The "hook" can make or break your LinkedIn post's success.

We've collected 175 of the best LinkedIn hook templates:

• 14 carousel hook templates

• 21 story hook templates

• 14 viral hook templates

• 7 creative hook templates

• 7 image hook templates

• 7 funny hook templates

• 7 success hook templates

• 7 "mistake" hook templates

• 7 polarising hook templates

• 7 question hook templates

• 14 pain point hook templates

• 7 "desire" hook templates

• 7 "fear-based" hook templates

• 7 "shocking" hook templates

• 7 "conflict" hook templates

• 7 "credibility" hook templates

• 7 "promise" hook templates

• 7 "viral list" hook templates

• 7 "identity" hook templates

• 7 "authority" hook templates

Study them. Use them. Watch the results.

All hooks shared in this blog were discovered and collected using Kleo, the free Chrome extension.

14 LinkedIn carousel hook templates

1. Lara Acosta: A Unique Process

• “How I” implies a unique process that stirs intrigue

• Reframes how to think about a Linkedin profile

• Impressive results lend credibility

Here's the hook template:

How I turned my [owned asset] into a [valuable asset]

[impressive results]

2. John Harrison: Challenging Assumptions

• Appeals to the reader's ambition for domain greatness

• Contrarian statements challenge common beliefs and evoke curiosity

Here's the hook template:

Why great [professionals] must be [counterintuitive quality]

3. Sara Stella Lattanzio: Unconventional Strategy

• Captures attention with unexpected contrast

• Pulls the reader in with a strong promise (this will “change the way you think about...”)

Here's the hook template:

How to use [unconventional tool/strategy] in your [professional context]

(X examples that will change the way you think about [tool/strategy])

4. Jasmin Alić: Educational Asset

• Promises educational value in an appealing timeframe

• Clearly and concisely tells the reader what they can expect

Here's the hook template:

[Short timeframe] [Skill] Course

5. Colby Kultgen: One Thing’s For Sure…

• Uses profanity as a pattern interrupt: a departure from the mainly polite LinkedIn feed

• Taps into the reader's innate desire for future certainty

Here's the hook template:

X [things] you won’t [emotion/action] about in [time frame]

6. Matt Barker: Inside Information

• Controversy (e.g. “stealing”) gets attention

• “8 simple steps” suggest a clear, achievable roadmap to success

• 'Secrets' hold the promise of insider knowledge

Here's the hook template:

How to [achieve desirable outcome] in X simple steps

(this is a secret)

7. Chris Do: Do X to Achieve Y

• Hook implies empowerment and permission for the reader

• Taps into a specific issue that has broad appeal

Here's the hook template:

X ways to [action][situation/challenge]

8. Sahil Bloom: Uncommon Experience

• Borrows credibility from successful individuals

• Uncommon experience implies insider insights

• “Everyone needs to hear” suggests broad appeal

Here's the hook template:

I spent [time period] with [group of notable individuals] in [interesting location]

X [content types] (that every [target audience] needs to hear):

9. Tim Hanson: Intriguing Principle

• Short, intriguing principle piques curiosity

• Credibility booster enhances perceived value

Here's the hook template:

[Intriguing statement or principle]

How to [achieve desirable outcome]

([credibility booster])

10. Chase Dimond: An Unconventional Lesson

• Specific numbers provide clarity and set clear expectations

• Challenges conventional learning methods, which piques curiosity

Here's the hook template:

X [curiosity-inducing word][desirable outcome or skill] [content type]

That’ll [help you achieve superior result to conventional alternative]

11. Alex Cattoni: You Need To Know This

• “You need to know” implies a sense of urgency and importance

• Mentions 2 specific target audiences

Here's the hook template:

X types of [business assets] you need to know how to [action]

As a [Target Audience]

12. Luke Matthews: How To Do X and Achieve Y

• “Active users” increases perceived value of promise

• Low time commitment makes outcome seem more achievable

Here's the hook template:

How to [achieve specific goal]

in [low time frame] per [day/week/month]

13. Filipa Canelas: New vs Old

• Leverages the contrast principle: highlighting differences and comparisons draws attention

• “Old LinkedIn” evokes a sense of nostalgia for long-time users

Here's the hook template:

New [platform/tool/version] vs. Old [platform/tool/version]

(+ [Content type/functionality])

14. Josue Valles: Studying The Classics

• “Classic” suggests ads contain timeless lessons and insights

• Image of iconic figure evokes a sense of brand recognition and trust

Here's the hook template:

X classic [Brand][assets/achievements/products]

Every [Target Audience] should study

21 LinkedIn story hook templates

1. Justin Welsh: The Escape

Here's the hook template:

I left [common challenging situation] [time period] ago.

My winning strategy is [counterintuitive approach].

