203 LinkedIn Hook Templates (With Real Examples)

The "hook" can make or break your LinkedIn post's success.

We've collected 203 of the best LinkedIn hook templates.

Study them. Use them. Watch the results.

14 LinkedIn carousel hook templates

1. Lara Acosta: A Unique Process

“How I” implies a unique process that stirs intrigue
Reframes how to think about a Linkedin profile
Impressive results lend credibility

Here's the hook template:

How I turned my [owned asset] into a [valuable asset]

[impressive results]

2. John Harrison: Challenging Assumptions

Appeals to the reader's ambition for domain greatness
Contrarian statements challenge common beliefs and evoke curiosity

Here's the hook template:

Why great [professionals] must be [counterintuitive quality]

3. Sara Stella Lattanzio: Unconventional Strategy

Captures attention with unexpected contrast
Pulls the reader in with a strong promise (this will “change the way you think about...”)

Here's the hook template:

How to use [unconventional tool/strategy] in your [professional context]

(X examples that will change the way you think about [tool/strategy])

4. Jasmin Alić: Educational Asset

Promises educational value in an appealing timeframe
Clearly and concisely tells the reader what they can expect

Here's the hook template:

[Short timeframe] [Skill] Course

5. Colby Kultgen: One Thing’s For Sure…

Uses profanity as a pattern interrupt: a departure from the mainly polite LinkedIn feed
Taps into the reader's innate desire for future certainty

Here's the hook template:

X [things] you won’t [emotion/action] about in [time frame]

6. Matt Barker: Inside Information

Controversy (e.g. “stealing”) gets attention
“8 simple steps” suggest a clear, achievable roadmap to success
'Secrets' hold the promise of insider knowledge

Here's the hook template:

How to [achieve desirable outcome] in X simple steps

(this is a secret)

7. Chris Do: Do X to Achieve Y

Hook implies empowerment and permission for the reader
Taps into a specific issue that has broad appeal

Here's the hook template:

X ways to [action][situation/challenge]

8. Sahil Bloom: Uncommon Experience

Borrows credibility from successful individuals
Uncommon experience implies insider insights
“Everyone needs to hear” suggests broad appeal

Here's the hook template:

I spent [time period] with [group of notable individuals] in [interesting location]

X [content types] (that every [target audience] needs to hear):

9. Tim Hanson: Intriguing Principle

Short, intriguing principle piques curiosity
Credibility booster enhances perceived value

Here's the hook template:

[Intriguing statement or principle]

How to [achieve desirable outcome]

([credibility booster])

10. Chase Dimond: An Unconventional Lesson

Specific numbers provide clarity and set clear expectations
Challenges conventional learning methods, which piques curiosity

Here's the hook template:

X [curiosity-inducing word][desirable outcome or skill] [content type]

That’ll [help you achieve superior result to conventional alternative]

11. Alex Cattoni: You Need To Know This

“You need to know” implies a sense of urgency and importance
Mentions 2 specific target audiences

Here's the hook template:

X types of [business assets] you need to know how to [action]

As a [Target Audience]

12. Luke Matthews: How To Do X and Achieve Y

“Active users” increases perceived value of promise
Low time commitment makes outcome seem more achievable

Here's the hook template:

How to [achieve specific goal]

in [low time frame] per [day/week/month]

13. Filipa Canelas: New vs Old

Leverages the contrast principle: highlighting differences and comparisons draws attention
“Old LinkedIn” evokes a sense of nostalgia for long-time users

Here's the hook template:

New [platform/tool/version] vs. Old [platform/tool/version]

(+ [Content type/functionality])

14. Josue Valles: Studying The Classics

“Classic” suggests ads contain timeless lessons and insights
Image of iconic figure evokes a sense of brand recognition and trust

Here's the hook template:

X classic [Brand][assets/achievements/products]

Every [Target Audience] should study

28 LinkedIn story hook templates

1. Justin Welsh: The Escape

Here's the hook template:

I left [common challenging situation] [time period] ago.

My winning strategy is [counterintuitive approach].

2. Nicolas Cole: 7 Lessons To Success

Here's the hook template:

When I finished [previous position], I [found myself in an uncomfortable situation].

X years/months later, I [find myself in a better situation].

Here are X key [content type] I've learned along the way to [achieving desirable outcome]: …

3. Brianna Doe: The (Nearly) Dream Job

Here's the hook template:

I thought I'd found the perfect [position/project]. But then I [reached specific turning point].

In just [short time frame], I faced [list of negative experiences or challenges].

Shortly after, …

4. Lara Acosta: The Unconventional Hire

Here's the hook template:

[Time period] ago, I [took an unconventional action].

