The "hook" can make or break your LinkedIn post's success.

We've collected 98 of the best LinkedIn hook templates:

• 14 carousel hook templates

• 14 story hook templates

• 14 viral hook templates

• 7 creative hook templates

• 7 image hook templates

• 7 funny hook templates

• 7 success hook templates

• 7 "mistake" hook templates

• 7 polarising hook templates

• 7 question hook templates

• 7 pain point hook templates

Study them. Use them. Watch the results.

14 LinkedIn carousel hook templates

1. Lara Acosta: A Unique Process

• “How I” implies a unique process that stirs intrigue

• Reframes how to think about a Linkedin profile

• Impressive results lend credibility

Here's the hook template:

How I turned my [owned asset] into a [valuable asset]

[impressive results]

2. John Harrison: Challenging Assumptions

• Appeals to the reader's ambition for domain greatness

• Contrarian statements challenge common beliefs and evoke curiosity

Here's the hook template:

Why great [professionals] must be [counterintuitive quality]

3. Sara Stella Lattanzio: Unconventional Strategy

• Captures attention with unexpected contrast

• Pulls the reader in with a strong promise (this will “change the way you think about...”)

Here's the hook template:

How to use [unconventional tool/strategy] in your [professional context]

(X examples that will change the way you think about [tool/strategy])

4. Jasmin Alić: Educational Asset

• Promises educational value in an appealing timeframe

• Clearly and concisely tells the reader what they can expect

Here's the hook template:

[Short timeframe] [Skill] Course

5. Colby Kultgen: One Thing’s For Sure…

• Uses profanity as a pattern interrupt: a departure from the mainly polite LinkedIn feed

• Taps into the reader's innate desire for future certainty

Here's the hook template:

X [things] you won’t [emotion/action] about in [time frame]

6. Matt Barker: Inside Information

• Controversy (e.g. “stealing”) gets attention

• “8 simple steps” suggest a clear, achievable roadmap to success

• 'Secrets' hold the promise of insider knowledge

Here's the hook template:

How to [achieve desirable outcome] in X simple steps

(this is a secret)

7. Chris Do: Do X to Achieve Y

• Hook implies empowerment and permission for the reader

• Taps into a specific issue that has broad appeal

Here's the hook template:

X ways to [action][situation/challenge]

8. Sahil Bloom: Uncommon Experience

• Borrows credibility from successful individuals

• Uncommon experience implies insider insights

• “Everyone needs to hear” suggests broad appeal

Here's the hook template:

I spent [time period] with [group of notable individuals] in [interesting location]

X [content types] (that every [target audience] needs to hear):

9. Tim Hanson: Intriguing Principle

• Short, intriguing principle piques curiosity

• Credibility booster enhances perceived value

Here's the hook template:

[Intriguing statement or principle]

How to [achieve desirable outcome]

([credibility booster])

10. Chase Dimond: An Unconventional Lesson

• Specific numbers provide clarity and set clear expectations

• Challenges conventional learning methods, which piques curiosity

Here's the hook template:

X [curiosity-inducing word][desirable outcome or skill] [content type]

That’ll [help you achieve superior result to conventional alternative]

11. Alex Cattoni: You Need To Know This

• “You need to know” implies a sense of urgency and importance

• Mentions 2 specific target audiences

Here's the hook template:

X types of [business assets] you need to know how to [action]

As a [Target Audience]

12. Luke Matthews: How To Do X and Achieve Y

• “Active users” increases perceived value of promise

• Low time commitment makes outcome seem more achievable

Here's the hook template:

How to [achieve specific goal]

in [low time frame] per [day/week/month]

13. Filipa Canelas: New vs Old

• Leverages the contrast principle: highlighting differences and comparisons draws attention

• “Old LinkedIn” evokes a sense of nostalgia for long-time users

Here's the hook template:

New [platform/tool/version] vs. Old [platform/tool/version]

(+ [Content type/functionality])

14. Josue Valles: Studying The Classics

• “Classic” suggests ads contain timeless lessons and insights

• Image of iconic figure evokes a sense of brand recognition and trust

Here's the hook template:

X classic [Brand][assets/achievements/products]

Every [Target Audience] should study

14 LinkedIn story hook templates

1. Justin Welsh: The Escape

Here's the hook template:

I left [common challenging situation] [time period] ago.

