moment [trigger event].
6. Taylin John Simmonds: Hard-Won Lessons
Here's the hook template:
It took [significant time/effort/resource investment] to learn these X lessons: …
7. Chase Dimond: How To (Really) Do It
Here's the hook template:
All [industry pros] know about [popular tool or concept], but only [small percentage] really know how to use it.
Here are X [strategies/tips] to help you [achieve desirable outcome]: …
8. Dr. Christian Poensgen: A Superior Method
Here's the hook template:
[Common belief or practice] [negative consequence].
Here’s the [notable method] [famous individuals or groups] use
instead:
9. Kieran Flanagan: My Takeaways
Here's the hook template:
I had a great time working for [Company/Organization].
Here are X [insights/lessons/learnings] I’ve picked up along the way:
10. Codie A. Sanchez: Impactful Advice
Here's the hook template:
[Unusual habit/action] solves [high percentage of major problem].
X more [simple/quick/easy] [habits/actions] to [improve/change a specific situation]:
11. Nicolas Cole: Simple Steps
Here's the hook template:
X [easy/simple/quick] steps to [achieve impressive result] in [short time frame]—even if you [face common obstacle]:
For context:
I took [long time period] to [achieve similar result] for the first time.
12. Amanda Natividad: Industry Issues
Here's the hook template:
X huge issues we're dealing with in [industry/profession] today:
[Specific problem] → [Striking statistic or fact].
13. Jess Cook: Enlightening Enquiry
Here's the hook template:
If you can answer these X questions, you have a [desirable outcome/asset].
1. [First question]? ([Explanation/qualifier])
14. Matt Barker: Time-Saving Process
Here's the hook template:
To save [time frame] learning [skill] here’s my X-step [process/method] (I've [reached goal/impressive metric] using this):
7 LinkedIn creative hook templates
1. Jay Acunzo: X is a Euphemism for Y
Here's the hook template:
"[Common statement or belief]" is usually code for "[Cynical or humorous reality]."
2. Dan Koe: Choose or be Chosen
Here's the hook template:
If you don’t [take specific action], don’t expect [desirable outcome].
If you don’t [take specific action], don’t expect [desirable outcome].
If you don’t [take specific action], don’t expect [desirable outcome].
3. Alex Cattoni: You Need to Read This (Today)
Here's the hook template:
Here's WHY you haven't [achieved a desired goal] yet (and [X steps] you can take today to get started): …
4. C J Haughey: Advice from the Sidelines
Here's the hook template:
No one knows [field or skill] better than [unexpected group].
I have [time period or impressive results] in/from this game.
Here's who really knows [field or skill] best: …
5. Zach Wilson: Life Learnings
Here's the hook template:
I turn [your ideal age] + [difference between your ideal and actual ages] today.
As I [express a humorous sentiment about age], here are [age formula from above] [things/lessons/tips] I’ve picked up along the way to [achieving desirable outcome]: …
6. Rory Flynn: Demystifying Terms
Here's the hook template:
What the hell is [complex term or concept]?
Don’t worry, you’re not alone.
[Topic or subject] can be confusing.
7. Sara Stella Lattanzio: So Much For Semantics
Here's the hook template:
"[Concept A], [Concept B], or [Concept C]?
Many people think they're [common misconception].
So what's the difference?
7 LinkedIn image hook templates
1. Codie Sanchez: The Gut Punch
Here's the hook template:
After chatting with [Person’s Name], I can’t get this idea out of my head...
“[Counter-intuitive idea].”
2. Justin Welsh: Choose Your Hard
Here's the hook template:
[Concept 1] is easy.
[Concept 2] is difficult.
[Concept 3] is near-impossible.
3. Matt Barker: All You Really Need
Here's the hook template:
Forget about [common belief].
Focus on [achievable goal] and [actionable advice].
4. Eric Partaker: Reality Check
Here's the hook template:
Dear [Target Audience],
Stop [common but incorrect action or saying].
[Contrasting reality].
All the best, [Specific group – e.g. Marketers]
5. Charles Miller: If You want X, Do Y
Here's the hook template:
If you want [desirable outcome A], [recommended action A].
If you want [desirable outcome B], [recommended action B].
If you want [desirable outcome C], [recommended action C].
[Saying/proverb that ties it all together].
6. Jade Bonacolta: It Depends on These Factors
Here's the hook template:
Where [you/your company/other owned asset] will be in [time period] depends on:
[Influencing factor 1]
[Influencing factor 2]
[Influencing factor 3]
[Influencing factor 4]
[Actionable advice].
7. Alex Hormozi: Y Comes Before Z
Here's the hook template:
You can [achieve desirable outcome] [with relatively little time investment/effort and sacrifice].
Here’s the problem:
Most [target audience/group] [fail to take necessary action].
7 LinkedIn funny hook templates
1. Liz Willits: The Nonconformist
Here's the hook template:
Them: [Common advice or belief]
Me: [Contradictory action or opinion]
2. Neal O’Grady: Humbled and Honoured
Here's the hook template:
Humbled to announce [unexpected or humorous achievement].
Shout out to [dramatic or exaggerated list of entities].
3. Benjamin Watkins: My Honest Answer
Here's the hook template:
People often ask me, “[Your Name], how do you [achieve modest or humorous goal]?”
Here’s what I always say:
“I [unexpected and whimsical routine].”
4. Matt Barker: Bizarre Backstory
Here's the hook template:
[Specific date]: [humorous or embarrassing event].
[Following date]: [significant life decision/career change/achievement].
Here's my origin story:
5. Mark A: Just As You Thought
Here's the hook template:
What happened when I [initiated new habit or change]?
[Unexpected or mundane result].
6. Grace Hall: Absurd Comparison
Here's the hook template:
“[Someone or competitor] can do this [for a lower price/in less time]!”
Yeah, and I can find [absurd comparison] - that doesn’t signify high quality,
[Name].
7. Katelyn Bourgoin: Ironic Realisation
Here's the hook template:
When you realise most ‘[category advisors]‘ are [description of unspoken privileges]...
You [humorous reaction].
7 LinkedIn success hook templates
1. Shoaib Ahmed: Meaningful Achievement
Here's the hook template:
I reached [milestone/achievement][short time ago].
When I reached [prior milestone/achievement] I wasn’t bothered.
But it’s different this time. Because [reason related to increased effort or change].
2. Nicolett Jaska: Proven Strategy
Here's the hook template:
I [achieved desirable outcome] in just [short time frame].
I also [additional related outcome].
Here’s my X-step strategy:
3. Timothy Armoo: Winning Insights
Here's the hook template:
At [age], I began [specific endeavour].
At [later age], I [achieved significant milestone] [unlocking this significant outcome].
Here are X [insights/lessons/habits] that helped make this happen:
4. Ben Francis: Surprising Success Story
Here's the hook template:
On starting [company/project], I had no grand aspirations.
I didn't overthink [specific detail], I just [took specific action]. And today, in [year/month], [company/project] has [achieved impressive milestone].
5. Codie A. Sanchez: Big News
Here's the hook template:
HUGE NEWS: [EXCITING ANNOUNCEMENT].
I just [significant achievement], [description of the achievement].
6. Ali Abdaal: Project Reveal
Here's the hook template:
Morning [friends/community], I’m thrilled to finally share this.
This is something I’ve worked on for [significant duration].
7. Harry Dry: Repurposed Triumph
Here's the hook template:
How [well-known entity] [achievement impressive feat] [by way of a surprising means].
Since [Event/trend], [prominent figure/entity] has [undergone notable transformation].
7 LinkedIn "mistake" hook templates
1. Timothy Armoo: Mistake You’re Probably Making
Here's the hook template:
If you’re a [specific audience], you’re likely making this mistake:
[Common mistake relevant to the audience].
2. Shoaib Ahmed: Mistakes That Cost Dearly
Here's the hook template:
I made X huge mistakes during my first X months/years of [endeavour].
(these cost me [specific quantified losses])
3. Annie-Mai Hodge: Mistake You Shouldn’t Ignore
Here's the hook template:
Most [specific group] don't talk about [sensitive or uncommon topic].
4. Sam Szuchan: Mistake You Don’t Want To Hear
Here's the hook template:
Here's the no. 1 mistake [specific group] make on/in [platform/context] (this may be hard to hear):
5. Nicolas Cole: Mistake You’ll Want To Avoid
Here's the hook template:
[Time period ago], I [made a significant life/career move] to [pursue new venture].
Big mistake.
[Give a specific reason why].
6. Daliana Liu: Mistakes That Are All Too Common
Here's the hook template:
X common mistakes in [specific activity/industry/field] in [current year]:
(and how you can avoid them):
7. Eddie Shleyner: Mistake That Will Backfire
Here's the hook template:
Is this common mistake destroying your [specific activity/habit]?
