Grace Beverley: From a Dream-Ending Car Crash to Building a Multi-Million Dollar Empire by 24
Grace Beverley: From a Dream-Ending Car Crash to Building a Multi-Million Dollar Empire by 24
Grace Beverley: From a Dream-Ending Car Crash to Building a Multi-Million Dollar Empire by 24
Grace Beverley is an influencer, podcaster, and 3X founder.
She has over 2M followers across socials.
And she launched two multi-million dollar brands while at university.
Here’s her story:
In 2010, a car accident changed Grace’s life forever.
At the time, she was 13. A competitive gymnast with a promising future.
But it all came to an abrupt end.
It was a tough pill to swallow.
But after a week of recovery and reflection, she felt relieved.
No longer would she have to:
Sacrifice time with friends
Practice for 16h a week, or
Be perfect all the time
From ages 13 to 15, she stopped exercising, ate junk food, and partied.
But her lifestyle caught up with her.
In efforts to lose weight, she tried everything from teatoxes and ketone pills to every fad diet imaginable. She desperately wanted a quick fix.
But nothing worked.
So she began a food and workout journal on Instagram.
Terrified of what people at school would think, she blocked over 300 of them.
Her consistency soon paid off.
By summer she had ~3,000 followers. Then 10K soon after – all without showing her face.
Grace felt like she’d hit the big time. A proper celebrity.
Before long, her schoolmates found out.
But rather than make fun, they came to her for fitness advice.
Before leaving school, she was rejected by Oxford University.
Her heart sank.
She’d always dreamt of going to Oxford. So she immediately reapplied, and was accepted to attend the following year.
In the meantime, she interned at IBM.
She also began posting her workouts on YouTube.
When she wasn’t working as an intern, she was filming and posting content.
She hustled, hard.
By the time Grace went to Oxford in 2016, she had nearly 100K Instagram followers.
Brands were reaching out, looking to strike deals. However, influencer marketing was in its infancy, so the money wasn’t great.
Months later, while at the cinema with friends, she received a worrying email:
“You have been suspended from Oxford University for not paying your fees.”
Her tuition loan hadn’t come through. Grace freaked out. Oxford gave her a month to scrape together the money.
Time was ticking.
So she spent all night writing an 8-week workout guide.
Previously, she’d sold a few hundred eBooks (focusing on healthy recipes) at £5 a pop.
Her plan was to sell a few hundred workout guides, priced at £35 each. If successful, it would cover her uni fees.
So the following afternoon, she put it on sale. Then disappeared to the theatre that night with her family.
During the intermission, she checked her phone. Her 8-week workout guide had made £15K in a day – almost as much as her entire year’s salary at IBM!
Not only did Grace keep her place at uni, but she’d unlocked a way to print serious money in her sleep.
Over the next 3 years, she kept an online video diary, documenting everything she was doing.
When she wasn’t studying for her degree, she was either working with brands as an influencer or on her first business, SHREDDY — a fitness app that housed all her premium content, helping a community of women reach their fitness goals.
Online, she didn’t reveal much of her personality.
But as time went on, she began sharing more about herself.
This openness brought about hateful comments and gossip. She had to learn to ignore the naysayers.
“If I spend my entire life caring about what other people [think], it’s not going to change anyone else’s life. The only person’s life it’s going to change is mine – in a negative way.”
In 2017, Grace launched her second business, TALA, a month before her university finals.
She was hiring and onboarding people herself. All while studying for exams.
Grace was nothing if she wasn’t hard-working and determined.
On leaving uni, people saw her lovely house and thought, “It must be nice to have rich parents.”
But the reality was, she’d sold 350,000+ ebooks for £35 a pop – that’s over £10.5M in sales from digital products with little to no margin.
Grace invested most of the money into her businesses, helping her step off the influencer treadmill.
She realised she didn’t want her primary income source to rely on what other people thought of her.
As an influencer, she made obscene money by anyone’s standards. Let alone someone in their early-20s.
Today, she spends 5 days in an office making far less money than she did as an influencer. But the difference is… she’s happy, fulfilled.
She’s also:
Authored an instant Sunday Times No.1 Bestseller, “Working Hard, Hardly Working”
Been named No.1 on Forbes’ 30 under 30’s retail and e-commerce list
And amassed over 2M followers online (w/181K on LinkedIn)
“Anyone can be a creative, anyone can be a business leader, anyone can be a CEO. And so there’s no real reason that couldn’t be you…
My advice to anyone pursuing their passion is to just start. Get your idea on paper, get it out to an audience and just make it happen.”