My winning strategy is [counterintuitive approach].

2. Nicolas Cole: 7 Lessons To Success

Here's the hook template:

When I finished [previous position], I [found myself in an uncomfortable situation].

X years/months later, I [find myself in a better situation].

Here are X key [content type] I've learned along the way to [achieving desirable outcome]: …

3. Brianna Doe: The (Nearly) Dream Job

Here's the hook template:

I thought I'd found the perfect [position/project]. But then I [reached specific turning point].

In just [short time frame], I faced [list of negative experiences or challenges].

Shortly after, …

4. Lara Acosta: The Unconventional Hire

Here's the hook template:

[Time period] ago, I [took an unconventional action].

I didn't [conduct expected action 1] nor did I [conduct expected action 2].

Now, [person or scenario has reached desirable outcome].

5. Pierre Herubel: From Struggle To Success

Here's the hook template:

Today, [Company/Product] is valued at [impressive figure] and [impressive metric].

But it was tough for [Founder's Name] when they started in [Year]: …

6. Nick Broekema: Something Was Off

Here's the hook template:

I never [had conventional experience]. But it seemed like I did.

I began [venture or project] at [age]. [Give content on situation]. I didn't know where I was going. But somehow I [achieved outcome].

7. Sahil Bloom: The Life-Changing Lesson

Here's the hook template:

[Time period] ago, I had a chat with [Known Figure].

One mind-blowing thing I took away:

[Their name] has [achieved specific desirable outcome]. We spoke about what it takes to [achieve said outcome while minimising associated downside]:

[Their name]'s reply: …

8. Eddie Shleyner: Best Laid Plans

Here's the hook template:

The time I [experienced a notable event or situation]:

“[Your name],” said [person]. “[Question inquiring about event/situation]?”

“[Vulnerable/surprising response],” I said.

9. Ryan Holiday: Job (Not) Done

Here's the hook template:

Last week I [engaged in a specific activity or situation].

But [unexpected outcome or obstacle].

10. Grace Beverley: Tumultuous Tale

Here's the hook template:

[Individual/Company] was [give brief context] with [describe idea or endeavour].

X years later, they’ve [achieved big goal or milestone].

But their journey was anything but straightforward.

11. Tim Ferriss: Anything But Straightforward

Here's the hook template:

[Product/service/endeavour] was [initially faced specific obstacle].





[Share anecdote/more context that intensifies the challenge faced].

12. Beatrice Vladut: More in Store

Here's the hook template:

In [year], I [achieved goal or encountered significant life event].

([Statement that teases a realisation or perception change])

13. Richard Moore: Contrarian Approach

Here's the hook template:

[Provocative/contrarian approach or concept]:

[Surprising example that illustrates point].

14. Jennifer Welsh: Transformative Insight

Here's the hook template:

It took me [long time period] to realise [share realisation/concept].





[Transformative insight].

14 LinkedIn viral hook templates

1. Dickie Bush: The Addiction

Here's the hook template:

I used to have an unhealthy obsession with:

[Simple, relatable habit].

It would [negatively impact][aspect of life/work], until I discovered: …

2. Lara Acosta: Hack to the Top

Here's the hook template:

How I [took an unconventional path to achieve desirable outcome]:





(This [actionable insight/tip] [unlocked result/transformation]).

3. Tasleem Ahmad Fateh: Never Again

Here's the hook template:

I'm done with [traditional or commonly accepted practice]. 





Every time I [engage in this practice], [describe the negative outcome or
reaction].

4. Charles Miller: It’s Not About X, It’s About Y

Here's the hook template:

[Common belief or practice] isn't about [traditional focus/parameters].





It's about [deeper purpose or impact].

5. Leila Hormozi: I Just Knew

Here's the hook template:

I knew [dramatic negative outcome would occur]

the moment [trigger event].

6. Taylin John Simmonds: Hard-Won Lessons

Here's the hook template:

It took [significant time/effort/resource investment] to learn these X lessons: …

7. Chase Dimond: How To (Really) Do It

Here's the hook template:

All [industry pros] know about [popular tool or concept], but only [small percentage] really know how to use it.