7 LinkedIn polarising hook templates
1. Dakota Robertson: You're Bad (But It’s Not Your Fault)
Here's the hook template:
Your [skill/trait] is lacking because [external factor] let you down.
Follow these X steps and to [unlock benefit]:
2. Yurii Veremchuk: Stop This! Seriously, Who Do You Think You Are?
Here's the hook template:
Never start your [action] with [common unnecessary or ineffective practice].
You’re not [individual or entity known for the practice]. Plus, [reason why the practice is unnecessary or ineffective].
3. Emma Cownley: You’re Not Fooling Anyone
Here's the hook template:
Are you being [provocative term] with your [topic/business asset]?
Just [following the basic/common approach] and hoping you’ll avoid [negative consequence]?
4. Tarana Kasana: Listen, You Need This…
Here's the hook template:
[Target audience]: You need [critical element].
And not just because [superficial reason].
5. Mark Ritson: It’s Becoming More Popular To…
Here's the hook template:
There’s a rising trend in/on [industry/medium/platform] to [conduct trending behaviour], [get a sub-par outcome] then [give/take misguided belief or action].
6. Alex Hormozi: That’s Not What’s Stopping You
Here's the hook template:
Most people know exactly [common knowledge or action].
The problem isn’t [common limiting belief].
7. Emma Stratton: Stop Doing That! It’s Self-Sabotage
Here's the hook template:
Stop [common misguided behaviour], [specific related actions], then [common follow-up action].
It’s [list negative outcomes].
7 LinkedIn question hook templates
1. Timothy Armoo: Need Good Thing (Without Bad Thing)?
Here's the hook template:
Need to [maintain desirable state OR achieve desirable outcome]?
X ways to [achieve said outcome] (without [obstacle or frustration]):
2. Ann Handley: Should We Do This…?
Here's the hook template:
Should [target audience] use [technology/approach] for [specific task]?
Part of it depends on [specific factor]. But this is even more crucial:
3. Courtney Johnson: Unsure How To X?
Here's the hook template:
Don’t know how to [accomplish task]?
I’ve lost count of how many people ask me, “[Your name], how do I [accomplish task]?”
4. John Harrison: Is This Common Problem Affecting You Too?
Here's the hook template:
The biggest problem with [profession or group] (is this you?)
The biggest problem is uncovered by [unexpected analysis or action].
5. Ehlimana Kurgas: Target Audience: “[Common Question]?”
Here's the hook template:
“[Common question target audience has]?”
[Answer question].
6. Liz Willits: Wanna Stir The Pot? Here’s How…
Here's the hook template:
Want to [evoke reaction/emotion] from [specific group]?
These X [phrases/sentences/ideas] should do it:
7. Andy Mewborn: Ever Notice How X Leads To Y?
Here's the hook template:
Ever notice how many times you [take specific action]...
and how often it [leads to frustrating outcome]?
7 LinkedIn pain point hook templates
1. Dickie Bush: Hitting The Proverbial Wall
Here's the hook template:
I struggled with [problem/challenge] for years.
So I spent [X amount of time/effort] exploring the [specific habits or routines] of [credible sources].
2. Audrey Chia: Sticking With It
Here's the hook template:
Struggling to [achieve desired outcome]?
(This [solution/tool/process] saves me [X amount of time/effort] each [time frame].)
3. Dan Martell: Overcoming Barriers To Success
Here's the hook template:
Hit a ceiling at [milestone]? Learn to [skill/action].
Stuck at [next milestone]? Master [advanced skill/action].
4. Leila Hormozi: The Real Crusher
Here's the hook template:
Lack of [important trait] [kills/stops] more [goals/professionals] than lack of [commonly sought resource] ever will.
5. Ethan Golding: It's Hard, But Needs Must
Here's the hook template:
Sometimes I struggle with [action/task].
But it’s crucial for [achieving desired outcome or goal].
6. Dan Koe: You Can’t Achieve X Without Y
Here's the hook template:
Your [work/task] isn’t effective because you don’t know how to make [aspect of your work produce desirable outcome].
7. Diandra Escobar: A Harsh Reality
Here's the hook template:
[Task/process] can take ages.
People spend [time duration] working on [single task/result]...
7 LinkedIn "desire" hook templates
1. Nicolas Cole: My Exact Method
Here's the hook template:
X steps to [achieve goal], [make a major life change], and [reach a significant milestone]
(here’s how I did it):
2. Hatice Kamran: If It Worked For Them, It Can Work For You
Here's the hook template:
These 3 [habits/routines/hacks] help me [reach desired outcome] routinely:
(and they’ve worked for all my clients)
3. Kieran Drew: My (Desirable) Transformation
Here's the hook template:
Over the past [timeframe], I’ve gone from [starting point] to a
[desirable goal state].
4. Rob Hoffman: I’ve Done The Hard Work So You Don’t Have To
Here's the hook template:
[Skill growth] took me [monetary cost] and [time investment] to master, I’ll teach you in [short time frame]:
5. Tasleem Ahmad Fateh: A Unique Way
Here's the hook template:
Want more [specific results] from [platform/tool/business vehicle]?
(Try using The [unexpected method or technique])
6. Tas Bober: A Realistic Timeframe
Here's the hook template:
My [industry-specific process] to [maximize or reach desired outcome]
(in [specific time frame] or less)
7. Justin Welsh: Accessible Alternatives
Here's the hook template:
4 [tips/paths/business models] to [unlock desirable outcome]:
(that don’t involve [unappealing requirement or major commitment])
7 LinkedIn "fear-based" hook templates
1. Dickie Bush: I Was Lost Until I Found…
Here's the hook template:
I spent years [struggling with X / doing Y ineffectively].
Then I discovered [key individual’s strategy/resource/insight] that transformed my
entire [specific process].
2. Jess Cook: I Used To Do X, But Now I Do Y
Here's the hook template:
I used to [do X in an old-fashioned way / rely on Y].
But now I [take a different approach], and it’s been a game changer.
3. Luke Matthews: Times Are Changing
Here's the hook template:
[Common trend/pattern] is fading fast.
Guess what?
It’s fading in [related areas] as well.
4. Alex Hormozi: Rock Bottom
Here's the hook template:
No [desirable item/outcome].
No [desirable item/outcome].
No [desirable item/outcome].
No [desirable item/outcome].
5. Krista Mollion: Here’s The Real Reason For Your Struggles
Here's the hook template:
If you're [facing difficulty], it's [reason for difficulty].
[Specific factors] might play a role, but ultimately, [expand on why reason for difficulty persists].
6. Beatrice Vladut: Most People Get This Wrong
Here's the hook template:
Most people don’t understand [key concept/strategy].
They completely miss the mark on [key principle].
You’re [overdoing one aspect] and [neglecting another aspect].
7. Tim Denning: It No Longer Works
Here's the hook template:
[What was once a key to success] no longer holds the same weight.
[Key reason why]. And [previous strategy/skill] is being overtaken by [a new development/technology].
7 LinkedIn "shocking" hook templates
1. Jasmin Alic: A Rude Awakening
Here's the hook template:
I once [took a standard action] for a [service/solution]. [Briefly describe unexpected reaction or result]. I felt [emotional reaction].
Here’s how it played out.
2. Reno Perry: An Unconventional Practice
Here's the hook template:
The [role/title] of [well-known person/company] used to [surprising or unconventional practice].
Highly unusual but [explain the purpose or effect of the practice].
3. Sara Dalsfelt: Shocking? Yes, But Effective
Here's the hook template:
My [colleague/peer/company] [took surprising action that led to specific outcome].
[Share where it started - give brief details on any significant events that led up to your surprising experience].
4. Amelia Sordell: Going Against The Grain
Here's the hook template:
I [took a controversial action].
[Briefly explain why in a way that sounds inflammatory].
5. Henneke Dulstermaat: Well, This Happened
Here's the hook template:
I [bold, unexpected statement related to a surprising personal experience].
It was [describe setting/event in brief, vivid detail].
6. Ash Rathod: I Did A Bad Thing
Here's the hook template:
I [did a deceitful or sneak thing].
I [briefly expand on initial statement].
But that’s not the worst bit. The worst bit was...
7. Dina Town: An Early Win
Here's the hook template:
I landed a [high-value opportunity] just [short time] after [starting in my field/role].
Here’s exactly what I did (X steps), opposite to most [role/profession]:
7 LinkedIn "conflict" hook templates
1. Justin Welsh: A New Perspective
Here's the hook template:
Stop asking, "What if I [don’t do/fail at X]?"
Start asking, "What if I [take /succeed at specific action]?"
[Key takeaway].
2. Codie A Sanchez: I Don’t Want X. I Want Y
Here's the hook template:
I don’t want [common desirable outcome].
I want [skillset/attribute] so that I’m [alternative desirable outcome].
3. Morgan J Ingram: My Unique Method
Here's the hook template:
How I [achieve desirable outcome/hit milestone] every month.
