Your LinkedIn headline contains the most important words on your profile. They’re visible whenever you post, comment, or send a DM. 

Thousands (or even millions) of people may read these words, so they should clarify WHAT you do/offer and WHO it’s for.

Getting your headline right helps you:

"Clearly position yourself as the right person for your customer" – Justin Welsh

Here are 17 examples of LinkedIn headlines (with templates) done well.

1. Eric Partaker

Here's the template:

[Your Role] | [Notable Award/Accomplishment] | [Past/Prestigious Affiliations] | [Other Role/Title] | Follow for posts about [Key Topics]

2. Alex Cattoni

Here's the template:

Founder of [Your Company/Initiative] | [Achievement or Milestone] on [Platform/Medium] | Join our [Community Name]

3. Tim Denning

Here's the template:

[Nationality/Unique Identifier] [Creative Role] with [Impressive Metric] in [Time Frame] | I help/teach [Target Audience] to [Achieve Desirable Outcome] | Let's connect: [Your Email]

4. Matt Gray

Here's the template:

[Your Role], [Company/Product] | [Unique Selling Proposition]

5. Katelyn Bourgoin

Here's the template:

I help [Target Audience] go from [Initial State] to [Desired State]. Join [Number of Followers/Clients/Users] who read/use [Content Type/Service/Product].

6. Justin Welsh

Here's the template:

Building [Business Name/Type] to [Quantified Target Metric]. [Content Types] about [Key Topics].

7. Saheli Chatterjee

Here's the template:

[Your Profession] for [Target Audience] | Teaching [Specific Groups] How To [Achieve Desirable Outcome] without [Conventional Means] @[Company Name]

8. Richard Moore

Here's the template:

I help [Target Audience] [Achieve Desirable Outcome] using [Methods/Techniques] | Follow #[YourUniqueHashtag] for [Content Topics]

9. Shlomo Genchin

Here's the template:

I create [Descriptor][Business Assets] for [Target Audience/Products] | [Your Profession] | [Awards/Accreditations] | [Personal Interest]

10. Julius Dein

Here's the template:

[Impressive Metric] on/from [Platform/Medium/Initiative] | [Your Profession] | [Key Achievement/Award] | [Other Roles or Talents]

11. Sophie Miller

Here's the template:

[Your Role] @ [Company] |️ [Unique Selling Proposition] | [Products/Services] for [Target Audience] | Host of [Community/Event/Program] for [Target Audience]

12. Izzy Prior

Here's the template:

I help [Target Audience] to [Achieve Goal], with [Key Elements] | [Role/Title] | [Personal Trait/Role] | #[UniqueHashtag]

13. Alex Wiec

Here's the template:

[Your Role] of [Brand/Project] | I share [Content Type], [Content Type], and [Content Type] to [Help You Achieve Goal] | [Follower No.] followers on social media

14. Matt Barker

Here's the template:

My [Product/Service] [Name of Product/Service] relaunches [Day] [Date]

15. Alex M H Smith

Here's the template:

[Your Specialty] for [Target Audience] | [Unlock Key Benefit], [Conduct Relevant Action] and [Achieve Desirable Outcome] | [Creative Role] of [Media Title]

16. Dina Town

Here's the template:

Helping [Target Audience] [Achieve Specific Goal], turn [Platform/Tool/Circumstance] into a [Specific Business Vehicle], and [Achieve Desirable Outcome] | Learn how with [Key Skills/Services] | [Impressive Result/Social Proof]

17. Jay Clouse

Here's the template:

[Your Role] at [Company/Project Name], providing [Service/Education Type]. I [Primary Activity], [Additional Activities], and share it all with [Target Audience/Followers/Subscribers]