I didn't [conduct expected action 1] nor did I [conduct expected action 2].

Now, [person or scenario has reached desirable outcome].

5. Pierre Herubel: From Struggle To Success

Here's the hook template:

Today, [Company/Product] is valued at [impressive figure] and [impressive metric].

But it was tough for [Founder's Name] when they started in [Year]: …

6. Nick Broekema: Something Was Off

Here's the hook template:

I never [had conventional experience]. But it seemed like I did.

I began [venture or project] at [age]. [Give content on situation]. I didn't know where I was going. But somehow I [achieved outcome].

7. Sahil Bloom: The Life-Changing Lesson

Here's the hook template:

[Time period] ago, I had a chat with [Known Figure].

One mind-blowing thing I took away:

[Their name] has [achieved specific desirable outcome]. We spoke about what it takes to [achieve said outcome while minimising associated downside]:

[Their name]'s reply: …

8. Eddie Shleyner: Best Laid Plans

Here's the hook template:

The time I [experienced a notable event or situation]:

“[Your name],” said [person]. “[Question inquiring about event/situation]?”

“[Vulnerable/surprising response],” I said.

9. Ryan Holiday: Job (Not) Done

Here's the hook template:

Last week I [engaged in a specific activity or situation].

But [unexpected outcome or obstacle].

10. Grace Beverley: Tumultuous Tale

Here's the hook template:

[Individual/Company] was [give brief context] with [describe idea or endeavour].

X years later, they’ve [achieved big goal or milestone].

But their journey was anything but straightforward.

11. Tim Ferriss: Anything But Straightforward

Here's the hook template:

[Product/service/endeavour] was [initially faced specific obstacle].

[Share anecdote/more context that intensifies the challenge faced].

12. Beatrice Vladut: More in Store

Here's the hook template:

In [year], I [achieved goal or encountered significant life event].

([Statement that teases a realisation or perception change])

13. Richard Moore: Contrarian Approach

Here's the hook template:

[Provocative/contrarian approach or concept]:

[Surprising example that illustrates point].

14. Jennifer Welsh: Transformative Insight

Here's the hook template:

It took me [long time period] to realise [share realisation/concept].

[Transformative insight].

15. Vedika Bhaia: A Challenging Time

Here's the hook template:

[Year/time period] was one of the most challenging times [I’ve/we/company] had.

[Briefly describe the emotional toll]. [State specific challenge faced].

So I [action taken]. [Initial result].

16. Dakota Robertson: Decisive Actions

Here's the hook template:

[Time period] ago, I made a massive [life/business] decision.

I [initial action taken].

I [secondary action].

I [tertiary action].

17. Ehlimana Kurgas: The Gamechanger

Here's the hook template:

This [person/mentor/leader] had a profound impact on my life. Recently, they [offered me a great opportunity].

([Personal aside])

Here’s what happened:

18. Alex Merry: A Gift Gone Wrong?

Here's the hook template:

So this [time period] I gave [individual] a [thoughtful/unusual gift or item], but when [they interacted with it], [something unexpected happened].

Interestingly…

19. Nathan Baugh: Meet This Impressive Individual

Here's the hook template:

Meet the [unique individual or role] [doing something extraordinary]: A [person/individual] who [achieved impressive milestone or accomplishment] in [short time frame].

How’d they do it?

A mix of [two key skills, traits, or strategies].

Here’s the story:

20. Nicolas Cole: Hard-Won Lessons

Here's the hook template:

When I [prior action], I [describe humble beginning or early challenge].

[Time period] later, I [describe a major milestone or achievement].

Here are X tough lessons I’ve learned along the way:

21. Katelyn Bourgoin: The Work Involved

Here's the hook template:

I’ve [taken significant action] for the past [time frame] to build [project/course/product].

(This is tough as [personal constraint or responsibility]).

22. Brianna Doe: Hidden Barrier To Success

Here's the hook template:

[Seemingly small detail] does matter.

Early in my [journey], I struggled to [achieve goal]. [Primary barrier that held you back].

23. Tim Denning: A Costly Mistake

Here's the hook template:

[Time period] ago, I [made a critical mistake]. It was [negative adjective].

This mistake meant [key negative consequence].

24. Dickie Bush: When Reality Sets In

Here's the hook template:

[Timeframe] ago, I [made a major life change].

At first, I felt [positive emotion].

But as someone who [personal trait], that feeling quickly turned into [unexpected reaction].

25. Sahil Bloom: A Chance Encounter

Here's the hook template:

Had the pleasure of [unexpected opportunity] with [notable person].