Here are X [strategies/tips] to help you [achieve desirable outcome]: …

8. Dr. Christian Poensgen: A Superior Method

Here's the hook template:

[Common belief or practice] [negative consequence].

Here’s the [notable method] [famous individuals or groups] use
instead:

9. Kieran Flanagan: My Takeaways

Here's the hook template:

I had a great time working for [Company/Organization].





Here are X [insights/lessons/learnings] I’ve picked up along the way:

10. Codie A. Sanchez: Impactful Advice

Here's the hook template:

[Unusual habit/action] solves [high percentage of major problem].





X more [simple/quick/easy] [habits/actions] to [improve/change a specific situation]:

11. Nicolas Cole: Simple Steps

Here's the hook template:

X [easy/simple/quick] steps to [achieve impressive result] in [short time frame]—even if you [face common obstacle]:

For context:



I took [long time period] to [achieve similar result] for the first time.

12. Amanda Natividad: Industry Issues

Here's the hook template:

X huge issues we're dealing with in [industry/profession] today:





[Specific problem] → [Striking statistic or fact].

13. Jess Cook: Enlightening Enquiry

Here's the hook template:

If you can answer these X questions, you have a [desirable outcome/asset].





1. [First question]? ([Explanation/qualifier])

14. Matt Barker: Time-Saving Process

Here's the hook template:

To save [time frame] learning [skill] here’s my X-step [process/method] (I've [reached goal/impressive metric] using this):

7 LinkedIn creative hook templates

1. Jay Acunzo: X is a Euphemism for Y

Here's the hook template:

"[Common statement or belief]" is usually code for "[Cynical or humorous reality]."

2. Dan Koe: Choose or be Chosen

Here's the hook template:

If you don’t [take specific action], don’t expect [desirable outcome].





If you don’t [take specific action], don’t expect [desirable outcome].





If you don’t [take specific action], don’t expect [desirable outcome].

3. Alex Cattoni: You Need to Read This (Today)

Here's the hook template:

Here's WHY you haven't [achieved a desired goal] yet (and [X steps] you can take today to get started): …

4. C J Haughey: Advice from the Sidelines

Here's the hook template:

No one knows [field or skill] better than [unexpected group]. 



I have [time period or impressive results] in/from this game.

Here's who really knows [field or skill] best: …

5. Zach Wilson: Life Learnings

Here's the hook template:

I turn [your ideal age] + [difference between your ideal and actual ages] today. 





As I [express a humorous sentiment about age], here are [age formula from above] [things/lessons/tips] I’ve picked up along the way to [achieving desirable outcome]: …

6. Rory Flynn: Demystifying Terms

Here's the hook template:

What the hell is [complex term or concept]? 





Don’t worry, you’re not alone.





[Topic or subject] can be confusing.

7. Sara Stella Lattanzio: So Much For Semantics

Here's the hook template:

"[Concept A], [Concept B], or [Concept C]?

Many people think they're [common misconception].





So what's the difference?

7 LinkedIn image hook templates

1. Codie Sanchez: The Gut Punch

Here's the hook template:

After chatting with [Person’s Name], I can’t get this idea out of my head...

“[Counter-intuitive idea].”

2. Justin Welsh: Choose Your Hard

Here's the hook template:

[Concept 1] is easy.





[Concept 2] is difficult.

[Concept 3] is near-impossible.

3. Matt Barker: All You Really Need

Here's the hook template:

Forget about [common belief].





Focus on [achievable goal] and [actionable advice].

4. Eric Partaker: Reality Check

Here's the hook template:

Dear [Target Audience],





Stop [common but incorrect action or saying].





[Contrasting reality].





All the best,

[Specific group – e.g. Marketers]

5. Charles Miller: If You want X, Do Y

Here's the hook template:

If you want [desirable outcome A], [recommended action A].

If you want [desirable outcome B], [recommended action B].

If you want [desirable outcome C], [recommended action C].

[Saying/proverb that ties it all together].

6. Jade Bonacolta: It Depends on These Factors

Here's the hook template:

Where [you/your company/other owned asset] will be in [time period] depends on:



• [Influencing factor 1]

• [Influencing factor 2]

• [Influencing factor 3]

• [Influencing factor 4]

[Actionable advice].