(Without having to [rely on a time-consuming or ineffective method])
4. Dan Nelken: Adapt Your Approach
Here's the hook template:
Be [adjective] on the [inputs/ results/group].
And [contrasting adjective] on the [inputs/results/group].
5. Shulin Lee: Reflect On This…
Here's the hook template:
If [group/work] isn’t [serving your best interests],
Why are you [relevant thought-provoking question]? Let's be honest.
6. Dan Go: The Real Reason
Here's the hook template:
Overrated – [conventional or superficial approach].
Underrated – [approach that delivers deeper or long-term value].
7. Trevor Nielsen: Stop That. Do More Of This…
Here's the hook template:
Stop [approach A], start [approach B].
My last [relevant example] led to [specific positive result].
The "hook" can make or break your LinkedIn post's success.
We've collected 126 of the best LinkedIn hook templates:
Study them. Use them. Watch the results.
All hooks shared in this blog were discovered and collected using Kleo, the free Chrome extension.
14 LinkedIn carousel hook templates
1. Lara Acosta: A Unique Process
“How I” implies a unique process that stirs intrigue
Reframes how to think about a Linkedin profile
Impressive results lend credibility
Here's the hook template:
How I turned my [owned asset] into a [valuable asset]
[impressive results]
2. John Harrison: Challenging Assumptions
Appeals to the reader's ambition for domain greatness
Contrarian statements challenge common beliefs and evoke curiosity
Here's the hook template:
Why great [professionals] must be [counterintuitive quality]
3. Sara Stella Lattanzio: Unconventional Strategy
Captures attention with unexpected contrast
Pulls the reader in with a strong promise (this will “change the way you think about...”)
Here's the hook template:
How to use [unconventional tool/strategy] in your [professional context]
(X examples that will change the way you think about [tool/strategy])
4. Jasmin Alić: Educational Asset
Promises educational value in an appealing timeframe
Clearly and concisely tells the reader what they can expect
Here's the hook template:
[Short timeframe] [Skill] Course
5. Colby Kultgen: One Thing’s For Sure…
Uses profanity as a pattern interrupt: a departure from the mainly polite LinkedIn feed
Taps into the reader's innate desire for future certainty
Here's the hook template:
X [things] you won’t [emotion/action] about in [time frame]
6. Matt Barker: Inside Information
Controversy (e.g. “stealing”) gets attention
“8 simple steps” suggest a clear, achievable roadmap to success
'Secrets' hold the promise of insider knowledge
Here's the hook template:
How to [achieve desirable outcome] in X simple steps
(this is a secret)
7. Chris Do: Do X to Achieve Y
Hook implies empowerment and permission for the reader
Taps into a specific issue that has broad appeal
Here's the hook template:
X ways to [action][situation/challenge]
8. Sahil Bloom: Uncommon Experience
Borrows credibility from successful individuals
Uncommon experience implies insider insights
“Everyone needs to hear” suggests broad appeal
Here's the hook template:
I spent [time period] with [group of notable individuals] in [interesting location]
X [content types] (that every [target audience] needs to hear):
9. Tim Hanson: Intriguing Principle
Short, intriguing principle piques curiosity
Credibility booster enhances perceived value
Here's the hook template:
[Intriguing statement or principle]
How to [achieve desirable outcome]
([credibility booster])
10. Chase Dimond: An Unconventional Lesson
Specific numbers provide clarity and set clear expectations
Challenges conventional learning methods, which piques curiosity
Here's the hook template:
X [curiosity-inducing word][desirable outcome or skill] [content type]
That’ll [help you achieve superior result to conventional alternative]
11. Alex Cattoni: You Need To Know This
“You need to know” implies a sense of urgency and importance
Mentions 2 specific target audiences
Here's the hook template:
X types of [business assets] you need to know how to [action]
As a [Target Audience]
12. Luke Matthews: How To Do X and Achieve Y
“Active users” increases perceived value of promise
Low time commitment makes outcome seem more achievable
Here's the hook template:
How to [achieve specific goal]
in [low time frame] per [day/week/month]
13. Filipa Canelas: New vs Old
Leverages the contrast principle: highlighting differences and comparisons draws attention
“Old LinkedIn” evokes a sense of nostalgia for long-time users
Here's the hook template:
New [platform/tool/version] vs. Old [platform/tool/version]
(+ [Content type/functionality])
14. Josue Valles: Studying The Classics
“Classic” suggests ads contain timeless lessons and insights
Image of iconic figure evokes a sense of brand recognition and trust
Here's the hook template:
X classic [Brand][assets/achievements/products]
Every [Target Audience] should study
14 LinkedIn story hook templates
1. Justin Welsh: The Escape
Here's the hook template:
I left [common challenging situation] [time period] ago.
My winning strategy is [counterintuitive approach].
2. Nicolas Cole: 7 Lessons To Success
Here's the hook template:
When I finished [previous position], I [found myself in an uncomfortable situation].
X years/months later, I [find myself in a better situation].
Here are X key [content type] I've learned along the way to [achieving desirable outcome]: …
3. Brianna Doe: The (Nearly) Dream Job
Here's the hook template:
I thought I'd found the perfect [position/project]. But then I [reached specific turning point].
In just [short time frame], I faced [list of negative experiences or challenges].
Shortly after, …
4. Lara Acosta: The Unconventional Hire
Here's the hook template:
[Time period] ago, I [took an unconventional action].
I didn't [conduct expected action 1] nor did I [conduct expected action 2].
Now, [person or scenario has reached desirable outcome].
5. Pierre Herubel: From Struggle To Success
Here's the hook template:
Today, [Company/Product] is valued at [impressive figure] and [impressive metric].
But it was tough for [Founder's Name] when they started in [Year]: …
6. Nick Broekema: Something Was Off
Here's the hook template:
I never [had conventional experience]. But it seemed like I did.
I began [venture or project] at [age]. [Give content on situation]. I didn't know where I was going. But somehow I [achieved outcome].
7. Sahil Bloom: The Life-Changing Lesson
Here's the hook template:
[Time period] ago, I had a chat with [Known Figure].
One mind-blowing thing I took away:
[Their name] has [achieved specific desirable outcome]. We spoke about what it takes to [achieve said outcome while minimising associated downside]:
[Their name]'s reply: …
8. Eddie Shleyner: Best Laid Plans
Here's the hook template:
The time I [experienced a notable event or situation]:
“[Your name],” said [person]. “[Question inquiring about event/situation]?”
“[Vulnerable/surprising response],” I said.
9. Ryan Holiday: Job (Not) Done
Here's the hook template:
Last week I [engaged in a specific activity or situation].
But [unexpected outcome or obstacle].
10. Grace Beverley: Tumultuous Tale
Here's the hook template:
[Individual/Company] was [give brief context] with [describe idea or endeavour].
X years later, they’ve [achieved big goal or milestone].
But their journey was anything but straightforward.
11. Tim Ferriss: Anything But Straightforward
Here's the hook template:
[Product/service/endeavour] was [initially faced specific obstacle].
[Share anecdote/more context that intensifies the challenge faced].
12. Beatrice Vladut: More in Store
Here's the hook template:
In [year], I [achieved goal or encountered significant life event].
([Statement that teases a realisation or perception change])
13. Richard Moore: Contrarian Approach
Here's the hook template:
[Provocative/contrarian approach or concept]:
[Surprising example that illustrates point].
14. Jennifer Welsh: Transformative Insight
Here's the hook template:
It took me [long time period] to realise [share realisation/concept].
[Transformative insight].
14 LinkedIn viral hook templates
1. Dickie Bush: The Addiction
Here's the hook template:
I used to have an unhealthy obsession with:
[Simple, relatable habit].
It would [negatively impact][aspect of life/work], until I discovered: …
2. Lara Acosta: Hack to the Top
Here's the hook template:
How I [took an unconventional path to achieve desirable outcome]:
(This [actionable insight/tip] [unlocked result/transformation]).
3. Tasleem Ahmad Fateh: Never Again
Here's the hook template:
I'm done with [traditional or commonly accepted practice].
Every time I [engage in this practice], [describe the negative outcome or
reaction].
4. Charles Miller: It’s Not About X, It’s About Y
Here's the hook template:
[Common belief or practice] isn't about [traditional focus/parameters].
It's about [deeper purpose or impact].
5. Leila Hormozi: I Just Knew
Here's the hook template:
I knew [dramatic negative outcome would occur]
the moment [trigger event].
6. Taylin John Simmonds: Hard-Won Lessons
Here's the hook template:
It took [significant time/effort/resource investment] to learn these X lessons: …
7. Chase Dimond: How To (Really) Do It
Here's the hook template:
All [industry pros] know about [popular tool or concept], but only [small percentage] really know how to use it.