It was a fortunate encounter:

I was [describe planned circumstance]. And by chance, [unexpected event happened].

26. Joe Gannon: A Bold, Surprising Move

Here's the hook template:

At the peak of [success], [notable person or group] shocked the [world/industry] with an announcement:

They were [making an unexpected or surprising
decision].

27. Billy Oppenheimer: Simple Idea, Massive Outcome

Here's the hook template:

In [year], [two major entities/individuals] came together.

They hired [expert] to [carry out task].

In their first meeting, [unexpected moment] led to [what became an iconic outcome].

28. Ryan Holiday: Against My Better Instincts

Here's the hook template:

[Time period] ago, I was [doing a routine activity]. I probably should’ve [made a different choice], but [reason for making decision or taking risk].

I even remember thinking as I [specific action], “[Thought that crossed your mind].”

14 LinkedIn viral hook templates

1. Dickie Bush: The Addiction

Here's the hook template:

I used to have an unhealthy obsession with:

[Simple, relatable habit].

It would [negatively impact][aspect of life/work], until I discovered: …

2. Lara Acosta: Hack to the Top

Here's the hook template:

How I [took an unconventional path to achieve desirable outcome]:

(This [actionable insight/tip] [unlocked result/transformation]).

3. Tasleem Ahmad Fateh: Never Again

Here's the hook template:

I'm done with [traditional or commonly accepted practice].

Every time I [engage in this practice], [describe the negative outcome or
reaction].

4. Charles Miller: It’s Not About X, It’s About Y

Here's the hook template:

[Common belief or practice] isn't about [traditional focus/parameters].

It's about [deeper purpose or impact].

5. Leila Hormozi: I Just Knew

Here's the hook template:

I knew [dramatic negative outcome would occur]

the moment [trigger event].

6. Taylin John Simmonds: Hard-Won Lessons

Here's the hook template:

It took [significant time/effort/resource investment] to learn these X lessons: …

7. Chase Dimond: How To (Really) Do It

Here's the hook template:

All [industry pros] know about [popular tool or concept], but only [small percentage] really know how to use it.

Here are X [strategies/tips] to help you [achieve desirable outcome]: …

8. Dr. Christian Poensgen: A Superior Method

Here's the hook template:

[Common belief or practice] [negative consequence].

Here’s the [notable method] [famous individuals or groups] use
instead:

9. Kieran Flanagan: My Takeaways

Here's the hook template:

I had a great time working for [Company/Organization].

Here are X [insights/lessons/learnings] I’ve picked up along the way:

10. Codie A. Sanchez: Impactful Advice

Here's the hook template:

[Unusual habit/action] solves [high percentage of major problem].

X more [simple/quick/easy] [habits/actions] to [improve/change a specific situation]:

11. Nicolas Cole: Simple Steps

Here's the hook template:

X [easy/simple/quick] steps to [achieve impressive result] in [short time frame]—even if you [face common obstacle]:

For context:

I took [long time period] to [achieve similar result] for the first time.

12. Amanda Natividad: Industry Issues

Here's the hook template:

X huge issues we're dealing with in [industry/profession] today:

[Specific problem] → [Striking statistic or fact].

13. Jess Cook: Enlightening Enquiry

Here's the hook template:

If you can answer these X questions, you have a [desirable outcome/asset].

1. [First question]? ([Explanation/qualifier])

14. Matt Barker: Time-Saving Process

Here's the hook template:

To save [time frame] learning [skill] here’s my X-step [process/method] (I've [reached goal/impressive metric] using this):

7 LinkedIn creative hook templates

1. Jay Acunzo: X is a Euphemism for Y

Here's the hook template:

"[Common statement or belief]" is usually code for "[Cynical or humorous reality]."

2. Dan Koe: Choose or be Chosen

Here's the hook template:

If you don’t [take specific action], don’t expect [desirable outcome].

3. Alex Cattoni: You Need to Read This (Today)

Here's the hook template:

Here's WHY you haven't [achieved a desired goal] yet (and [X steps] you can take today to get started): …

4. C J Haughey: Advice from the Sidelines

Here's the hook template:

No one knows [field or skill] better than [unexpected group].

I have [time period or impressive results] in/from this game.

Here's who really knows [field or skill] best: …

5. Zach Wilson: Life Learnings

Here's the hook template:

I turn [your ideal age] + [difference between your ideal and actual ages] today.

As I [express a humorous sentiment about age], here are [age formula from above] [things/lessons/tips] I’ve picked up along the way to [achieving desirable outcome]: …

6. Rory Flynn: Demystifying Terms

Here's the hook template:

What the hell is [complex term or concept]?