7. Alex Hormozi: Y Comes Before Z

Here's the hook template:

You can [achieve desirable outcome] [with relatively little time investment/effort and sacrifice].





Here’s the problem: 





Most [target audience/group] [fail to take necessary action].

7 LinkedIn funny hook templates

1. Liz Willits: The Nonconformist

Here's the hook template:

Them: [Common advice or belief]

 



Me: [Contradictory action or opinion]

2. Neal O’Grady: Humbled and Honoured

Here's the hook template:

Humbled to announce [unexpected or humorous achievement].



Shout out to [dramatic or exaggerated list of entities].

3. Benjamin Watkins: My Honest Answer

Here's the hook template:

People often ask me, “[Your Name], how do you [achieve modest or humorous goal]?”



Here’s what I always say:



“I [unexpected and whimsical routine].”

4. Matt Barker: Bizarre Backstory

Here's the hook template:

[Specific date]: [humorous or embarrassing event].

[Following date]: [significant life decision/career change/achievement].

Here's my origin story:

5. Mark A: Just As You Thought

Here's the hook template:

What happened when I [initiated new habit or change]?

[Unexpected or mundane result].

6. Grace Hall: Absurd Comparison

Here's the hook template:

“[Someone or competitor] can do this [for a lower price/in less time]!”

Yeah, and I can find [absurd comparison] - that doesn’t signify high quality,
[Name].

7. Katelyn Bourgoin: Ironic Realisation

Here's the hook template:

When you realise most ‘[category advisors]‘ are [description of unspoken privileges]...

You [humorous reaction].

7 LinkedIn success hook templates

1. Shoaib Ahmed: Meaningful Achievement

Here's the hook template:

I reached [milestone/achievement][short time ago].
When I reached [prior milestone/achievement] I wasn’t bothered.





But it’s different this time. Because [reason related to increased effort or change].

2. Nicolett Jaska: Proven Strategy

Here's the hook template:

I [achieved desirable outcome] in just [short time frame].

I also [additional related outcome].

Here’s my X-step strategy:

3. Timothy Armoo: Winning Insights

Here's the hook template:

At [age], I began [specific endeavour].





At [later age], I [achieved significant milestone] [unlocking this significant outcome].

Here are X [insights/lessons/habits] that helped make this happen:

4. Ben Francis: Surprising Success Story

Here's the hook template:

On starting [company/project], I had no grand aspirations.





I didn't overthink [specific detail], I just [took specific action]. And today, in [year/month], [company/project] has [achieved impressive milestone].

5. Codie A. Sanchez: Big News

Here's the hook template:

HUGE NEWS: [EXCITING ANNOUNCEMENT].

I just [significant achievement], [description of the achievement].

6. Ali Abdaal: Project Reveal

Here's the hook template:

Morning [friends/community], I’m thrilled to finally share this.





This is something I’ve worked on for [significant duration].

7. Harry Dry: Repurposed Triumph

Here's the hook template:

How [well-known entity] [achievement impressive feat] [by way of a surprising means].

Since [Event/trend], [prominent figure/entity] has [undergone notable transformation].

7 LinkedIn "mistake" hook templates

1. Timothy Armoo: Mistake You’re Probably Making

Here's the hook template:

If you’re a [specific audience], you’re likely making this mistake:

[Common mistake relevant to the audience].

2. Shoaib Ahmed: Mistakes That Cost Dearly

Here's the hook template:

I made X huge mistakes during my first X months/years of [endeavour].

(these cost me [specific quantified losses])

3. Annie-Mai Hodge: Mistake You Shouldn’t Ignore

Here's the hook template:

Most [specific group] don't talk about [sensitive or uncommon topic].

4. Sam Szuchan: Mistake You Don’t Want To Hear

Here's the hook template:

Here's the no. 1 mistake [specific group] make on/in [platform/context] (this may be hard to hear):

5. Nicolas Cole: Mistake You’ll Want To Avoid

Here's the hook template:

[Time period ago], I [made a significant life/career move] to [pursue new venture].





Big mistake.





[Give a specific reason why].

6. Daliana Liu: Mistakes That Are All Too Common

Here's the hook template:

X common mistakes in [specific activity/industry/field] in [current year]:

(and how you can avoid them):

7. Eddie Shleyner: Mistake That Will Backfire

Here's the hook template:

Is this common mistake destroying your [specific activity/habit]?