2. Nicolas Cole: 7 Lessons To Success

Here's the hook template:

When I finished [previous position], I [found myself in an uncomfortable situation].

X years/months later, I [find myself in a better situation].

Here are X key [content type] I've learned along the way to [achieving desirable outcome]: …

3. Brianna Doe: The (Nearly) Dream Job

Here's the hook template:

I thought I'd found the perfect [position/project]. But then I [reached specific turning point].

In just [short time frame], I faced [list of negative experiences or challenges].

Shortly after, …

4. Lara Acosta: The Unconventional Hire

Here's the hook template:

[Time period] ago, I [took an unconventional action].

I didn't [conduct expected action 1] nor did I [conduct expected action 2].

Now, [person or scenario has reached desirable outcome].

5. Pierre Herubel: From Struggle To Success

Here's the hook template:

Today, [Company/Product] is valued at [impressive figure] and [impressive metric].

But it was tough for [Founder's Name] when they started in [Year]: …

6. Nick Broekema: Something Was Off

Here's the hook template:

I never [had conventional experience]. But it seemed like I did.

I began [venture or project] at [age]. [Give content on situation]. I didn't know where I was going. But somehow I [achieved outcome].

7. Sahil Bloom: The Life-Changing Lesson

Here's the hook template:

[Time period] ago, I had a chat with [Known Figure].

One mind-blowing thing I took away:

[Their name] has [achieved specific desirable outcome]. We spoke about what it takes to [achieve said outcome while minimising associated downside]:

[Their name]'s reply: …

8. Eddie Shleyner: Best Laid Plans

Here's the hook template:

The time I [experienced a notable event or situation]:

“[Your name],” said [person]. “[Question inquiring about event/situation]?”

“[Vulnerable/surprising response],” I said.

9. Ryan Holiday: Job (Not) Done

Here's the hook template:

Last week I [engaged in a specific activity or situation].

But [unexpected outcome or obstacle].

10. Grace Beverley: Tumultuous Tale

Here's the hook template:

[Individual/Company] was [give brief context] with [describe idea or endeavour].

X years later, they’ve [achieved big goal or milestone].

But their journey was anything but straightforward.

11. Tim Ferriss: Anything But Straightforward

Here's the hook template:

[Product/service/endeavour] was [initially faced specific obstacle].





[Share anecdote/more context that intensifies the challenge faced].

12. Beatrice Vladut: More in Store

Here's the hook template:

In [year], I [achieved goal or encountered significant life event].

([Statement that teases a realisation or perception change])

13. Richard Moore: Contrarian Approach

Here's the hook template:

[Provocative/contrarian approach or concept]:

[Surprising example that illustrates point].

14. Jennifer Welsh: Transformative Insight

Here's the hook template:

It took me [long time period] to realise [share realisation/concept].





[Transformative insight].

15. Vedika Bhaia: A Challenging Time

Here's the hook template:

[Year/time period] was one of the most challenging times [I’ve/we/company] had.

[Briefly describe the emotional toll]. [State specific challenge faced].

So I [action taken]. [Initial result].

16. Dakota Robertson: Decisive Actions

Here's the hook template:

[Time period] ago, I made a massive [life/business] decision.

I [initial action taken].

I [secondary action].

I [tertiary action].

17. Ehlimana Kurgas: The Gamechanger

Here's the hook template:

This [person/mentor/leader] had a profound impact on my life. Recently, they [offered me a great opportunity].

([Personal aside])

Here’s what happened:

18. Alex Merry: A Gift Gone Wrong?

Here's the hook template:

So this [time period] I gave [individual] a [thoughtful/unusual gift or item], but when [they interacted with it], [something unexpected happened].

Interestingly…

19. Nathan Baugh: Meet This Impressive Individual

Here's the hook template:

Meet the [unique individual or role] [doing something extraordinary]: A [person/individual] who [achieved impressive milestone or accomplishment] in [short time frame].

How’d they do it?

A mix of [two key skills, traits, or strategies].

Here’s the story:

20. Nicolas Cole: Hard-Won Lessons

Here's the hook template:

When I [prior action], I [describe humble beginning or early challenge].

[Time period] later, I [describe a major milestone or achievement].

Here are X tough lessons I’ve learned along the way:

21. Katelyn Bourgoin: The Work Involved

Here's the hook template:

I’ve [taken significant action] for the past [time frame] to build [project/course/product].

(This is tough as [personal constraint or responsibility]).

14 LinkedIn viral hook templates

1. Dickie Bush: The Addiction

Here's the hook template:

I used to have an unhealthy obsession with:

[Simple, relatable habit].

It would [negatively impact][aspect of life/work], until I discovered: …

2. Lara Acosta: Hack to the Top

Here's the hook template:

How I [took an unconventional path to achieve desirable outcome]:





(This [actionable insight/tip] [unlocked result/transformation]).