Here are X [strategies/tips] to help you [achieve desirable outcome]: …
8. Dr. Christian Poensgen: A Superior Method
Here's the hook template:
[Common belief or practice] [negative consequence].
Here’s the [notable method] [famous individuals or groups] use
instead:
9. Kieran Flanagan: My Takeaways
Here's the hook template:
I had a great time working for [Company/Organization].
Here are X [insights/lessons/learnings] I’ve picked up along the way:
10. Codie A. Sanchez: Impactful Advice
Here's the hook template:
[Unusual habit/action] solves [high percentage of major problem].
X more [simple/quick/easy] [habits/actions] to [improve/change a specific situation]:
11. Nicolas Cole: Simple Steps
Here's the hook template:
X [easy/simple/quick] steps to [achieve impressive result] in [short time frame]—even if you [face common obstacle]:
For context:
I took [long time period] to [achieve similar result] for the first time.
12. Amanda Natividad: Industry Issues
Here's the hook template:
X huge issues we're dealing with in [industry/profession] today:
[Specific problem] → [Striking statistic or fact].
13. Jess Cook: Enlightening Enquiry
Here's the hook template:
If you can answer these X questions, you have a [desirable outcome/asset].
1. [First question]? ([Explanation/qualifier])
14. Matt Barker: Time-Saving Process
Here's the hook template:
To save [time frame] learning [skill] here’s my X-step [process/method] (I've [reached goal/impressive metric] using this):
7 LinkedIn creative hook templates
1. Jay Acunzo: X is a Euphemism for Y
Here's the hook template:
"[Common statement or belief]" is usually code for "[Cynical or humorous reality]."
2. Dan Koe: Choose or be Chosen
Here's the hook template:
If you don’t [take specific action], don’t expect [desirable outcome].
If you don’t [take specific action], don’t expect [desirable outcome].
If you don’t [take specific action], don’t expect [desirable outcome].
3. Alex Cattoni: You Need to Read This (Today)
Here's the hook template:
Here's WHY you haven't [achieved a desired goal] yet (and [X steps] you can take today to get started): …
4. C J Haughey: Advice from the Sidelines
Here's the hook template:
No one knows [field or skill] better than [unexpected group].
I have [time period or impressive results] in/from this game.
Here's who really knows [field or skill] best: …
5. Zach Wilson: Life Learnings
Here's the hook template:
I turn [your ideal age] + [difference between your ideal and actual ages] today.
As I [express a humorous sentiment about age], here are [age formula from above] [things/lessons/tips] I’ve picked up along the way to [achieving desirable outcome]: …
6. Rory Flynn: Demystifying Terms
Here's the hook template:
What the hell is [complex term or concept]?
Don’t worry, you’re not alone.
[Topic or subject] can be confusing.
7. Sara Stella Lattanzio: So Much For Semantics
Here's the hook template:
"[Concept A], [Concept B], or [Concept C]?
Many people think they're [common misconception].
So what's the difference?
7 LinkedIn image hook templates
1. Codie Sanchez: The Gut Punch
Here's the hook template:
After chatting with [Person’s Name], I can’t get this idea out of my head...
“[Counter-intuitive idea].”
2. Justin Welsh: Choose Your Hard
Here's the hook template:
[Concept 1] is easy.
[Concept 2] is difficult.
[Concept 3] is near-impossible.
3. Matt Barker: All You Really Need
Here's the hook template:
Forget about [common belief].
Focus on [achievable goal] and [actionable advice].
4. Eric Partaker: Reality Check
Here's the hook template:
Dear [Target Audience],
Stop [common but incorrect action or saying].
[Contrasting reality].
All the best, [Specific group – e.g. Marketers]
5. Charles Miller: If You want X, Do Y
Here's the hook template:
If you want [desirable outcome A], [recommended action A].
If you want [desirable outcome B], [recommended action B].
If you want [desirable outcome C], [recommended action C].
[Saying/proverb that ties it all together].
6. Jade Bonacolta: It Depends on These Factors
Here's the hook template:
Where [you/your company/other owned asset] will be in [time period] depends on:
[Influencing factor 1]
[Influencing factor 2]
[Influencing factor 3]
[Influencing factor 4]
[Actionable advice].
7. Alex Hormozi: Y Comes Before Z
Here's the hook template:
You can [achieve desirable outcome] [with relatively little time investment/effort and sacrifice].
Here’s the problem:
Most [target audience/group] [fail to take necessary action].
7 LinkedIn funny hook templates
1. Liz Willits: The Nonconformist
Here's the hook template:
Them: [Common advice or belief]
Me: [Contradictory action or opinion]
2. Neal O’Grady: Humbled and Honoured
Here's the hook template:
Humbled to announce [unexpected or humorous achievement].
Shout out to [dramatic or exaggerated list of entities].
3. Benjamin Watkins: My Honest Answer
Here's the hook template:
People often ask me, “[Your Name], how do you [achieve modest or humorous goal]?”
Here’s what I always say:
“I [unexpected and whimsical routine].”
4. Matt Barker: Bizarre Backstory
Here's the hook template:
[Specific date]: [humorous or embarrassing event].
[Following date]: [significant life decision/career change/achievement].
Here's my origin story:
5. Mark A: Just As You Thought
Here's the hook template:
What happened when I [initiated new habit or change]?
[Unexpected or mundane result].
6. Grace Hall: Absurd Comparison
Here's the hook template:
“[Someone or competitor] can do this [for a lower price/in less time]!”
Yeah, and I can find [absurd comparison] - that doesn’t signify high quality,
[Name].
7. Katelyn Bourgoin: Ironic Realisation
Here's the hook template:
When you realise most ‘[category advisors]‘ are [description of unspoken privileges]...
You [humorous reaction].
7 LinkedIn success hook templates
1. Shoaib Ahmed: Meaningful Achievement
Here's the hook template:
I reached [milestone/achievement][short time ago].
When I reached [prior milestone/achievement] I wasn’t bothered.
But it’s different this time. Because [reason related to increased effort or change].
2. Nicolett Jaska: Proven Strategy
Here's the hook template:
I [achieved desirable outcome] in just [short time frame].
I also [additional related outcome].
Here’s my X-step strategy:
3. Timothy Armoo: Winning Insights
Here's the hook template:
At [age], I began [specific endeavour].
At [later age], I [achieved significant milestone] [unlocking this significant outcome].
Here are X [insights/lessons/habits] that helped make this happen:
4. Ben Francis: Surprising Success Story
Here's the hook template:
On starting [company/project], I had no grand aspirations.
I didn't overthink [specific detail], I just [took specific action]. And today, in [year/month], [company/project] has [achieved impressive milestone].
5. Codie A. Sanchez: Big News
Here's the hook template:
HUGE NEWS: [EXCITING ANNOUNCEMENT].
I just [significant achievement], [description of the achievement].
6. Ali Abdaal: Project Reveal
Here's the hook template:
Morning [friends/community], I’m thrilled to finally share this.
This is something I’ve worked on for [significant duration].
7. Harry Dry: Repurposed Triumph
Here's the hook template:
How [well-known entity] [achievement impressive feat] [by way of a surprising means].
Since [Event/trend], [prominent figure/entity] has [undergone notable transformation].
7 LinkedIn "mistake" hook templates
1. Timothy Armoo: Mistake You’re Probably Making
Here's the hook template:
If you’re a [specific audience], you’re likely making this mistake:
[Common mistake relevant to the audience].
2. Shoaib Ahmed: Mistakes That Cost Dearly
Here's the hook template:
I made X huge mistakes during my first X months/years of [endeavour].
(these cost me [specific quantified losses])
3. Annie-Mai Hodge: Mistake You Shouldn’t Ignore
Here's the hook template:
Most [specific group] don't talk about [sensitive or uncommon topic].
4. Sam Szuchan: Mistake You Don’t Want To Hear
Here's the hook template:
Here's the no. 1 mistake [specific group] make on/in [platform/context] (this may be hard to hear):
5. Nicolas Cole: Mistake You’ll Want To Avoid
Here's the hook template:
[Time period ago], I [made a significant life/career move] to [pursue new venture].
Big mistake.
[Give a specific reason why].
6. Daliana Liu: Mistakes That Are All Too Common
Here's the hook template:
X common mistakes in [specific activity/industry/field] in [current year]:
(and how you can avoid them):
7. Eddie Shleyner: Mistake That Will Backfire
Here's the hook template:
Is this common mistake destroying your [specific activity/habit]?
7 LinkedIn polarising hook templates
1. Dakota Robertson: You're Bad (But It’s Not Your Fault)
Here's the hook template:
Your [skill/trait] is lacking because [external factor] let you down.
Follow these X steps and to [unlock benefit]:
2. Yurii Veremchuk: Stop This! Seriously, Who Do You Think You Are?
Here's the hook template:
Never start your [action] with [common unnecessary or ineffective practice].