Grace Beverley is an influencer, podcaster, and 3X founder.
She has over 2M followers across socials.
And she launched two multi-million dollar brands while at university.
Here’s her story:
In 2010, a car accident changed Grace’s life forever.
At the time, she was 13. A competitive gymnast with a promising future.
But it all came to an abrupt end.
It was a tough pill to swallow.
But after a week of recovery and reflection, she felt relieved.
No longer would she have to:
Sacrifice time with friends
Practice for 16h a week, or
Be perfect all the time
From ages 13 to 15, she stopped exercising, ate junk food, and partied.
But her lifestyle caught up with her.
In efforts to lose weight, she tried everything from teatoxes and ketone pills to every fad diet imaginable. She desperately wanted a quick fix.
But nothing worked.
So she began a food and workout journal on Instagram.
Terrified of what people at school would think, she blocked over 300 of them.
Her consistency soon paid off.
By summer she had ~3,000 followers. Then 10K soon after – all without showing her face.
Grace felt like she’d hit the big time. A proper celebrity.
Before long, her schoolmates found out.
But rather than make fun, they came to her for fitness advice.
Before leaving school, she was rejected by Oxford University.
Her heart sank.
She’d always dreamt of going to Oxford. So she immediately reapplied, and was accepted to attend the following year.
In the meantime, she interned at IBM.
She also began posting her workouts on YouTube.
When she wasn’t working as an intern, she was filming and posting content.
She hustled, hard.
By the time Grace went to Oxford in 2016, she had nearly 100K Instagram followers.
Brands were reaching out, looking to strike deals. However, influencer marketing was in its infancy, so the money wasn’t great.
Months later, while at the cinema with friends, she received a worrying email:
“You have been suspended from Oxford University for not paying your fees.”
Her tuition loan hadn’t come through. Grace freaked out. Oxford gave her a month to scrape together the money.
Time was ticking.
So she spent all night writing an 8-week workout guide.
Previously, she’d sold a few hundred eBooks (focusing on healthy recipes) at £5 a pop.
Her plan was to sell a few hundred workout guides, priced at £35 each. If successful, it would cover her uni fees.
So the following afternoon, she put it on sale. Then disappeared to the theatre that night with her family.
During the intermission, she checked her phone. Her 8-week workout guide had made £15K in a day – almost as much as her entire year’s salary at IBM!
Not only did Grace keep her place at uni, but she’d unlocked a way to print serious money in her sleep.
Over the next 3 years, she kept an online video diary, documenting everything she was doing.
When she wasn’t studying for her degree, she was either working with brands as an influencer or on her first business, SHREDDY — a fitness app that housed all her premium content, helping a community of women reach their fitness goals.
Online, she didn’t reveal much of her personality.
But as time went on, she began sharing more about herself.
This openness brought about hateful comments and gossip. She had to learn to ignore the naysayers.
“If I spend my entire life caring about what other people [think], it’s not going to change anyone else’s life. The only person’s life it’s going to change is mine – in a negative way.”
In 2017, Grace launched her second business, TALA, a month before her university finals.
She was hiring and onboarding people herself. All while studying for exams.
Grace was nothing if she wasn’t hard-working and determined.
On leaving uni, people saw her lovely house and thought, “It must be nice to have rich parents.”
But the reality was, she’d sold 350,000+ ebooks for £35 a pop – that’s over £10.5M in sales from digital products with little to no margin.
Grace invested most of the money into her businesses, helping her step off the influencer treadmill.
She realised she didn’t want her primary income source to rely on what other people thought of her.
As an influencer, she made obscene money by anyone’s standards. Let alone someone in their early-20s.
Today, she spends 5 days in an office making far less money than she did as an influencer. But the difference is… she’s happy, fulfilled.
She’s also:
Authored an instant Sunday Times No.1 Bestseller, “Working Hard, Hardly Working”
Been named No.1 on Forbes’ 30 under 30’s retail and e-commerce list
And amassed over 2M followers online (w/181K on LinkedIn)
“Anyone can be a creative, anyone can be a business leader, anyone can be a CEO. And so there’s no real reason that couldn’t be you…
My advice to anyone pursuing their passion is to just start. Get your idea on paper, get it out to an audience and just make it happen.”