3. Tasleem Ahmad Fateh: Never Again

Here's the hook template:

I'm done with [traditional or commonly accepted practice]. 





Every time I [engage in this practice], [describe the negative outcome or
reaction].

4. Charles Miller: It’s Not About X, It’s About Y

Here's the hook template:

[Common belief or practice] isn't about [traditional focus/parameters].





It's about [deeper purpose or impact].

5. Leila Hormozi: I Just Knew

Here's the hook template:

I knew [dramatic negative outcome would occur]

the moment [trigger event].

6. Taylin John Simmonds: Hard-Won Lessons

Here's the hook template:

It took [significant time/effort/resource investment] to learn these X lessons: …

7. Chase Dimond: How To (Really) Do It

Here's the hook template:

All [industry pros] know about [popular tool or concept], but only [small percentage] really know how to use it.





Here are X [strategies/tips] to help you [achieve desirable outcome]: …

8. Dr. Christian Poensgen: A Superior Method

Here's the hook template:

[Common belief or practice] [negative consequence].

Here’s the [notable method] [famous individuals or groups] use
instead:

9. Kieran Flanagan: My Takeaways

Here's the hook template:

I had a great time working for [Company/Organization].





Here are X [insights/lessons/learnings] I’ve picked up along the way:

10. Codie A. Sanchez: Impactful Advice

Here's the hook template:

[Unusual habit/action] solves [high percentage of major problem].





X more [simple/quick/easy] [habits/actions] to [improve/change a specific situation]:

11. Nicolas Cole: Simple Steps

Here's the hook template:

X [easy/simple/quick] steps to [achieve impressive result] in [short time frame]—even if you [face common obstacle]:

For context:



I took [long time period] to [achieve similar result] for the first time.

12. Amanda Natividad: Industry Issues

Here's the hook template:

X huge issues we're dealing with in [industry/profession] today:





[Specific problem] → [Striking statistic or fact].

13. Jess Cook: Enlightening Enquiry

Here's the hook template:

If you can answer these X questions, you have a [desirable outcome/asset].





1. [First question]? ([Explanation/qualifier])

14. Matt Barker: Time-Saving Process

Here's the hook template:

To save [time frame] learning [skill] here’s my X-step [process/method] (I've [reached goal/impressive metric] using this):

7 LinkedIn creative hook templates

1. Jay Acunzo: X is a Euphemism for Y

Here's the hook template:

"[Common statement or belief]" is usually code for "[Cynical or humorous reality]."

2. Dan Koe: Choose or be Chosen

Here's the hook template:

If you don’t [take specific action], don’t expect [desirable outcome].





If you don’t [take specific action], don’t expect [desirable outcome].





If you don’t [take specific action], don’t expect [desirable outcome].

3. Alex Cattoni: You Need to Read This (Today)

Here's the hook template:

Here's WHY you haven't [achieved a desired goal] yet (and [X steps] you can take today to get started): …

4. C J Haughey: Advice from the Sidelines

Here's the hook template:

No one knows [field or skill] better than [unexpected group]. 



I have [time period or impressive results] in/from this game.

Here's who really knows [field or skill] best: …

5. Zach Wilson: Life Learnings

Here's the hook template:

I turn [your ideal age] + [difference between your ideal and actual ages] today. 





As I [express a humorous sentiment about age], here are [age formula from above] [things/lessons/tips] I’ve picked up along the way to [achieving desirable outcome]: …

6. Rory Flynn: Demystifying Terms

Here's the hook template:

What the hell is [complex term or concept]? 





Don’t worry, you’re not alone.





[Topic or subject] can be confusing.

7. Sara Stella Lattanzio: So Much For Semantics

Here's the hook template:

"[Concept A], [Concept B], or [Concept C]?

Many people think they're [common misconception].





So what's the difference?

7 LinkedIn image hook templates

1. Codie Sanchez: The Gut Punch

Here's the hook template:

After chatting with [Person’s Name], I can’t get this idea out of my head...

“[Counter-intuitive idea].”

2. Justin Welsh: Choose Your Hard

Here's the hook template:

[Concept 1] is easy.





[Concept 2] is difficult.

[Concept 3] is near-impossible.

3. Matt Barker: All You Really Need

Here's the hook template:

Forget about [common belief].





Focus on [achievable goal] and [actionable advice].

4. Eric Partaker: Reality Check

Here's the hook template:

Dear [Target Audience],





Stop [common but incorrect action or saying].





[Contrasting reality].





All the best,

[Specific group – e.g. Marketers]

5. Charles Miller: If You want X, Do Y

Here's the hook template:

If you want [desirable outcome A], [recommended action A].