You’re not [individual or entity known for the practice]. Plus, [reason why the practice is unnecessary or ineffective].
3. Emma Cownley: You’re Not Fooling Anyone
Here's the hook template:
Are you being [provocative term] with your [topic/business asset]?
Just [following the basic/common approach] and hoping you’ll avoid [negative consequence]?
4. Tarana Kasana: Listen, You Need This…
Here's the hook template:
[Target audience]: You need [critical element].
And not just because [superficial reason].
5. Mark Ritson: It’s Becoming More Popular To…
Here's the hook template:
There’s a rising trend in/on [industry/medium/platform] to [conduct trending behaviour], [get a sub-par outcome] then [give/take misguided belief or action].
6. Alex Hormozi: That’s Not What’s Stopping You
Here's the hook template:
Most people know exactly [common knowledge or action].
The problem isn’t [common limiting belief].
7. Emma Stratton: Stop Doing That! It’s Self-Sabotage
Here's the hook template:
Stop [common misguided behaviour], [specific related actions], then [common follow-up action].
It’s [list negative outcomes].
7 LinkedIn question hook templates
1. Timothy Armoo: Need Good Thing (Without Bad Thing)?
Here's the hook template:
Need to [maintain desirable state OR achieve desirable outcome]?
X ways to [achieve said outcome] (without [obstacle or frustration]):
2. Ann Handley: Should We Do This…?
Here's the hook template:
Should [target audience] use [technology/approach] for [specific task]?
Part of it depends on [specific factor]. But this is even more crucial:
3. Courtney Johnson: Unsure How To X?
Here's the hook template:
Don’t know how to [accomplish task]?
I’ve lost count of how many people ask me, “[Your name], how do I [accomplish task]?”
4. John Harrison: Is This Common Problem Affecting You Too?
Here's the hook template:
The biggest problem with [profession or group] (is this you?)
The biggest problem is uncovered by [unexpected analysis or action].
5. Ehlimana Kurgas: Target Audience: “[Common Question]?”
Here's the hook template:
“[Common question target audience has]?”
[Answer question].
6. Liz Willits: Wanna Stir The Pot? Here’s How…
Here's the hook template:
Want to [evoke reaction/emotion] from [specific group]?
These X [phrases/sentences/ideas] should do it:
7. Andy Mewborn: Ever Notice How X Leads To Y?
Here's the hook template:
Ever notice how many times you [take specific action]...
and how often it [leads to frustrating outcome]?
7 LinkedIn pain point hook templates
1. Dickie Bush: Hitting The Proverbial Wall
Here's the hook template:
I struggled with [problem/challenge] for years.
So I spent [X amount of time/effort] exploring the [specific habits or routines] of [credible sources].
2. Audrey Chia: Sticking With It
Here's the hook template:
Struggling to [achieve desired outcome]?
(This [solution/tool/process] saves me [X amount of time/effort] each [time frame].)
3. Dan Martell: Overcoming Barriers To Success
Here's the hook template:
Hit a ceiling at [milestone]? Learn to [skill/action].
Stuck at [next milestone]? Master [advanced skill/action].
4. Leila Hormozi: The Real Crusher
Here's the hook template:
Lack of [important trait] [kills/stops] more [goals/professionals] than lack of [commonly sought resource] ever will.
5. Ethan Golding: It's Hard, But Needs Must
Here's the hook template:
Sometimes I struggle with [action/task].
But it’s crucial for [achieving desired outcome or goal].
6. Dan Koe: You Can’t Achieve X Without Y
Here's the hook template:
Your [work/task] isn’t effective because you don’t know how to make [aspect of your work produce desirable outcome].
7. Diandra Escobar: A Harsh Reality
Here's the hook template:
[Task/process] can take ages.
People spend [time duration] working on [single task/result]...
7 LinkedIn "desire" hook templates
1. Nicolas Cole: My Exact Method
Here's the hook template:
X steps to [achieve goal], [make a major life change], and [reach a significant milestone]
(here’s how I did it):
2. Hatice Kamran: If It Worked For Them, It Can Work For You
Here's the hook template:
These 3 [habits/routines/hacks] help me [reach desired outcome] routinely:
(and they’ve worked for all my clients)
3. Kieran Drew: My (Desirable) Transformation
Here's the hook template:
Over the past [timeframe], I’ve gone from [starting point] to a
[desirable goal state].
4. Rob Hoffman: I’ve Done The Hard Work So You Don’t Have To
Here's the hook template:
[Skill growth] took me [monetary cost] and [time investment] to master, I’ll teach you in [short time frame]:
5. Tasleem Ahmad Fateh: A Unique Way
Here's the hook template:
Want more [specific results] from [platform/tool/business vehicle]?
(Try using The [unexpected method or technique])
6. Tas Bober: A Realistic Timeframe
Here's the hook template:
My [industry-specific process] to [maximize or reach desired outcome]
(in [specific time frame] or less)
7. Justin Welsh: Accessible Alternatives
Here's the hook template:
4 [tips/paths/business models] to [unlock desirable outcome]:
(that don’t involve [unappealing requirement or major commitment])
7 LinkedIn "fear-based" hook templates
1. Dickie Bush: I Was Lost Until I Found…
Here's the hook template:
I spent years [struggling with X / doing Y ineffectively].
Then I discovered [key individual’s strategy/resource/insight] that transformed my
entire [specific process].
2. Jess Cook: I Used To Do X, But Now I Do Y
Here's the hook template:
I used to [do X in an old-fashioned way / rely on Y].
But now I [take a different approach], and it’s been a game changer.
3. Luke Matthews: Times Are Changing
Here's the hook template:
[Common trend/pattern] is fading fast.
Guess what?
It’s fading in [related areas] as well.
4. Alex Hormozi: Rock Bottom
Here's the hook template:
No [desirable item/outcome].
No [desirable item/outcome].
No [desirable item/outcome].
No [desirable item/outcome].
5. Krista Mollion: Here’s The Real Reason For Your Struggles
Here's the hook template:
If you're [facing difficulty], it's [reason for difficulty].
[Specific factors] might play a role, but ultimately, [expand on why reason for difficulty persists].
6. Beatrice Vladut: Most People Get This Wrong
Here's the hook template:
Most people don’t understand [key concept/strategy].
They completely miss the mark on [key principle].
You’re [overdoing one aspect] and [neglecting another aspect].
7. Tim Denning: It No Longer Works
Here's the hook template:
[What was once a key to success] no longer holds the same weight.
[Key reason why]. And [previous strategy/skill] is being overtaken by [a new development/technology].
7 LinkedIn "shocking" hook templates
1. Jasmin Alic: A Rude Awakening
Here's the hook template:
I once [took a standard action] for a [service/solution]. [Briefly describe unexpected reaction or result]. I felt [emotional reaction].
Here’s how it played out.
2. Reno Perry: An Unconventional Practice
Here's the hook template:
The [role/title] of [well-known person/company] used to [surprising or unconventional practice].
Highly unusual but [explain the purpose or effect of the practice].
3. Sara Dalsfelt: Shocking? Yes, But Effective
Here's the hook template:
My [colleague/peer/company] [took surprising action that led to specific outcome].
[Share where it started - give brief details on any significant events that led up to your surprising experience].
4. Amelia Sordell: Going Against The Grain
Here's the hook template:
I [took a controversial action].
[Briefly explain why in a way that sounds inflammatory].
5. Henneke Dulstermaat: Well, This Happened
Here's the hook template:
I [bold, unexpected statement related to a surprising personal experience].
It was [describe setting/event in brief, vivid detail].
6. Ash Rathod: I Did A Bad Thing
Here's the hook template:
I [did a deceitful or sneak thing].
I [briefly expand on initial statement].
But that’s not the worst bit. The worst bit was...
7. Dina Town: An Early Win
Here's the hook template:
I landed a [high-value opportunity] just [short time] after [starting in my field/role].
Here’s exactly what I did (X steps), opposite to most [role/profession]:
7 LinkedIn "conflict" hook templates
1. Justin Welsh: A New Perspective
Here's the hook template:
Stop asking, "What if I [don’t do/fail at X]?"
Start asking, "What if I [take /succeed at specific action]?"
[Key takeaway].
2. Codie A Sanchez: I Don’t Want X. I Want Y
Here's the hook template:
I don’t want [common desirable outcome].
I want [skillset/attribute] so that I’m [alternative desirable outcome].
3. Morgan J Ingram: My Unique Method
Here's the hook template:
How I [achieve desirable outcome/hit milestone] every month.
(Without having to [rely on a time-consuming or ineffective method])
4. Dan Nelken: Adapt Your Approach
Here's the hook template:
Be [adjective] on the [inputs/ results/group].
And [contrasting adjective] on the [inputs/results/group].
5. Shulin Lee: Reflect On This…
Here's the hook template:
If [group/work] isn’t [serving your best interests],
Why are you [relevant thought-provoking question]? Let's be honest.