Grace Beverley is an influencer, podcaster, and 3X founder.
She has over 2M followers across socials.
And she launched two multi-million dollar brands while at university.
Here’s her story:
In 2010, a car accident changed Grace’s life forever.
At the time, she was 13. A competitive gymnast with a promising future.
But it all came to an abrupt end.
It was a tough pill to swallow.
But after a week of recovery and reflection, she felt relieved.
No longer would she have to:
Sacrifice time with friends
Practice for 16h a week, or
Be perfect all the time
From ages 13 to 15, she stopped exercising, ate junk food, and partied.
But her lifestyle caught up with her.
In efforts to lose weight, she tried everything from teatoxes and ketone pills to every fad diet imaginable. She desperately wanted a quick fix.
But nothing worked.
So she began a food and workout journal on Instagram.
Terrified of what people at school would think, she blocked over 300 of them.
Her consistency soon paid off.
By summer she had ~3,000 followers. Then 10K soon after – all without showing her face.
Grace felt like she’d hit the big time. A proper celebrity.
Before long, her schoolmates found out.
But rather than make fun, they came to her for fitness advice.
Before leaving school, she was rejected by Oxford University.
Her heart sank.
She’d always dreamt of going to Oxford. So she immediately reapplied, and was accepted to attend the following year.
In the meantime, she interned at IBM.
She also began posting her workouts on YouTube.
When she wasn’t working as an intern, she was filming and posting content.
She hustled, hard.
By the time Grace went to Oxford in 2016, she had nearly 100K Instagram followers.
Brands were reaching out, looking to strike deals. However, influencer marketing was in its infancy, so the money wasn’t great.
Months later, while at the cinema with friends, she received a worrying email:
“You have been suspended from Oxford University for not paying your fees.”
Her tuition loan hadn’t come through. Grace freaked out. Oxford gave her a month to scrape together the money.
Time was ticking.
So she spent all night writing an 8-week workout guide.
Previously, she’d sold a few hundred eBooks (focusing on healthy recipes) at £5 a pop.
Her plan was to sell a few hundred workout guides, priced at £35 each. If successful, it would cover her uni fees.
So the following afternoon, she put it on sale. Then disappeared to the theatre that night with her family.
During the intermission, she checked her phone. Her 8-week workout guide had made £15K in a day – almost as much as her entire year’s salary at IBM!
Not only did Grace keep her place at uni, but she’d unlocked a way to print serious money in her sleep.
Over the next 3 years, she kept an online video diary, documenting everything she was doing.
When she wasn’t studying for her degree, she was either working with brands as an influencer or on her first business, SHREDDY — a fitness app that housed all her premium content, helping a community of women reach their fitness goals.
Online, she didn’t reveal much of her personality.
But as time went on, she began sharing more about herself.
This openness brought about hateful comments and gossip. She had to learn to ignore the naysayers.
“If I spend my entire life caring about what other people [think], it’s not going to change anyone else’s life. The only person’s life it’s going to change is mine – in a negative way.”
In 2017, Grace launched her second business, TALA, a month before her university finals.
She was hiring and onboarding people herself. All while studying for exams.
Grace was nothing if she wasn’t hard-working and determined.
On leaving uni, people saw her lovely house and thought, “It must be nice to have rich parents.”
But the reality was, she’d sold 350,000+ ebooks for £35 a pop – that’s over £10.5M in sales from digital products with little to no margin.
Grace invested most of the money into her businesses, helping her step off the influencer treadmill.
She realised she didn’t want her primary income source to rely on what other people thought of her.
As an influencer, she made obscene money by anyone’s standards. Let alone someone in their early-20s.
Today, she spends 5 days in an office making far less money than she did as an influencer. But the difference is… she’s happy, fulfilled.
She’s also:
Authored an instant Sunday Times No.1 Bestseller, “Working Hard, Hardly Working”
Been named No.1 on Forbes’ 30 under 30’s retail and e-commerce list
And amassed over 2M followers online (w/181K on LinkedIn)
“Anyone can be a creative, anyone can be a business leader, anyone can be a CEO. And so there’s no real reason that couldn’t be you…
My advice to anyone pursuing their passion is to just start. Get your idea on paper, get it out to an audience and just make it happen.”
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Level up your LinkedIn game. Install Kleo for free.
Level up your LinkedIn game. Install Kleo for free.