If you want [desirable outcome B], [recommended action B].

If you want [desirable outcome C], [recommended action C].

[Saying/proverb that ties it all together].

6. Jade Bonacolta: It Depends on These Factors

Here's the hook template:

Where [you/your company/other owned asset] will be in [time period] depends on:



• [Influencing factor 1]

• [Influencing factor 2]

• [Influencing factor 3]

• [Influencing factor 4]

[Actionable advice].

7. Alex Hormozi: Y Comes Before Z

Here's the hook template:

You can [achieve desirable outcome] [with relatively little time investment/effort and sacrifice].





Here’s the problem: 





Most [target audience/group] [fail to take necessary action].

7 LinkedIn funny hook templates

1. Liz Willits: The Nonconformist

Here's the hook template:

Them: [Common advice or belief]

 



Me: [Contradictory action or opinion]

2. Neal O’Grady: Humbled and Honoured

Here's the hook template:

Humbled to announce [unexpected or humorous achievement].



Shout out to [dramatic or exaggerated list of entities].

3. Benjamin Watkins: My Honest Answer

Here's the hook template:

People often ask me, “[Your Name], how do you [achieve modest or humorous goal]?”



Here’s what I always say:



“I [unexpected and whimsical routine].”

4. Matt Barker: Bizarre Backstory

Here's the hook template:

[Specific date]: [humorous or embarrassing event].

[Following date]: [significant life decision/career change/achievement].

Here's my origin story:

5. Mark A: Just As You Thought

Here's the hook template:

What happened when I [initiated new habit or change]?

[Unexpected or mundane result].

6. Grace Hall: Absurd Comparison

Here's the hook template:

“[Someone or competitor] can do this [for a lower price/in less time]!”

Yeah, and I can find [absurd comparison] - that doesn’t signify high quality,
[Name].

7. Katelyn Bourgoin: Ironic Realisation

Here's the hook template:

When you realise most ‘[category advisors]‘ are [description of unspoken privileges]...

You [humorous reaction].

7 LinkedIn success hook templates

1. Shoaib Ahmed: Meaningful Achievement

Here's the hook template:

I reached [milestone/achievement][short time ago].
When I reached [prior milestone/achievement] I wasn’t bothered.





But it’s different this time. Because [reason related to increased effort or change].

2. Nicolett Jaska: Proven Strategy

Here's the hook template:

I [achieved desirable outcome] in just [short time frame].

I also [additional related outcome].

Here’s my X-step strategy:

3. Timothy Armoo: Winning Insights

Here's the hook template:

At [age], I began [specific endeavour].





At [later age], I [achieved significant milestone] [unlocking this significant outcome].

Here are X [insights/lessons/habits] that helped make this happen:

4. Ben Francis: Surprising Success Story

Here's the hook template:

On starting [company/project], I had no grand aspirations.





I didn't overthink [specific detail], I just [took specific action]. And today, in [year/month], [company/project] has [achieved impressive milestone].

5. Codie A. Sanchez: Big News

Here's the hook template:

HUGE NEWS: [EXCITING ANNOUNCEMENT].

I just [significant achievement], [description of the achievement].

6. Ali Abdaal: Project Reveal

Here's the hook template:

Morning [friends/community], I’m thrilled to finally share this.





This is something I’ve worked on for [significant duration].

7. Harry Dry: Repurposed Triumph

Here's the hook template:

How [well-known entity] [achievement impressive feat] [by way of a surprising means].

Since [Event/trend], [prominent figure/entity] has [undergone notable transformation].

7 LinkedIn "mistake" hook templates

1. Timothy Armoo: Mistake You’re Probably Making

Here's the hook template:

If you’re a [specific audience], you’re likely making this mistake:

[Common mistake relevant to the audience].

2. Shoaib Ahmed: Mistakes That Cost Dearly

Here's the hook template:

I made X huge mistakes during my first X months/years of [endeavour].

(these cost me [specific quantified losses])

3. Annie-Mai Hodge: Mistake You Shouldn’t Ignore

Here's the hook template:

Most [specific group] don't talk about [sensitive or uncommon topic].

4. Sam Szuchan: Mistake You Don’t Want To Hear

Here's the hook template:

Here's the no. 1 mistake [specific group] make on/in [platform/context] (this may be hard to hear):

5. Nicolas Cole: Mistake You’ll Want To Avoid

Here's the hook template:

[Time period ago], I [made a significant life/career move] to [pursue new venture].





Big mistake.





[Give a specific reason why].

6. Daliana Liu: Mistakes That Are All Too Common

Here's the hook template:

X common mistakes in [specific activity/industry/field] in [current year]:

(and how you can avoid them):

7. Eddie Shleyner: Mistake That Will Backfire

Here's the hook template:

Is this common mistake destroying your [specific activity/habit]?