6. Dan Go: The Real Reason
Here's the hook template:
Overrated – [conventional or superficial approach].
Underrated – [approach that delivers deeper or long-term value].
7. Trevor Nielsen: Stop That. Do More Of This…
Here's the hook template:
Stop [approach A], start [approach B].
My last [relevant example] led to [specific positive result].
The "hook" can make or break your LinkedIn post's success.
We've collected 126 of the best LinkedIn hook templates:
Study them. Use them. Watch the results.
All hooks shared in this blog were discovered and collected using Kleo, the free Chrome extension.
14 LinkedIn carousel hook templates
1. Lara Acosta: A Unique Process
“How I” implies a unique process that stirs intrigue
Reframes how to think about a Linkedin profile
Impressive results lend credibility
Here's the hook template:
How I turned my [owned asset] into a [valuable asset]
[impressive results]
2. John Harrison: Challenging Assumptions
Appeals to the reader's ambition for domain greatness
Contrarian statements challenge common beliefs and evoke curiosity
Here's the hook template:
Why great [professionals] must be [counterintuitive quality]
3. Sara Stella Lattanzio: Unconventional Strategy
Captures attention with unexpected contrast
Pulls the reader in with a strong promise (this will “change the way you think about...”)
Here's the hook template:
How to use [unconventional tool/strategy] in your [professional context]
(X examples that will change the way you think about [tool/strategy])
4. Jasmin Alić: Educational Asset
Promises educational value in an appealing timeframe
Clearly and concisely tells the reader what they can expect
Here's the hook template:
[Short timeframe] [Skill] Course
5. Colby Kultgen: One Thing’s For Sure…
Uses profanity as a pattern interrupt: a departure from the mainly polite LinkedIn feed
Taps into the reader's innate desire for future certainty
Here's the hook template:
X [things] you won’t [emotion/action] about in [time frame]
6. Matt Barker: Inside Information
Controversy (e.g. “stealing”) gets attention
“8 simple steps” suggest a clear, achievable roadmap to success
'Secrets' hold the promise of insider knowledge
Here's the hook template:
How to [achieve desirable outcome] in X simple steps
(this is a secret)
7. Chris Do: Do X to Achieve Y
Hook implies empowerment and permission for the reader
Taps into a specific issue that has broad appeal
Here's the hook template:
X ways to [action][situation/challenge]
8. Sahil Bloom: Uncommon Experience
Borrows credibility from successful individuals
Uncommon experience implies insider insights
“Everyone needs to hear” suggests broad appeal
Here's the hook template:
I spent [time period] with [group of notable individuals] in [interesting location]
X [content types] (that every [target audience] needs to hear):
9. Tim Hanson: Intriguing Principle
Short, intriguing principle piques curiosity
Credibility booster enhances perceived value
Here's the hook template:
[Intriguing statement or principle]
How to [achieve desirable outcome]
([credibility booster])
10. Chase Dimond: An Unconventional Lesson
Specific numbers provide clarity and set clear expectations
Challenges conventional learning methods, which piques curiosity
Here's the hook template:
X [curiosity-inducing word][desirable outcome or skill] [content type]
That’ll [help you achieve superior result to conventional alternative]
11. Alex Cattoni: You Need To Know This
“You need to know” implies a sense of urgency and importance
Mentions 2 specific target audiences
Here's the hook template:
X types of [business assets] you need to know how to [action]
As a [Target Audience]
12. Luke Matthews: How To Do X and Achieve Y
“Active users” increases perceived value of promise
Low time commitment makes outcome seem more achievable
Here's the hook template:
How to [achieve specific goal]
in [low time frame] per [day/week/month]
13. Filipa Canelas: New vs Old
Leverages the contrast principle: highlighting differences and comparisons draws attention
“Old LinkedIn” evokes a sense of nostalgia for long-time users
Here's the hook template:
New [platform/tool/version] vs. Old [platform/tool/version]
(+ [Content type/functionality])
14. Josue Valles: Studying The Classics
“Classic” suggests ads contain timeless lessons and insights
Image of iconic figure evokes a sense of brand recognition and trust
Here's the hook template:
X classic [Brand][assets/achievements/products]
Every [Target Audience] should study
14 LinkedIn story hook templates
1. Justin Welsh: The Escape
Here's the hook template:
I left [common challenging situation] [time period] ago.
My winning strategy is [counterintuitive approach].
2. Nicolas Cole: 7 Lessons To Success
Here's the hook template:
When I finished [previous position], I [found myself in an uncomfortable situation].
X years/months later, I [find myself in a better situation].
Here are X key [content type] I've learned along the way to [achieving desirable outcome]: …
3. Brianna Doe: The (Nearly) Dream Job
Here's the hook template:
I thought I'd found the perfect [position/project]. But then I [reached specific turning point].
In just [short time frame], I faced [list of negative experiences or challenges].
Shortly after, …
4. Lara Acosta: The Unconventional Hire
Here's the hook template:
[Time period] ago, I [took an unconventional action].
I didn't [conduct expected action 1] nor did I [conduct expected action 2].
Now, [person or scenario has reached desirable outcome].
5. Pierre Herubel: From Struggle To Success
Here's the hook template:
Today, [Company/Product] is valued at [impressive figure] and [impressive metric].
But it was tough for [Founder's Name] when they started in [Year]: …
6. Nick Broekema: Something Was Off
Here's the hook template:
I never [had conventional experience]. But it seemed like I did.
I began [venture or project] at [age]. [Give content on situation]. I didn't know where I was going. But somehow I [achieved outcome].
7. Sahil Bloom: The Life-Changing Lesson
Here's the hook template:
[Time period] ago, I had a chat with [Known Figure].
One mind-blowing thing I took away:
[Their name] has [achieved specific desirable outcome]. We spoke about what it takes to [achieve said outcome while minimising associated downside]:
[Their name]'s reply: …
8. Eddie Shleyner: Best Laid Plans
Here's the hook template:
The time I [experienced a notable event or situation]:
“[Your name],” said [person]. “[Question inquiring about event/situation]?”
“[Vulnerable/surprising response],” I said.
9. Ryan Holiday: Job (Not) Done
Here's the hook template:
Last week I [engaged in a specific activity or situation].
But [unexpected outcome or obstacle].
10. Grace Beverley: Tumultuous Tale
Here's the hook template:
[Individual/Company] was [give brief context] with [describe idea or endeavour].
X years later, they’ve [achieved big goal or milestone].
But their journey was anything but straightforward.
11. Tim Ferriss: Anything But Straightforward
Here's the hook template:
[Product/service/endeavour] was [initially faced specific obstacle].
[Share anecdote/more context that intensifies the challenge faced].
12. Beatrice Vladut: More in Store
Here's the hook template:
In [year], I [achieved goal or encountered significant life event].
([Statement that teases a realisation or perception change])
13. Richard Moore: Contrarian Approach
Here's the hook template:
[Provocative/contrarian approach or concept]:
[Surprising example that illustrates point].
14. Jennifer Welsh: Transformative Insight
Here's the hook template:
It took me [long time period] to realise [share realisation/concept].
[Transformative insight].
14 LinkedIn viral hook templates
1. Dickie Bush: The Addiction
Here's the hook template:
I used to have an unhealthy obsession with:
[Simple, relatable habit].
It would [negatively impact][aspect of life/work], until I discovered: …
2. Lara Acosta: Hack to the Top
Here's the hook template:
How I [took an unconventional path to achieve desirable outcome]:
(This [actionable insight/tip] [unlocked result/transformation]).
3. Tasleem Ahmad Fateh: Never Again
Here's the hook template:
I'm done with [traditional or commonly accepted practice].
Every time I [engage in this practice], [describe the negative outcome or
reaction].
4. Charles Miller: It’s Not About X, It’s About Y
Here's the hook template:
[Common belief or practice] isn't about [traditional focus/parameters].
It's about [deeper purpose or impact].
5. Leila Hormozi: I Just Knew
Here's the hook template:
I knew [dramatic negative outcome would occur]
the moment [trigger event].
6. Taylin John Simmonds: Hard-Won Lessons
Here's the hook template:
It took [significant time/effort/resource investment] to learn these X lessons: …
7. Chase Dimond: How To (Really) Do It
Here's the hook template:
All [industry pros] know about [popular tool or concept], but only [small percentage] really know how to use it.
Here are X [strategies/tips] to help you [achieve desirable outcome]: …
8. Dr. Christian Poensgen: A Superior Method
Here's the hook template:
[Common belief or practice] [negative consequence].
Here’s the [notable method] [famous individuals or groups] use
instead:
9. Kieran Flanagan: My Takeaways
Here's the hook template:
I had a great time working for [Company/Organization].