7 LinkedIn polarising hook templates

1. Dakota Robertson: You're Bad (But It’s Not Your Fault)

Here's the hook template:

Your [skill/trait] is lacking because [external factor] let you down.

Follow these X steps and to [unlock benefit]:

2. Yurii Veremchuk: Stop This! Seriously, Who Do You Think You Are?

Here's the hook template:

Never start your [action] with [common unnecessary or ineffective practice].

You’re not [individual or entity known for the practice]. Plus, [reason why the practice is unnecessary or ineffective].

3. Emma Cownley: You’re Not Fooling Anyone

Here's the hook template:

Are you being [provocative term] with your [topic/business asset]?





Just [following the basic/common approach] and hoping you’ll avoid [negative consequence]?

4. Tarana Kasana: Listen, You Need This…

Here's the hook template:

[Target audience]: You need [critical element].

And not just because [superficial reason].

5. Mark Ritson: It’s Becoming More Popular To…

Here's the hook template:

There’s a rising trend in/on [industry/medium/platform] to [conduct trending behaviour], [get a sub-par outcome] then [give/take misguided belief or action].

6. Alex Hormozi: That’s Not What’s Stopping You

Here's the hook template:

Most people know exactly [common knowledge or action].
The problem isn’t [common limiting belief].

7. Emma Stratton: Stop Doing That! It’s Self-Sabotage

Here's the hook template:

Stop [common misguided behaviour], [specific related actions], then [common follow-up action].

It’s [list negative outcomes].

7 LinkedIn question hook templates

1. Timothy Armoo: Need Good Thing (Without Bad Thing)?

Here's the hook template:

Need to [maintain desirable state OR achieve desirable outcome]?

X ways to [achieve said outcome] (without [obstacle or frustration]):

2. Ann Handley: Should We Do This…?

Here's the hook template:

Should [target audience] use [technology/approach] for [specific task]?





Part of it depends on [specific factor]. But this is even more crucial:

3. Courtney Johnson: Unsure How To X?

Here's the hook template:

Don’t know how to [accomplish task]?

I’ve lost count of how many people ask me, “[Your name], how do I [accomplish task]?”

4. John Harrison: Is This Common Problem Affecting You Too?

Here's the hook template:

The biggest problem with [profession or group] (is this you?)





The biggest problem is uncovered by [unexpected analysis or action].

5. Ehlimana Kurgas: Target Audience: “[Common Question]?”

Here's the hook template:

“[Common question target audience has]?”





[Answer question].

6. Liz Willits: Wanna Stir The Pot? Here’s How…

Here's the hook template:

Want to [evoke reaction/emotion] from [specific group]?





These X [phrases/sentences/ideas] should do it:

7. Andy Mewborn: Ever Notice How X Leads To Y?

Here's the hook template:

Ever notice how many times you [take specific action]...



and how often it [leads to frustrating outcome]?

7 LinkedIn pain point hook templates

1. Dickie Bush: Hitting The Proverbial Wall

Here's the hook template:

I struggled with [problem/challenge] for years.

So I spent [X amount of time/effort] exploring the [specific habits or routines] of [credible sources].

2. Audrey Chia: Sticking With It

Here's the hook template:

Struggling to [achieve desired outcome]?

(This [solution/tool/process] saves me [X amount of time/effort] each [time frame].)

3. Dan Martell: Overcoming Barriers To Success

Here's the hook template:

Hit a ceiling at [milestone]? Learn to [skill/action].

Stuck at [next milestone]? Master [advanced skill/action].

4. Leila Hormozi: The Real Crusher

Here's the hook template:

Lack of [important trait] [kills/stops] more [goals/professionals] than lack of [commonly sought resource] ever will.

5. Ethan Golding: It's Hard, But Needs Must

Here's the hook template:

Sometimes I struggle with [action/task].

But it’s crucial for [achieving desired outcome or goal].

6. Dan Koe: You Can’t Achieve X Without Y

Here's the hook template:

Your [work/task] isn’t effective because you don’t know how to make [aspect of your work produce desirable outcome].

7. Diandra Escobar: A Harsh Reality

Here's the hook template:

[Task/process] can take ages.

People spend [time duration] working on [single task/result]...