7 LinkedIn polarising hook templates

1. Dakota Robertson: You're Bad (But It’s Not Your Fault)

Here's the hook template:

Your [skill/trait] is lacking because [external factor] let you down.

Follow these X steps and to [unlock benefit]:

2. Yurii Veremchuk: Stop This! Seriously, Who Do You Think You Are?

Here's the hook template:

Never start your [action] with [common unnecessary or ineffective practice].

You’re not [individual or entity known for the practice]. Plus, [reason why the practice is unnecessary or ineffective].

3. Emma Cownley: You’re Not Fooling Anyone

Here's the hook template:

Are you being [provocative term] with your [topic/business asset]?





Just [following the basic/common approach] and hoping you’ll avoid [negative consequence]?

4. Tarana Kasana: Listen, You Need This…

Here's the hook template:

[Target audience]: You need [critical element].

And not just because [superficial reason].

5. Mark Ritson: It’s Becoming More Popular To…

Here's the hook template:

There’s a rising trend in/on [industry/medium/platform] to [conduct trending behaviour], [get a sub-par outcome] then [give/take misguided belief or action].

6. Alex Hormozi: That’s Not What’s Stopping You

Here's the hook template:

Most people know exactly [common knowledge or action].
The problem isn’t [common limiting belief].

7. Emma Stratton: Stop Doing That! It’s Self-Sabotage

Here's the hook template:

Stop [common misguided behaviour], [specific related actions], then [common follow-up action].

It’s [list negative outcomes].

7 LinkedIn question hook templates

1. Timothy Armoo: Need Good Thing (Without Bad Thing)?

Here's the hook template:

Need to [maintain desirable state OR achieve desirable outcome]?

X ways to [achieve said outcome] (without [obstacle or frustration]):

2. Ann Handley: Should We Do This…?

Here's the hook template:

Should [target audience] use [technology/approach] for [specific task]?





Part of it depends on [specific factor]. But this is even more crucial:

3. Courtney Johnson: Unsure How To X?

Here's the hook template:

Don’t know how to [accomplish task]?

I’ve lost count of how many people ask me, “[Your name], how do I [accomplish task]?”

4. John Harrison: Is This Common Problem Affecting You Too?

Here's the hook template:

The biggest problem with [profession or group] (is this you?)





The biggest problem is uncovered by [unexpected analysis or action].

5. Ehlimana Kurgas: Target Audience: “[Common Question]?”

Here's the hook template:

“[Common question target audience has]?”





[Answer question].

6. Liz Willits: Wanna Stir The Pot? Here’s How…

Here's the hook template:

Want to [evoke reaction/emotion] from [specific group]?





These X [phrases/sentences/ideas] should do it:

7. Andy Mewborn: Ever Notice How X Leads To Y?

Here's the hook template:

Ever notice how many times you [take specific action]...



and how often it [leads to frustrating outcome]?

14 LinkedIn pain point hook templates

1. Dickie Bush: Hitting The Proverbial Wall

Here's the hook template:

I struggled with [problem/challenge] for years.

So I spent [X amount of time/effort] exploring the [specific habits or routines] of [credible sources].

2. Audrey Chia: Sticking With It

Here's the hook template:

Struggling to [achieve desired outcome]?

(This [solution/tool/process] saves me [X amount of time/effort] each [time frame].)

3. Dan Martell: Overcoming Barriers To Success

Here's the hook template:

Hit a ceiling at [milestone]? Learn to [skill/action].

Stuck at [next milestone]? Master [advanced skill/action].

4. Leila Hormozi: The Real Crusher

Here's the hook template:

Lack of [important trait] [kills/stops] more [goals/professionals] than lack of [commonly sought resource] ever will.

5. Ethan Golding: It's Hard, But Needs Must

Here's the hook template:

Sometimes I struggle with [action/task].

But it’s crucial for [achieving desired outcome or goal].

6. Dan Koe: You Can’t Achieve X Without Y

Here's the hook template:

Your [work/task] isn’t effective because you don’t know how to make [aspect of your work produce desirable outcome].

7. Diandra Escobar: A Harsh Reality

Here's the hook template:

[Task/process] can take ages.

People spend [time duration] working on [single task/result]...

8. Jasmin Alic: Started From The bottom…

Here's the hook template:

I remember [describe a challenging state].

[Time period] ago, I was at [starting point].

9. Kieran Flanagan: A Disrupting Trend

Here's the hook template:

[Big change/trend] is going to disrupt [specific area]. Here’s what [group/profession] are already doing to stay ahead:

10. Natalie Marcotulllio: Why [Common Approach] Doesn’t Work

Here's the hook template:

[Action/approach/tool] is [state why approach is suboptimal]. When [context/scenario], [expand on why approach fails].