Here are X [insights/lessons/learnings] I’ve picked up along the way:
10. Codie A. Sanchez: Impactful Advice
Here's the hook template:
[Unusual habit/action] solves [high percentage of major problem].
X more [simple/quick/easy] [habits/actions] to [improve/change a specific situation]:
11. Nicolas Cole: Simple Steps
Here's the hook template:
X [easy/simple/quick] steps to [achieve impressive result] in [short time frame]—even if you [face common obstacle]:
For context:
I took [long time period] to [achieve similar result] for the first time.
12. Amanda Natividad: Industry Issues
Here's the hook template:
X huge issues we're dealing with in [industry/profession] today:
[Specific problem] → [Striking statistic or fact].
13. Jess Cook: Enlightening Enquiry
Here's the hook template:
If you can answer these X questions, you have a [desirable outcome/asset].
1. [First question]? ([Explanation/qualifier])
14. Matt Barker: Time-Saving Process
Here's the hook template:
To save [time frame] learning [skill] here’s my X-step [process/method] (I've [reached goal/impressive metric] using this):
7 LinkedIn creative hook templates
1. Jay Acunzo: X is a Euphemism for Y
Here's the hook template:
"[Common statement or belief]" is usually code for "[Cynical or humorous reality]."
2. Dan Koe: Choose or be Chosen
Here's the hook template:
If you don’t [take specific action], don’t expect [desirable outcome].
If you don’t [take specific action], don’t expect [desirable outcome].
If you don’t [take specific action], don’t expect [desirable outcome].
3. Alex Cattoni: You Need to Read This (Today)
Here's the hook template:
Here's WHY you haven't [achieved a desired goal] yet (and [X steps] you can take today to get started): …
4. C J Haughey: Advice from the Sidelines
Here's the hook template:
No one knows [field or skill] better than [unexpected group].
I have [time period or impressive results] in/from this game.
Here's who really knows [field or skill] best: …
5. Zach Wilson: Life Learnings
Here's the hook template:
I turn [your ideal age] + [difference between your ideal and actual ages] today.
As I [express a humorous sentiment about age], here are [age formula from above] [things/lessons/tips] I’ve picked up along the way to [achieving desirable outcome]: …
6. Rory Flynn: Demystifying Terms
Here's the hook template:
What the hell is [complex term or concept]?
Don’t worry, you’re not alone.
[Topic or subject] can be confusing.
7. Sara Stella Lattanzio: So Much For Semantics
Here's the hook template:
"[Concept A], [Concept B], or [Concept C]?
Many people think they're [common misconception].
So what's the difference?
7 LinkedIn image hook templates
1. Codie Sanchez: The Gut Punch
Here's the hook template:
After chatting with [Person’s Name], I can’t get this idea out of my head...
“[Counter-intuitive idea].”
2. Justin Welsh: Choose Your Hard
Here's the hook template:
[Concept 1] is easy.
[Concept 2] is difficult.
[Concept 3] is near-impossible.
3. Matt Barker: All You Really Need
Here's the hook template:
Forget about [common belief].
Focus on [achievable goal] and [actionable advice].
4. Eric Partaker: Reality Check
Here's the hook template:
Dear [Target Audience],
Stop [common but incorrect action or saying].
[Contrasting reality].
All the best, [Specific group – e.g. Marketers]
5. Charles Miller: If You want X, Do Y
Here's the hook template:
If you want [desirable outcome A], [recommended action A].
If you want [desirable outcome B], [recommended action B].
If you want [desirable outcome C], [recommended action C].
[Saying/proverb that ties it all together].
6. Jade Bonacolta: It Depends on These Factors
Here's the hook template:
Where [you/your company/other owned asset] will be in [time period] depends on:
[Influencing factor 1]
[Influencing factor 2]
[Influencing factor 3]
[Influencing factor 4]
[Actionable advice].
7. Alex Hormozi: Y Comes Before Z
Here's the hook template:
You can [achieve desirable outcome] [with relatively little time investment/effort and sacrifice].
Here’s the problem:
Most [target audience/group] [fail to take necessary action].
7 LinkedIn funny hook templates
1. Liz Willits: The Nonconformist
Here's the hook template:
Them: [Common advice or belief]
Me: [Contradictory action or opinion]
2. Neal O’Grady: Humbled and Honoured
Here's the hook template:
Humbled to announce [unexpected or humorous achievement].
Shout out to [dramatic or exaggerated list of entities].
3. Benjamin Watkins: My Honest Answer
Here's the hook template:
People often ask me, “[Your Name], how do you [achieve modest or humorous goal]?”
Here’s what I always say:
“I [unexpected and whimsical routine].”
4. Matt Barker: Bizarre Backstory
Here's the hook template:
[Specific date]: [humorous or embarrassing event].
[Following date]: [significant life decision/career change/achievement].
Here's my origin story:
5. Mark A: Just As You Thought
Here's the hook template:
What happened when I [initiated new habit or change]?
[Unexpected or mundane result].
6. Grace Hall: Absurd Comparison
Here's the hook template:
“[Someone or competitor] can do this [for a lower price/in less time]!”
Yeah, and I can find [absurd comparison] - that doesn’t signify high quality,
[Name].
7. Katelyn Bourgoin: Ironic Realisation
Here's the hook template:
When you realise most ‘[category advisors]‘ are [description of unspoken privileges]...
You [humorous reaction].
7 LinkedIn success hook templates
1. Shoaib Ahmed: Meaningful Achievement
Here's the hook template:
I reached [milestone/achievement][short time ago].
When I reached [prior milestone/achievement] I wasn’t bothered.
But it’s different this time. Because [reason related to increased effort or change].
2. Nicolett Jaska: Proven Strategy
Here's the hook template:
I [achieved desirable outcome] in just [short time frame].
I also [additional related outcome].
Here’s my X-step strategy:
3. Timothy Armoo: Winning Insights
Here's the hook template:
At [age], I began [specific endeavour].
At [later age], I [achieved significant milestone] [unlocking this significant outcome].
Here are X [insights/lessons/habits] that helped make this happen:
4. Ben Francis: Surprising Success Story
Here's the hook template:
On starting [company/project], I had no grand aspirations.
I didn't overthink [specific detail], I just [took specific action]. And today, in [year/month], [company/project] has [achieved impressive milestone].
5. Codie A. Sanchez: Big News
Here's the hook template:
HUGE NEWS: [EXCITING ANNOUNCEMENT].
I just [significant achievement], [description of the achievement].
6. Ali Abdaal: Project Reveal
Here's the hook template:
Morning [friends/community], I’m thrilled to finally share this.
This is something I’ve worked on for [significant duration].
7. Harry Dry: Repurposed Triumph
Here's the hook template:
How [well-known entity] [achievement impressive feat] [by way of a surprising means].
Since [Event/trend], [prominent figure/entity] has [undergone notable transformation].
7 LinkedIn "mistake" hook templates
1. Timothy Armoo: Mistake You’re Probably Making
Here's the hook template:
If you’re a [specific audience], you’re likely making this mistake:
[Common mistake relevant to the audience].
2. Shoaib Ahmed: Mistakes That Cost Dearly
Here's the hook template:
I made X huge mistakes during my first X months/years of [endeavour].
(these cost me [specific quantified losses])
3. Annie-Mai Hodge: Mistake You Shouldn’t Ignore
Here's the hook template:
Most [specific group] don't talk about [sensitive or uncommon topic].
4. Sam Szuchan: Mistake You Don’t Want To Hear
Here's the hook template:
Here's the no. 1 mistake [specific group] make on/in [platform/context] (this may be hard to hear):
5. Nicolas Cole: Mistake You’ll Want To Avoid
Here's the hook template:
[Time period ago], I [made a significant life/career move] to [pursue new venture].
Big mistake.
[Give a specific reason why].
6. Daliana Liu: Mistakes That Are All Too Common
Here's the hook template:
X common mistakes in [specific activity/industry/field] in [current year]:
(and how you can avoid them):
7. Eddie Shleyner: Mistake That Will Backfire
Here's the hook template:
Is this common mistake destroying your [specific activity/habit]?
7 LinkedIn polarising hook templates
1. Dakota Robertson: You're Bad (But It’s Not Your Fault)
Here's the hook template:
Your [skill/trait] is lacking because [external factor] let you down.
Follow these X steps and to [unlock benefit]:
2. Yurii Veremchuk: Stop This! Seriously, Who Do You Think You Are?
Here's the hook template:
Never start your [action] with [common unnecessary or ineffective practice].
You’re not [individual or entity known for the practice]. Plus, [reason why the practice is unnecessary or ineffective].
3. Emma Cownley: You’re Not Fooling Anyone
Here's the hook template:
Are you being [provocative term] with your [topic/business asset]?
Just [following the basic/common approach] and hoping you’ll avoid [negative consequence]?
4. Tarana Kasana: Listen, You Need This…
Here's the hook template:
[Target audience]: You need [critical element].