Don’t worry, you’re not alone.

[Topic or subject] can be confusing.

7. Sara Stella Lattanzio: So Much For Semantics

Here's the hook template:

"[Concept A], [Concept B], or [Concept C]?

Many people think they're [common misconception].

So what's the difference?

7 LinkedIn image hook templates

1. Codie Sanchez: The Gut Punch

Here's the hook template:

After chatting with [Person’s Name], I can’t get this idea out of my head...

“[Counter-intuitive idea].”

2. Justin Welsh: Choose Your Hard

Here's the hook template:

[Concept 1] is easy.

[Concept 2] is difficult.

[Concept 3] is near-impossible.

3. Matt Barker: All You Really Need

Here's the hook template:

Forget about [common belief].

Focus on [achievable goal] and [actionable advice].

4. Eric Partaker: Reality Check

Here's the hook template:

Dear [Target Audience],

Stop [common but incorrect action or saying].

[Contrasting reality].

All the best, [Specific group – e.g. Marketers]

5. Charles Miller: If You want X, Do Y

Here's the hook template:

If you want [desirable outcome A], [recommended action A].

If you want [desirable outcome B], [recommended action B].

If you want [desirable outcome C], [recommended action C].

[Saying/proverb that ties it all together].

6. Jade Bonacolta: It Depends on These Factors

Here's the hook template:

Where [you/your company/other owned asset] will be in [time period] depends on:

[Influencing factor 1]
[Influencing factor 2]
[Influencing factor 3]
[Influencing factor 4]

[Actionable advice].

7. Alex Hormozi: Y Comes Before Z

Here's the hook template:

You can [achieve desirable outcome] [with relatively little time investment/effort and sacrifice].

Here’s the problem:

Most [target audience/group] [fail to take necessary action].

7 LinkedIn funny hook templates

1. Liz Willits: The Nonconformist

Here's the hook template:

Them: [Common advice or belief]

Me: [Contradictory action or opinion]

2. Neal O’Grady: Humbled and Honoured

Here's the hook template:

Humbled to announce [unexpected or humorous achievement].

Shout out to [dramatic or exaggerated list of entities].

3. Benjamin Watkins: My Honest Answer

Here's the hook template:

People often ask me, “[Your Name], how do you [achieve modest or humorous goal]?”

Here’s what I always say:

“I [unexpected and whimsical routine].”

4. Matt Barker: Bizarre Backstory

Here's the hook template:

[Specific date]: [humorous or embarrassing event].

[Following date]: [significant life decision/career change/achievement].

Here's my origin story:

5. Mark A: Just As You Thought

Here's the hook template:

What happened when I [initiated new habit or change]?

[Unexpected or mundane result].

6. Grace Hall: Absurd Comparison

Here's the hook template:

“[Someone or competitor] can do this [for a lower price/in less time]!”

Yeah, and I can find [absurd comparison] - that doesn’t signify high quality,
[Name].

7. Katelyn Bourgoin: Ironic Realisation

Here's the hook template:

When you realise most ‘[category advisors]‘ are [description of unspoken privileges]...

You [humorous reaction].

7 LinkedIn success hook templates

1. Shoaib Ahmed: Meaningful Achievement

Here's the hook template:

I reached [milestone/achievement][short time ago].
When I reached [prior milestone/achievement] I wasn’t bothered.

But it’s different this time. Because [reason related to increased effort or change].

2. Nicolett Jaska: Proven Strategy

Here's the hook template:

I [achieved desirable outcome] in just [short time frame].

I also [additional related outcome].

Here’s my X-step strategy:

3. Timothy Armoo: Winning Insights

Here's the hook template:

At [age], I began [specific endeavour].

At [later age], I [achieved significant milestone] [unlocking this significant outcome].

Here are X [insights/lessons/habits] that helped make this happen:

4. Ben Francis: Surprising Success Story

Here's the hook template:

On starting [company/project], I had no grand aspirations.

I didn't overthink [specific detail], I just [took specific action]. And today, in [year/month], [company/project] has [achieved impressive milestone].

5. Codie A. Sanchez: Big News

Here's the hook template:

HUGE NEWS: [EXCITING ANNOUNCEMENT].

I just [significant achievement], [description of the achievement].

6. Ali Abdaal: Project Reveal

Here's the hook template:

Morning [friends/community], I’m thrilled to finally share this.

This is something I’ve worked on for [significant duration].

7. Harry Dry: Repurposed Triumph

Here's the hook template:

How [well-known entity] [achievement impressive feat] [by way of a surprising means].

Since [Event/trend], [prominent figure/entity] has [undergone notable transformation].

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