All this leads to [negative consequences].

11. Taylin John Simmonds: “A Common Struggle”

Here's the hook template:

“[Common struggle expressed as a quote].”





Because [key limiting factor or roadblock].

12. Alex M H Smith: Ever Felt Like This? Same

Here's the hook template:

Do you ever feel like [task or role] is [negative emotion or perception]?





Like you’re just [putting up with unfavourable state/outcome], while you long for [better outcome]?

I used to feel this way too.

13. Hatice Kamran: The What, Why, How

Here's the hook template:

If you’re [struggling with a specific challenge], read this:

The main reason for that is [state reason].

Here are X [content types] that I use to [unlock benefit]:

14. Andy Mewborn: Does This *Scenario* Sound Familiar?

Here's the hook template:

Tired of [describe repetitive or frustrating task]?

*[describe relatable, frustrating scenario]*

Look, [state key reason why struggle occurs].

7 LinkedIn "desire" hook templates

1. Nicolas Cole: My Exact Method

Here's the hook template:

X steps to [achieve goal], [make a major life change], and [reach a significant milestone]
(here’s how I did it):

2. Hatice Kamran: If It Worked For Them, It Can Work For You

Here's the hook template:

These 3 [habits/routines/hacks] help me [reach desired outcome] routinely:

(and they’ve worked for all my clients)

3. Kieran Drew: My (Desirable) Transformation

Here's the hook template:

Over the past [timeframe], I’ve gone from [starting point] to a
[desirable goal state].

4. Rob Hoffman: I’ve Done The Hard Work So You Don’t Have To

Here's the hook template:

[Skill growth] took me [monetary cost] and [time investment] to master, I’ll teach you in [short time frame]:

5. Tasleem Ahmad Fateh: A Unique Way

Here's the hook template:

Want more [specific results] from [platform/tool/business vehicle]?

(Try using The [unexpected method or technique])

6. Tas Bober: A Realistic Timeframe

Here's the hook template:

My [industry-specific process] to [maximize or reach desired outcome]

(in [specific time frame] or less)

7. Justin Welsh: Accessible Alternatives

Here's the hook template:

4 [tips/paths/business models] to [unlock desirable outcome]: 

 



(that don’t involve [unappealing requirement or major commitment])

7 LinkedIn "fear-based" hook templates

1. Dickie Bush: I Was Lost Until I Found…

Here's the hook template:

I spent years [struggling with X / doing Y ineffectively].

Then I discovered [key individual’s strategy/resource/insight] that transformed my
entire [specific process].

2. Jess Cook: I Used To Do X, But Now I Do Y

Here's the hook template:

I used to [do X in an old-fashioned way / rely on Y].

But now I [take a different approach], and it’s been a game changer.

3. Luke Matthews: Times Are Changing

Here's the hook template:

[Common trend/pattern] is fading fast.

Guess what?

It’s fading in [related areas] as well.

4. Alex Hormozi: Rock Bottom

Here's the hook template:

No [desirable item/outcome].
No [desirable item/outcome].
No [desirable item/outcome].
No [desirable item/outcome].

5. Krista Mollion: Here’s The Real Reason For Your Struggles

Here's the hook template:

If you're [facing difficulty], it's [reason for difficulty].

[Specific factors] might play a role, but ultimately, [expand on why reason for difficulty persists].

6. Beatrice Vladut: Most People Get This Wrong

Here's the hook template:

Most people don’t understand [key concept/strategy].

They completely miss the mark on [key principle].

You’re [overdoing one aspect] and [neglecting another aspect].

7. Tim Denning: It No Longer Works

Here's the hook template:

[What was once a key to success] no longer holds the same weight.

[Key reason why]. And [previous strategy/skill] is being overtaken by [a new development/technology].

7 LinkedIn "shocking" hook templates

1. Jasmin Alic: A Rude Awakening

Here's the hook template:

I once [took a standard action] for a [service/solution].

[Briefly describe unexpected reaction or result]. I felt [emotional reaction].





Here’s how it played out.

2. Reno Perry: An Unconventional Practice

Here's the hook template:

The [role/title] of [well-known person/company] used to [surprising or unconventional practice].

Highly unusual but [explain the purpose or effect of the practice].

3. Sara Dalsfelt: Shocking? Yes, But Effective

Here's the hook template:

My [colleague/peer/company] [took surprising action that led to specific outcome].

[Share where it started - give brief details on any significant events that led up to your surprising experience].

4. Amelia Sordell: Going Against The Grain

Here's the hook template:

I [took a controversial action].
[Briefly explain why in a way that sounds inflammatory].