And not just because [superficial reason].
5. Mark Ritson: It’s Becoming More Popular To…
Here's the hook template:
There’s a rising trend in/on [industry/medium/platform] to [conduct trending behaviour], [get a sub-par outcome] then [give/take misguided belief or action].
6. Alex Hormozi: That’s Not What’s Stopping You
Here's the hook template:
Most people know exactly [common knowledge or action].
The problem isn’t [common limiting belief].
7. Emma Stratton: Stop Doing That! It’s Self-Sabotage
Here's the hook template:
Stop [common misguided behaviour], [specific related actions], then [common follow-up action].
It’s [list negative outcomes].
7 LinkedIn question hook templates
1. Timothy Armoo: Need Good Thing (Without Bad Thing)?
Here's the hook template:
Need to [maintain desirable state OR achieve desirable outcome]?
X ways to [achieve said outcome] (without [obstacle or frustration]):
2. Ann Handley: Should We Do This…?
Here's the hook template:
Should [target audience] use [technology/approach] for [specific task]?
Part of it depends on [specific factor]. But this is even more crucial:
3. Courtney Johnson: Unsure How To X?
Here's the hook template:
Don’t know how to [accomplish task]?
I’ve lost count of how many people ask me, “[Your name], how do I [accomplish task]?”
4. John Harrison: Is This Common Problem Affecting You Too?
Here's the hook template:
The biggest problem with [profession or group] (is this you?)
The biggest problem is uncovered by [unexpected analysis or action].
5. Ehlimana Kurgas: Target Audience: “[Common Question]?”
Here's the hook template:
“[Common question target audience has]?”
[Answer question].
6. Liz Willits: Wanna Stir The Pot? Here’s How…
Here's the hook template:
Want to [evoke reaction/emotion] from [specific group]?
These X [phrases/sentences/ideas] should do it:
7. Andy Mewborn: Ever Notice How X Leads To Y?
Here's the hook template:
Ever notice how many times you [take specific action]...
and how often it [leads to frustrating outcome]?
7 LinkedIn pain point hook templates
1. Dickie Bush: Hitting The Proverbial Wall
Here's the hook template:
I struggled with [problem/challenge] for years.
So I spent [X amount of time/effort] exploring the [specific habits or routines] of [credible sources].
2. Audrey Chia: Sticking With It
Here's the hook template:
Struggling to [achieve desired outcome]?
(This [solution/tool/process] saves me [X amount of time/effort] each [time frame].)
3. Dan Martell: Overcoming Barriers To Success
Here's the hook template:
Hit a ceiling at [milestone]? Learn to [skill/action].
Stuck at [next milestone]? Master [advanced skill/action].
4. Leila Hormozi: The Real Crusher
Here's the hook template:
Lack of [important trait] [kills/stops] more [goals/professionals] than lack of [commonly sought resource] ever will.
5. Ethan Golding: It's Hard, But Needs Must
Here's the hook template:
Sometimes I struggle with [action/task].
But it’s crucial for [achieving desired outcome or goal].
6. Dan Koe: You Can’t Achieve X Without Y
Here's the hook template:
Your [work/task] isn’t effective because you don’t know how to make [aspect of your work produce desirable outcome].
7. Diandra Escobar: A Harsh Reality
Here's the hook template:
[Task/process] can take ages.
People spend [time duration] working on [single task/result]...
7 LinkedIn "desire" hook templates
1. Nicolas Cole: My Exact Method
Here's the hook template:
X steps to [achieve goal], [make a major life change], and [reach a significant milestone]
(here’s how I did it):
2. Hatice Kamran: If It Worked For Them, It Can Work For You
Here's the hook template:
These 3 [habits/routines/hacks] help me [reach desired outcome] routinely:
(and they’ve worked for all my clients)
3. Kieran Drew: My (Desirable) Transformation
Here's the hook template:
Over the past [timeframe], I’ve gone from [starting point] to a
[desirable goal state].
4. Rob Hoffman: I’ve Done The Hard Work So You Don’t Have To
Here's the hook template:
[Skill growth] took me [monetary cost] and [time investment] to master, I’ll teach you in [short time frame]:
5. Tasleem Ahmad Fateh: A Unique Way
Here's the hook template:
Want more [specific results] from [platform/tool/business vehicle]?
(Try using The [unexpected method or technique])
6. Tas Bober: A Realistic Timeframe
Here's the hook template:
My [industry-specific process] to [maximize or reach desired outcome]
(in [specific time frame] or less)
7. Justin Welsh: Accessible Alternatives
Here's the hook template:
4 [tips/paths/business models] to [unlock desirable outcome]:
(that don’t involve [unappealing requirement or major commitment])
7 LinkedIn "fear-based" hook templates
1. Dickie Bush: I Was Lost Until I Found…
Here's the hook template:
I spent years [struggling with X / doing Y ineffectively].
Then I discovered [key individual’s strategy/resource/insight] that transformed my
entire [specific process].
2. Jess Cook: I Used To Do X, But Now I Do Y
Here's the hook template:
I used to [do X in an old-fashioned way / rely on Y].
But now I [take a different approach], and it’s been a game changer.
3. Luke Matthews: Times Are Changing
Here's the hook template:
[Common trend/pattern] is fading fast.
Guess what?
It’s fading in [related areas] as well.
4. Alex Hormozi: Rock Bottom
Here's the hook template:
No [desirable item/outcome].
No [desirable item/outcome].
No [desirable item/outcome].
No [desirable item/outcome].
5. Krista Mollion: Here’s The Real Reason For Your Struggles
Here's the hook template:
If you're [facing difficulty], it's [reason for difficulty].
[Specific factors] might play a role, but ultimately, [expand on why reason for difficulty persists].
6. Beatrice Vladut: Most People Get This Wrong
Here's the hook template:
Most people don’t understand [key concept/strategy].
They completely miss the mark on [key principle].
You’re [overdoing one aspect] and [neglecting another aspect].
7. Tim Denning: It No Longer Works
Here's the hook template:
[What was once a key to success] no longer holds the same weight.
[Key reason why]. And [previous strategy/skill] is being overtaken by [a new development/technology].
7 LinkedIn "shocking" hook templates
1. Jasmin Alic: A Rude Awakening
Here's the hook template:
I once [took a standard action] for a [service/solution]. [Briefly describe unexpected reaction or result]. I felt [emotional reaction].
Here’s how it played out.
2. Reno Perry: An Unconventional Practice
Here's the hook template:
The [role/title] of [well-known person/company] used to [surprising or unconventional practice].
Highly unusual but [explain the purpose or effect of the practice].
3. Sara Dalsfelt: Shocking? Yes, But Effective
Here's the hook template:
My [colleague/peer/company] [took surprising action that led to specific outcome].
[Share where it started - give brief details on any significant events that led up to your surprising experience].
4. Amelia Sordell: Going Against The Grain
Here's the hook template:
I [took a controversial action].
[Briefly explain why in a way that sounds inflammatory].
5. Henneke Dulstermaat: Well, This Happened
Here's the hook template:
I [bold, unexpected statement related to a surprising personal experience].
It was [describe setting/event in brief, vivid detail].
6. Ash Rathod: I Did A Bad Thing
Here's the hook template:
I [did a deceitful or sneak thing].
I [briefly expand on initial statement].
But that’s not the worst bit. The worst bit was...
7. Dina Town: An Early Win
Here's the hook template:
I landed a [high-value opportunity] just [short time] after [starting in my field/role].
Here’s exactly what I did (X steps), opposite to most [role/profession]:
7 LinkedIn "conflict" hook templates
1. Justin Welsh: A New Perspective
Here's the hook template:
Stop asking, "What if I [don’t do/fail at X]?"
Start asking, "What if I [take /succeed at specific action]?"
[Key takeaway].
2. Codie A Sanchez: I Don’t Want X. I Want Y
Here's the hook template:
I don’t want [common desirable outcome].
I want [skillset/attribute] so that I’m [alternative desirable outcome].
3. Morgan J Ingram: My Unique Method
Here's the hook template:
How I [achieve desirable outcome/hit milestone] every month.
(Without having to [rely on a time-consuming or ineffective method])
4. Dan Nelken: Adapt Your Approach
Here's the hook template:
Be [adjective] on the [inputs/ results/group].
And [contrasting adjective] on the [inputs/results/group].
5. Shulin Lee: Reflect On This…
Here's the hook template:
If [group/work] isn’t [serving your best interests],
Why are you [relevant thought-provoking question]? Let's be honest.
6. Dan Go: The Real Reason
Here's the hook template:
Overrated – [conventional or superficial approach].
Underrated – [approach that delivers deeper or long-term value].
7. Trevor Nielsen: Stop That. Do More Of This…
Here's the hook template:
Stop [approach A], start [approach B].
My last [relevant example] led to [specific positive result].