5. Henneke Dulstermaat: Well, This Happened

Here's the hook template:

I [bold, unexpected statement related to a surprising personal experience].

It was [describe setting/event in brief, vivid detail].

6. Ash Rathod: I Did A Bad Thing

Here's the hook template:

I [did a deceitful or sneak thing].

I [briefly expand on initial statement].

But that’s not the worst bit. The worst bit was...

7. Dina Town: An Early Win

Here's the hook template:

I landed a [high-value opportunity] just [short time] after [starting in my field/role].



Here’s exactly what I did (X steps), opposite to most [role/profession]:

7 LinkedIn "conflict" hook templates

1. Justin Welsh: A New Perspective

Here's the hook template:

Stop asking, "What if I [don’t do/fail at X]?"

Start asking, "What if I [take /succeed at specific action]?"

[Key takeaway].

2. Codie A Sanchez: I Don’t Want X. I Want Y

Here's the hook template:

I don’t want [common desirable outcome].



I want [skillset/attribute] so that I’m [alternative desirable outcome].

3. Morgan J Ingram: My Unique Method

Here's the hook template:

How I [achieve desirable outcome/hit milestone] every month.

(Without having to [rely on a time-consuming or ineffective method])

4. Dan Nelken: Adapt Your Approach

Here's the hook template:

Be [adjective] on the [inputs/ results/group].



And [contrasting adjective] on the [inputs/results/group].

5. Shulin Lee: Reflect On This…

Here's the hook template:

If [group/work] isn’t [serving your best interests],

Why are you [relevant thought-provoking question]? Let's be honest.

6. Dan Go: The Real Reason

Here's the hook template:

Overrated – [conventional or superficial approach].

Underrated – [approach that delivers deeper or long-term value].

7. Trevor Nielsen: Stop That. Do More Of This…

Here's the hook template:

Stop [approach A], start [approach B].

My last [relevant example] led to [specific positive result].

7 LinkedIn "credibility" hook templates

1. Codie A Sanchez: My Influential Teacher

Here's the hook template:

I have a [friend/colleague/acquaintance] who [impressive accomplishment].





I once asked them [key insight/secret/principle/question]...

Here’s what they said:

2. Dickie Bush: What My Wins Taught Me

Here's the hook template:

X [content types] I learned during [specific time] (these helped me [list relevant accomplishments]):

3. Jodie Cook: That Was A Warm Up

Here's the hook template:

It took [long timeframe] to achieve [initial milestone].

But today I [achieved larger result] in just [shorter timeframe].

Here’s how:

4. Daniel Bustamante: A Vital Cog

Here's the hook template:

[Company/project] went from [starting point] to [impressive result] in just [timeframe].

How do I know?



Because I was [directly involved/in a contributing role].

5. Jake Ward: Well, This Worked Out

Here's the hook template:

I [achieved an impressive result] in [timeframe], and it led to [specific measurable outcome].

6. Taylin John Simmonds: I Put In The Work (So You Don’t Have To)

Here's the hook template:

It took me [long effort/timeframe] and [specific actions or investments] to learn these X [content types]:

7. Dan Martell: Transformational Learnings

Here's the hook template:

From [starting point/challenge] to [impressive accomplishment], my journey has been [brief description].

I’ve experienced [briefly expand on journey].

Here are X [content types] that [unlocked desirable outcome] (that can help you too):

7 LinkedIn "promise" hook templates

1. Daliana Liu: The Checklist (I Wish I Had)

Here's the hook template:

How top 1% [professionals/individuals in a field] [achieve/approach outcome or challenge] – a checklist I wish I had [timeframe] ago (don't miss [refer to list item – eg. “no. 7”]):

2. Liz Willits: The Same Applies

Here's the hook template:

[Advice or quote] from [notable figure]:

“[Quote].” 





This applies to [other domain/topic] as well.

3. Terrance Porter: Another Perspective

Here's the hook template:

A dead simple way to think about [topic/concept]: 





(so you can [achieve benefit/result]).

4. Amanda Natividad: Here’s A Story About…

Here's the hook template:

Here's a story about [challenge/relatable concept]. 





[Specific relatable moment].

5. Modest Mitkus: Everyone Should X (Here’s How)

Here's the hook template:

Everyone should [aspirational goal or achievement]. 





Unfortunately, most [profession/group] don’t know how… 





Here's my proven method to go from [starting point] → [goal state]:

6. Meri Nova: X Is No Different Than Y (Other Than…)

Here's the hook template:

[Emerging concept/trend] is no different than [established concept/trend], except for X [notable differences/pain points]:

7. Anthony Vicino: These [Resources] Hold The Key

Here's the hook template:

These X [resources/insights] will make you [aspirational adjective] than [most/high percentage] of [profession/group]... 





(it starts by [key mindset/concept/method]).

7 LinkedIn "viral list" hook templates

1. Justin Welsh: What I Wish I Knew Then

Here's the hook template:

X [harsh truths/lessons] I wish I knew before I [took action]:

2. Meri Nova: Golden Resources For Beginners

Here's the hook template:

X [resources] that [contributed to a transformation I went through].

If I were starting from zero, I would [read/watch/listen to] these first:

3. Nathan Baugh: Mistakes To Avoid

Here's the hook template:

[Skill/Field/Concept] is [thought-provoking reframe].

Over [time period], I’ve made almost every mistake you can imagine.



Those mistakes have taught me a lot about what pitfalls to avoid.



Here are X mistakes [that lead to negative consequence] (and how to
avoid them):

4. Pierre Herubel: Learning From Winners

Here's the hook template:

[Entity/Individual/Group] achieved [specific success] in just [timeframe].



How? They used these X [strategies/rules/principles]:

5. Dina Town: Here’s What I Wouldn’t Do

Here's the hook template:

[Time period] ago, I [achieved impressive outcome] in [short timeframe].

Here are X [things/ways/tactics] to avoid when [taking action]:

6. Nicolas Cole: A Roadmap For The Doubtful

Here's the hook template:

X [steps/habits/ways] to [achieve goal] in [short timeframe] (even if you [common objection audience has]):

7. Rob Hoffman: This Is Great (Start Here)…

Here's the hook template:

[Tool/Platform/Skill] is [bold reframe that personifies object].

But most [people/audience] don’t know where to start.

Here are X [resources/principles] to [help you achieve goal]:

7 LinkedIn "identity" hook templates

1. Lara Acosta: The No. 1 [Resource] For [Audience]

Here's the hook template:

I found the best [resource/solution/strategy] for [target audience].

(If you want to [achieve desirable outcome], read this)

2. Pierre Herubel: A Pitfall-Laden Landscape

Here's the hook template:

The worst [specific context/scenario] for [target audience]:

[Common mistake 1]
[Common mistake 2]
[Common mistake 3]
[Common mistake 4]

In other words: [summarise issue].

3. Sara Stella Lattanzio: An Impossible Situation

Here's the hook template:

For most [profession/group], [achieving specific goal] feels like [summarise difficult situation]:



[Relatable roadblock group faces], but how do you [achieve goal] unless [you meet contradictory requirement]?

4. Nicolas Cole: Here’s What You’re Not Seeing

Here's the hook template:

When [target audience] says they want to [common desire] because:

[Reason 1]
[Reason 2]
[Reason 3]

Then I know they’re [facing unseen challenge].

5. Alex Cattoni: The Hardest Part About…

Here's the hook template:

One of the [negative adjective] things about [taking specific action] is wondering whether you [common uncertainty].

6. Martin Sayers: Unusual Lessons

Here's the hook template:

X [curiosity-evoking adjective] lessons I’ve learned after [time period] as a [role/profession]:

7. Eric Partaker: Why Most Fall Short

Here's the hook template:

Only [small percentage] of [profession/group] achieve [desired result].

And it’s not because they [lack traits/fail to take necessary action].

7 LinkedIn "authority" hook templates

1. Ethan Golding: It’s Not What It Seems

Here's the hook template:

In [timeframe], I [achieved impressive result].





But I [describe underwhelming outcome].





Here’s why:

2. Geraldine Cortes: Fast Answers From Deep Experience

Here's the hook template:

In [timeframe], I’ve [made a significant effort or financial investment in specific activity].

In [short timeframe], I’m going to share the [process/examples]
that work.

3. Nathan Baugh: Insights From A Master

Here's the hook template:

[Individual’s Name] taught me more about [topic] than anyone else.

X [ideas/lessons] that’ll [unlock benefit for specific audience]:

4. Paddy Galloway: Big Data, Clear Answers

Here's the hook template:

[I/We] analysed [large dataset] to decode [specific question/tool/process]:

[Related question 1]
[Related question 2]
[Related question 3]

X [takeaways/insights/findings] from [my/our] initial results:

5. Matt Lakajev: From Losing To Winning

Here's the hook template:

[Timeframe] ago, I started [venture/activity].

In the first [timeframe], I [faced significant challenge].

Now I [achieved impressive result]. Here’s how:

6. Katelyn Bourgoin: How It Started vs How It’s Going

Here's the hook template:

[Timeframe] ago, I was just [describe starting position and/or initial interest].

I decided to [take pursue initiative/take action] to [unlock benefit/achieve goal].

Today, [result/stat that shows growth or achievement].

7. Dickie Bush: Million-Dollar Method, Explained

Here's the hook template:

[Well-known figure]'s [specific work/output] [generated impressive result].

Here’s their X-step [process/method]: